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Social Media Strategies 101
 

Social Media Strategies 101

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This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms. ...

This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms.

It also talks about each Social Media Platform in detail.

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    Social Media Strategies 101 Social Media Strategies 101 Presentation Transcript

    • Social Media Marketing 101 Created By WATConsult.com
    • To Talk Numbers…
      • India - World's 7th Largest Internet Market growing at 11.2% : Comscore
      • There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience
      • More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income
      • A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network
      • The Social Media Websites in India are growing by almost 100% year after year
    • So What?
      • The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere
      • Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group
      • Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful
    • Social Media Platforms
      • Twitter
      • Facebook / Orkut
      • Blogs
      • Youtube
      • Linkedin
      • Slideshare
    • Social Media Strategy
      • The main aim will be a Two Way Interaction Relationship
      • Presence + Performance on all the platforms
      • Marketing the brand identity (personal or company)
      • Viral marketing via interesting, relevant and well timed content
      • More and more participation from the audience and high involvement by cross promoting on platforms
    • Detailed Strategy On the basis of each Platform
    •  
      • Tools
      • Tweet
      • Retweet
      • # HashTag
      • Follow
      • @ Replies
      • Twitpic / Twitsnaps
      • Best Practices
      • Follow Relevant Audiences
      • Use Retweet Effectively
      • Converse more than you Convey
      • Content Strategy – Vertical Focus Vs Horizontal Focus
      • Marketing Strategy - Personal
    •  
      • Tools
      • Status Updates (Core Feature)
      • FanPages
      • Groups
      • Events
      • FanBox
      • Apps
      • Best Practices
      • Comment – Like – Share – Others Updates
      • Share Content Via Links
      • Be Active On Other Fanpages
      • Be Friend New People
      • Participate In Group Discussions
    •  
      • Tools
      • Linking
      • SEO
      • Trackback
      • Comments
      • Best Practices
      • Blog Often (1 a day) - More Content = More Visibility
      • Link generously
      • Comment On Relevant Blogs Regularly
      • Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)
    •  
      • Tools
      • Annotation
      • Linking To Other Videos
      • Video Comments
      • Titling and tags
      • Best Practices
      • Comment on Other Videos
      • Annotation Can Better Your Videos
      • Channel / Series based videos work better
      • Cross Promotion Is Key
      • Linking Can Be Innovative
    •  
      • Tools
      • Status Updates
      • Invite / Add
      • Company Page / groups
      • QnA
      • Apps
      • Best Practices
      • Add Invite & Manage Business Contacts
      • Ask & Answer Questions
      • Share Blog Feed
      • Share Presentations
      • Create Company Pages
      • Add company Jobs
      • Recommendations
    •  
      • Tools
      • Slide Linking
      • Titles
      • Tags
      • Favorite / Comment / Embed
      • Best Practices
      • Comment on Other Slides
      • Make slides downloadable for more traction
      • Favourite other slides
      • Cross Promotion Is Key
      • Linking Can Be Innovative
      • Website:
      • WATConsult.com
      • Contact:
      • Rajiv Dingra +91-9820761167
      • [email_address]
      • Twitter.com/watconsult
      • www.watconsult.com
    • THANK YOU