Social Media Strategies 101

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This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms. …

This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms.

It also talks about each Social Media Platform in detail.

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Transcript

  • 1. Social Media Marketing 101 Created By WATConsult.com
  • 2. To Talk Numbers…
    • India - World's 7th Largest Internet Market growing at 11.2% : Comscore
    • There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience
    • More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income
    • A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network
    • The Social Media Websites in India are growing by almost 100% year after year
  • 3. So What?
    • The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere
    • Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group
    • Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful
  • 4. Social Media Platforms
    • Twitter
    • Facebook / Orkut
    • Blogs
    • Youtube
    • Linkedin
    • Slideshare
  • 5. Social Media Strategy
    • The main aim will be a Two Way Interaction Relationship
    • Presence + Performance on all the platforms
    • Marketing the brand identity (personal or company)
    • Viral marketing via interesting, relevant and well timed content
    • More and more participation from the audience and high involvement by cross promoting on platforms
  • 6. Detailed Strategy On the basis of each Platform
  • 7.  
  • 8.
    • Tools
    • Tweet
    • Retweet
    • # HashTag
    • Follow
    • @ Replies
    • Twitpic / Twitsnaps
  • 9.
    • Best Practices
    • Follow Relevant Audiences
    • Use Retweet Effectively
    • Converse more than you Convey
    • Content Strategy – Vertical Focus Vs Horizontal Focus
    • Marketing Strategy - Personal
  • 10.  
  • 11.
    • Tools
    • Status Updates (Core Feature)
    • FanPages
    • Groups
    • Events
    • FanBox
    • Apps
  • 12.
    • Best Practices
    • Comment – Like – Share – Others Updates
    • Share Content Via Links
    • Be Active On Other Fanpages
    • Be Friend New People
    • Participate In Group Discussions
  • 13.  
  • 14.
    • Tools
    • Linking
    • SEO
    • Trackback
    • Comments
  • 15.
    • Best Practices
    • Blog Often (1 a day) - More Content = More Visibility
    • Link generously
    • Comment On Relevant Blogs Regularly
    • Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)
  • 16.  
  • 17.
    • Tools
    • Annotation
    • Linking To Other Videos
    • Video Comments
    • Titling and tags
  • 18.
    • Best Practices
    • Comment on Other Videos
    • Annotation Can Better Your Videos
    • Channel / Series based videos work better
    • Cross Promotion Is Key
    • Linking Can Be Innovative
  • 19.  
  • 20.
    • Tools
    • Status Updates
    • Invite / Add
    • Company Page / groups
    • QnA
    • Apps
  • 21.
    • Best Practices
    • Add Invite & Manage Business Contacts
    • Ask & Answer Questions
    • Share Blog Feed
    • Share Presentations
    • Create Company Pages
    • Add company Jobs
    • Recommendations
  • 22.  
  • 23.
    • Tools
    • Slide Linking
    • Titles
    • Tags
    • Favorite / Comment / Embed
  • 24.
    • Best Practices
    • Comment on Other Slides
    • Make slides downloadable for more traction
    • Favourite other slides
    • Cross Promotion Is Key
    • Linking Can Be Innovative
  • 25.
    • Website:
    • WATConsult.com
    • Contact:
    • Rajiv Dingra +91-9820761167
    • [email_address]
    • Twitter.com/watconsult
    • www.watconsult.com
  • 26. THANK YOU