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Mobile messaging - SMS, MMS, Voice, Social, Push and Email - is the connective tissue required to create a seamless mobile marketing experience. Whether using mobile web, apps, wallet, location-based services or any other mobile functionality to engage customers, marketers need a data-driven messaging strategy to maximize revenue and reduce cost. This webinar analyzes five strategies marketers can implement right away in order to launch, and increase profit from, an effective mobile messaging strategy.
Participants in the webinar learn how to:
-Integrate mobile messaging with third party software or database systems.
-Modernize messaging for today's tech-savvy customers.
-Personalize content to better engage a target audience.
-Drive interactive conversations focused on inciting customer action.
-Design mobile messaging analytics to facilitate iteration and improvement.