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WATConsult Social Media Agency

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Social Media Marketing & Consultancy

Social Media Marketing & Consultancy

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Transcript

  • 1. An Introduction
  • 2. What’s Our Vision?
    • To be a creative powerhouse
    • for conversational marketing globally
  • 3.
    • We are one of India’s leading digital agencies
    • We launched 4 years ago in 2007
    • We are a team of young people redefining communication via social media
    • We are a combination of Digital, Advertising, PR, Technology and Research professionals
    • We are popular for our expertise in Trend Spotting within the industry
  • 4. We make Social Media Work for You
  • 5. Where are we from?
    • Part of WATMedia Private Limited
    • Based out of Mumbai and Delhi (Two Branches in Mumbai - Fort)
  • 6. What is our Approach? Believe : Long-term Lasting Value Understand: Client / Industry / Objective Recommend: Ideal Course of Action Emphasize: Sustained growth rather than short term spike
  • 7. What are our Services?
  • 8. Social Media Audit
    • Researching Your Social Media Presence
    • Analyzing Your Social Media Opportunities & Threats
    • Recommending the Ideal Social Media Strategy
    • Execution Plan
  • 9. Social Media Monitoring
    • Identifying Conversations
    • Segregating Conversations
    • Analyzing Conversations
    • Insight & Recommendation Report
  • 10. Social Media Management
    • Strategic Presence Creation On Social Media
    • Presence Promotion & Response Management
    • Analyzing Opportunities For Social Media Outreach
    • Execution Of Social Media Outreach
  • 11. Online Reputation Management
    • Researching & Analyzing current Online reputation
    • Defining a reputation score
    • Recommending steps to improve reputation score
    • Execution of recommendations
  • 12. Social Media Marketing
    • Creation Of Campaign Thought
    • Illustration Of Campaign Execution - tools, apps and prospective conversation strategy
    • Deliverables (ROI) via Campaign Execution
  • 13. Social Media Release s
    • Identification Of Online PR Objectives
    • Analysis Of PR Opportunities
    • Strategy Layout & Activation of Blogger & Influencer Outreach
  • 14. Social Media Products
    • Concept creation for Social Media Products
    • Complete Development with testing and delivery
    • Expertise over Facebook, Twitter, Orkut App architecture
    • Enabling Social Widgets, Micro Sites & Private Social Networks
  • 15. Digital Media Consulting
    • Paid Online marketing
    • SEM : CPC / CPA / CPM
    • Display Ads: FB, Linkedin, Slideshare, Google
    • Email & Mobile Marketing
    • Viral Social Videos
  • 16. Who Do We Work With?
  • 17. Who Do We Work With?
  • 18. Who Do We Work With?
  • 19. Who Do We Work With? B2B
  • 20. What we did… Client: SHRM India Campaign Duration: Managed 5 events Objective: To reach out to all the Hr professionals and Hr Students and get them to follow ShrmIndia on Twitter & Facebook
  • 21. What we did… Client: Sony Music Campaign: Shakira – Shewolf Campaign Duration: 4 Months Objective: Create Buzz around the Launch of Shakira’s Music Album Shewolf campaign in India Strategy Adopted: Promoted Shewolf Mysteriously without disclosing the artist behind it – Massive Online Presence – Teaser – Curtain Raiser + Shewolf Contests Microsite + Effective Facebook + Twitter + Blogs Brand Outreach – achieved !
  • 22. What we did… Client: Neo Cricket Campaign: Neo Cricket Engagement Campaign Duration: Ongoing Objective: Engage and Connect with TG + Create and Build Social Community Strategy Adopted: TV Channel Integration + Contests/ Quiz + Leading Cricket Series Updates + Cross Marketing + Live Match Updates Deliverables: Facebook Fan Page – 1,00,000+ Twitter Followers – 10,500 + YouTube Channel Views – 1,00,000+ Brand Outreach – achieved! More views – achieved! Goodwill – achieved!
  • 23. What we did… Client: Procter & Gamble Campaign: Pantene – Mystery Shampoo Campaign Duration: Ongoing Objective: Two Phases : Teaser Campaign – Mystery Shampoo Second Phase – Reveal Phase: All New Pantene Engagement + Interaction Across Social Media during the two phases Strategy Adopted: Mystery Phase – Online Offline Integration, Leveraging from celeb tweets Reveal Phase: Launch All New Pantene + Leveraging from Influencers on FB and Twitter/ YouTube Brand Hype – Achieved with + 1 Lakh Fans !
  • 24. What we did… Client: WNS Global Services Campaign: Brand Awareness Campaign Duration: Ongoing Objective: Create Brand Awareness of WNS on Social Media with the focus on following topics: General Outsourcing, Finance and Accounting Outsourcing and Research and Analytics Strategy Adopted: To create and seed content on all platforms and target niche group by inviting them to be a part of the discussion Deliverables: Slideshare – over1.5 lac views Scribd- 50,000+ Reads YouTube- 2000 channel views|3507 Upload views Brand Awareness – Achieved !
  • 25. Social Media Products Pay Back Time: Virgin Mobile Tag of Honor: Warner Bros Facebook Applications
  • 26. New World Ready: Tata Communications Bano India Ka Lucky Charm: Neo Cricket Facebook/ Twitter Applications Social Media Products
  • 27. Social Media Products Kotak’s Private Social Network
    • 20% of employees socializing within 2 weeks
    • Excited Employees
    • Contests, Communities, Blogs, Newsletters
  • 28. Social Media Products Eureka Forbes Social Network
  • 29. Social Media Products Eureka Forbes Social Network
  • 30. Social Media Products Cox and Kings Social Network
  • 31. We have also worked with…
  • 32. What Our Clients Say… WATConsult has contributed immense value to our Social Media Campaigns. They have an extremely young & talented team which constantly works on innovative ideas & concepts. Working with them has been a pleasant experience & I look forward for to work with them for future assignment. - By Jayesh Veralkar – New Media Manager – Sony Music India WATConsult has done a wonderful job of establishing a social media presence for both our brands – NEO Cricket and NEO Sports. They have a young and highly enthusiastic team with a good understanding of the social media space, I wish them all the best in every project they undertake in the future. - By Abhishek Verma – Head – Marketing- Neo Sports Broadcast Pvt Ltd WATConsult demonstrated excellent execution strategy, enthusiasm and a unique expertise which worked well from an implementation point for the brand. -By Ankush Manchanda – Digital Marketing – Virgin Mobile WATConsult has done awesome work on pulling off the digital campaign across social media. What the team is doing to leverage the celebrities, bloggers and key influencers via social media is clearly very powerful. - By Victoria Great - Associate Director, External Relations at Procter & Gamble WATConsult has done wonderful work for us in the area of social media marketing. We are part of a very complex industry with a diverse target audience. This accentuates the challenges associated with servicing a business like ours. Their diligence, patience and unrelenting drive to stay honest to our desired outcomes is remarkable. - By Anurag Mehrotra – Marketing Head - WNS Global Services
  • 33. Our Achievements WatConsult has won the ‘Best Viral Marketing Campaign’ IDMA Award 2011 We have been Awarded as Asia’s Top 100 Companies by ‘Red Herring’ WatConsult has been covered on CNBC TV 18 – YOUNG TURKS http://bit.ly/sMmWeb
  • 34. How We Work…
    • Retainer based Customized Social Media Packages
    • Quarterly deliverables and strategy review
    • Minimum 1 year Engagement
  • 35. Thank You For Your Time! Contact Rajiv Dingra (Ceo)@ +91 9820761167 Dixita Soni (BD manager) @ +91 9920421180 www.watconsult.com | Office: +9122 674 99200 [email_address]

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