2009 Water Conservation Summit
                   Brand Unveiling
2006 Water Conservation
Summit




       Create a public outreach plan to increase
   customer demand for water-efficient...
Blueprint Strategy #5:




  “Craft a public outreach plan to bring water-saving
     landscape products and services to t...
Brand Identity &
Public Outreach Plan
                  2006 Summit
                   White Paper




                   ...
Marketing Plan & Brand
Development




                         5
Market Research




 -- Beauty means everything
                -- San Diego County = Paradise

                          ...
Market Research: Industry



                   HIGHLIGHTS

               Mandates get attention
               Maintenan...
Brand Identity Package




                         8
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Brand Unveiling - San Diego County Water Authority

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Regional Water Conservation Brand Unveiling - Kelly Mooney, San Diego County Water Authority

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Brand Unveiling - San Diego County Water Authority

  1. 1. 2009 Water Conservation Summit Brand Unveiling
  2. 2. 2006 Water Conservation Summit Create a public outreach plan to increase customer demand for water-efficient landscaping 2
  3. 3. Blueprint Strategy #5: “Craft a public outreach plan to bring water-saving landscape products and services to the market and to change the public’s perception of water- efficient landscapes.” 3
  4. 4. Brand Identity & Public Outreach Plan 2006 Summit White Paper Blueprint for Water Conservation Outreach & Education Work Group Marketing & Brand Consultant 4
  5. 5. Marketing Plan & Brand Development 5
  6. 6. Market Research -- Beauty means everything -- San Diego County = Paradise -- Negative perceptions of water- 6 efficient landscaping
  7. 7. Market Research: Industry HIGHLIGHTS Mandates get attention Maintenance is key Water conservation not priority –beauty is Shortages are significant 7
  8. 8. Brand Identity Package 8

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