Making Rivers Relevant
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Making Rivers Relevant

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Making Rivers Relevant Making Rivers Relevant Presentation Transcript

  • This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/
  • Making Rivers Relevant Reaching Out to Non-Traditional Audiences Eric Eckl, May 13, 2008
  • Today’s Presentation
    • Us and Them
    • Their participation
    • Their knowledge
    • Their channels
    • What to do about it
    • Success story!
  • Us
  • Them
  • Education Source: U.S. Census
  • Race 2000 2050 Source: U.S. Census
  • Their Participation
  • “ Several Times Per Month” Source: Outdoor Recreation in America , Roper Starch
  • “ Activities Per Year” Source: Outdoor Recreation in America , Roper Starch Photo: National Park Service Rivers and Trails Conservation Assistance
  • Their Knowledge
  •  
  • “ Watershed” Photo: Flickr, Fernando Dall D’aqua
  • “ Watershed” by Education
  • “ Watershed” by Race
  • “ Watershed” by Gender
  • Changing Channels
  • Ending: The Era of Mass Media Beginning: The Era of Nonpoint Source Information
  • Where they get their information
  • Media Choices are Exploding
  •  
  • Two Trendwatchers
  • Recent Trends in News Consumption Pew Research Center: Trends 2005
  • “ Watched TV news yesterday”
  • “ Read newspaper yesterday”
  • “ Listened to radio news yesterday”
  • “ Read a news magazine yesterday”
  • At the same news consumption falls… Roper Starch: Americans' Low "Energy IQ:" A Risk to Our Energy Future, 2002
  • “ Water pollution laws do not go far enough”
  • “ Environmental laws do not go far enough”
  • “ Endangered species laws do not go far enough”
  • “ Wetlands laws do not go far enough”
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  •  
  •  
  •  
  • Ready to make the leap? Photo: National Park Service Rivers and Trails Conservation Assistance
  • Three Challenges
    • They aren’t doing it
    • They don’t understand us
    • They hearing from us less and less often
  • Right Story Group Activities Photo: National Park Service Rivers and Trails Conservation Assistance
  • Right Story Family Activities Photo: U.S. Army Corps of Engineers
  • Wrong Story! Solitude Photo: U.S Natural Resources Conservation Service
  • Words That Work
    • Family
    • Together
    • Nature
    • Safe
    • Wildlife
    • Healthy
    Photo: National Park Service Rivers and Trails Conservation Assistance
  • Words That Don’t
    • Watershed
    • Instream Flow
    • Solitude
    • Wilderness
    • Hydrograph
    • W&S
    • USFS
    • NPS
    • USFWS
    Photo: U.S. Army Corps of Engineers
  • Right Channel
    • Word of mouth
    • Online social networks
    • Word of mouth
    Photo: National Park Service Rivers and Trails Conservation Assistance
  • Wrong Channel
  • Success Story Photo: National Park Service Rivers and Trails Conservation Assistance