This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licen...
How To Monitor Community Conversation, Distinguish Opinion Leaders And Become Successful Ambassadors To Online Communities...
Who Are You?
Sound Familiar?
How Good Is This Video?
How Good Is This Video?
Are You Dying  to Know This?
Are You Dying  to Know This?
Does He  Really   Have That Many Friends?
Take Aways <ul><li>Runaway successes in social media begin with good social etiquette.  </li></ul><ul><li>In social media,...
Agenda <ul><li>Part One:  Public Discourse 2.0 </li></ul><ul><li>Part Two:  Meet the Online Influentials </li></ul><ul><li...
Part One: Public Discourse  2.0
Let’s Play Telephone
Let’s Play Telephone <ul><li>Hear the story </li></ul><ul><li>Tell the story to the person sitting next to you at the tabl...
 
 
Person shares post from listserv with her class – and tells the person who posted it
 
 
 
 
 
 
 
 
Why Invest the Effort?
 
 
 
 
Source: Advertising Age, 2008
 
 
 
Part Two: Meet the Online Influential
Online Influential Traits <ul><li>Opinionated </li></ul><ul><li>Independent </li></ul><ul><li>Provocative </li></ul><ul><l...
Joy Towles Ezell,  Listserver <ul><li>Moderates 3 listservs </li></ul><ul><li>10-20 messages daily </li></ul><ul><li>1-2 h...
Tom Elko, Blogger <ul><li>10-20 posts weekly </li></ul><ul><li>1-2 hours research daily </li></ul><ul><li>Declined employm...
Glenn McAnamana, Meetup.com <ul><li>Formed – and leads – citizens’ group in NYC </li></ul><ul><li>Recruits members via Mee...
The_real_yaki, Craigslist <ul><li>1-3 hours daily </li></ul><ul><li>Hides activity from employer </li></ul><ul><li>Relishe...
Ginny C., Care2 News Network <ul><li>1-3 hours daily </li></ul><ul><li>Says Care2 friends are just like real world friends...
Online Influential Traits <ul><li>Opinionated </li></ul><ul><li>Independent </li></ul><ul><li>Provocative </li></ul><ul><l...
The Pareto Principal
“ The Influentials” concept first recognized in the 1940s.
“… comprise 10% of the adult online population…”
“We estimate that Online Political Citizens are about 7% of the population…”
 
“Online individuals who forward advice do so to an average of 5 to 20 individuals…”
What does  this mean for you? <ul><li>A few home runs </li></ul><ul><li>Lots of strikeouts </li></ul><ul><li>Not much in b...
Part Three:  The Social Etiquette of Social Media
A Refresher on Social Etiquette
Blogger Social Etiquette <ul><li>Email </li></ul><ul><li>Comment </li></ul><ul><li>Links (Post) </li></ul><ul><li>Links (B...
#1: Email
#2: Comment
#2 Comments
Incoming Links Matter
#3 Links (Post)
#4 Links (Blogroll) Water Words blogroll Watercruch blogroll
The Hierarchy of Flattery <ul><li>Email </li></ul><ul><li>Comment </li></ul><ul><li>Post </li></ul><ul><li>Blogroll </li><...
Social Etiquette Elsewhere
Digg Everything on Digg — from news to videos to images to Podcasts — is submitted by our community (that would be you).  ...
Digg
YouTube YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide th...
YouTube
MySpace MySpace is an online community that lets you meet your friends' friends. Create a community on MySpace and you can...
MySpace
Social Etiquette Exercise <ul><li>Find an  example  of each of the behaviors </li></ul><ul><li>Rank  all of the behaviors,...
Five Tough Questions for Government Employees
How will government attitudes towards social media change over the next five years? How about the next ten years?
Are comments on a government blog fundamentally different from those submitted during a comment period on a proposed action?
How could you demonstrate to a blogger or other online influential that you are  listening to them ?
How could you tell if a blogger or other online influential is worth paying attention to?
How is freedom of speech on the Internet different from Freedom of the Press?
Take Aways <ul><li>Runaway successes in social media begin with good social etiquette.  </li></ul><ul><li>In social media,...
 
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Becoming A Successful Online Ambassador

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  • This is great stuff. I will definitely use this presentation when I go back to the office and help set up a knowledge-centered environment at the U.S. Postal Service, Office of Inspector General.
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Becoming A Successful Online Ambassador

  1. 1. This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/
  2. 2. How To Monitor Community Conversation, Distinguish Opinion Leaders And Become Successful Ambassadors To Online Communities While Building Your Organization's Reputation Eric Eckl July 14, 2008
  3. 3. Who Are You?
  4. 4. Sound Familiar?
  5. 5. How Good Is This Video?
  6. 6. How Good Is This Video?
  7. 7. Are You Dying to Know This?
  8. 8. Are You Dying to Know This?
  9. 9. Does He Really Have That Many Friends?
  10. 10. Take Aways <ul><li>Runaway successes in social media begin with good social etiquette. </li></ul><ul><li>In social media, things become popular because the people who created them are popular </li></ul><ul><li>The first step to becoming popular yourself is to help others make their work popular </li></ul><ul><li>After you help others, they will return the favor </li></ul>
  11. 11. Agenda <ul><li>Part One: Public Discourse 2.0 </li></ul><ul><li>Part Two: Meet the Online Influentials </li></ul><ul><li>Part Three: Social Etiquette of Social Media </li></ul><ul><li>Part Four: Five Tough Questions/ Q&A </li></ul>
  12. 12. Part One: Public Discourse 2.0
  13. 13. Let’s Play Telephone
  14. 14. Let’s Play Telephone <ul><li>Hear the story </li></ul><ul><li>Tell the story to the person sitting next to you at the table </li></ul><ul><li>Tell the person who told you that you told somebody else </li></ul>
  15. 17. Person shares post from listserv with her class – and tells the person who posted it
  16. 26. Why Invest the Effort?
  17. 31. Source: Advertising Age, 2008
  18. 35. Part Two: Meet the Online Influential
  19. 36. Online Influential Traits <ul><li>Opinionated </li></ul><ul><li>Independent </li></ul><ul><li>Provocative </li></ul><ul><li>Disciplined </li></ul><ul><li>Specialized </li></ul>
  20. 37. Joy Towles Ezell, Listserver <ul><li>Moderates 3 listservs </li></ul><ul><li>10-20 messages daily </li></ul><ul><li>1-2 hours research daily </li></ul><ul><li>Seeks leadership opportunities </li></ul><ul><li>Will provoke others to speak up </li></ul>
  21. 38. Tom Elko, Blogger <ul><li>10-20 posts weekly </li></ul><ul><li>1-2 hours research daily </li></ul><ul><li>Declined employment offers to preserve independence </li></ul><ul><li>Relishes debate among fellow bloggers </li></ul>
  22. 39. Glenn McAnamana, Meetup.com <ul><li>Formed – and leads – citizens’ group in NYC </li></ul><ul><li>Recruits members via Meetup.com </li></ul><ul><li>1-3 hours daily </li></ul>
  23. 40. The_real_yaki, Craigslist <ul><li>1-3 hours daily </li></ul><ul><li>Hides activity from employer </li></ul><ul><li>Relishes exchange of opinions on bulletin boards </li></ul>
  24. 41. Ginny C., Care2 News Network <ul><li>1-3 hours daily </li></ul><ul><li>Says Care2 friends are just like real world friends </li></ul><ul><li>Methodically gathers possible story ideas </li></ul><ul><li>Clear definition of what she wants to post </li></ul>
  25. 42. Online Influential Traits <ul><li>Opinionated </li></ul><ul><li>Independent </li></ul><ul><li>Provocative </li></ul><ul><li>Disciplined </li></ul><ul><li>Specialized </li></ul>
  26. 43. The Pareto Principal
  27. 44. “ The Influentials” concept first recognized in the 1940s.
  28. 45. “… comprise 10% of the adult online population…”
  29. 46. “We estimate that Online Political Citizens are about 7% of the population…”
  30. 48. “Online individuals who forward advice do so to an average of 5 to 20 individuals…”
  31. 49. What does this mean for you? <ul><li>A few home runs </li></ul><ul><li>Lots of strikeouts </li></ul><ul><li>Not much in between </li></ul>
  32. 50. Part Three: The Social Etiquette of Social Media
  33. 51. A Refresher on Social Etiquette
  34. 52. Blogger Social Etiquette <ul><li>Email </li></ul><ul><li>Comment </li></ul><ul><li>Links (Post) </li></ul><ul><li>Links (Blogroll) </li></ul>
  35. 53. #1: Email
  36. 54. #2: Comment
  37. 55. #2 Comments
  38. 56. Incoming Links Matter
  39. 57. #3 Links (Post)
  40. 58. #4 Links (Blogroll) Water Words blogroll Watercruch blogroll
  41. 59. The Hierarchy of Flattery <ul><li>Email </li></ul><ul><li>Comment </li></ul><ul><li>Post </li></ul><ul><li>Blogroll </li></ul>
  42. 60. Social Etiquette Elsewhere
  43. 61. Digg Everything on Digg — from news to videos to images to Podcasts — is submitted by our community (that would be you). If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see.
  44. 62. Digg
  45. 63. YouTube YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.
  46. 64. YouTube
  47. 65. MySpace MySpace is an online community that lets you meet your friends' friends. Create a community on MySpace and you can share photos, journals and interests with your growing network of mutual friends!
  48. 66. MySpace
  49. 67. Social Etiquette Exercise <ul><li>Find an example of each of the behaviors </li></ul><ul><li>Rank all of the behaviors, from most casual to most committed </li></ul><ul><li>Discuss among your group: How could you identify an influential member of your online online community? </li></ul>
  50. 68. Five Tough Questions for Government Employees
  51. 69. How will government attitudes towards social media change over the next five years? How about the next ten years?
  52. 70. Are comments on a government blog fundamentally different from those submitted during a comment period on a proposed action?
  53. 71. How could you demonstrate to a blogger or other online influential that you are listening to them ?
  54. 72. How could you tell if a blogger or other online influential is worth paying attention to?
  55. 73. How is freedom of speech on the Internet different from Freedom of the Press?
  56. 74. Take Aways <ul><li>Runaway successes in social media begin with good social etiquette. </li></ul><ul><li>In social media, things become popular because the people who created them are popular </li></ul><ul><li>The first step to becoming popular yourself is to help others make their work popular </li></ul><ul><li>After you help others, they will return the favor </li></ul>
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