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Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
Social Media Strategies 101
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Social Media Strategies 101

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This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms. …

This presentation talks about the Do's and Dont's on Social Media. It teaches you how to make a social media strategy considering all social media platforms.

It also talks about each Social Media Platform in detail.

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  • 1. Social Media Marketing 101 Created By WATConsult.com
  • 2. To Talk Numbers… <ul><li>India - World's 7th Largest Internet Market growing at 11.2% : Comscore </li></ul><ul><li>There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience </li></ul><ul><li>More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income </li></ul><ul><li>A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network </li></ul><ul><li>The Social Media Websites in India are growing by almost 100% year after year </li></ul>
  • 3. So What? <ul><li>The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere </li></ul><ul><li>Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group </li></ul><ul><li>Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful </li></ul>
  • 4. Social Media Platforms <ul><li>Twitter </li></ul><ul><li>Facebook / Orkut </li></ul><ul><li>Blogs </li></ul><ul><li>Youtube </li></ul><ul><li>Linkedin </li></ul><ul><li>Slideshare </li></ul>
  • 5. Social Media Strategy <ul><li>The main aim will be a Two Way Interaction Relationship </li></ul><ul><li>Presence + Performance on all the platforms </li></ul><ul><li>Marketing the brand identity (personal or company) </li></ul><ul><li>Viral marketing via interesting, relevant and well timed content </li></ul><ul><li>More and more participation from the audience and high involvement by cross promoting on platforms </li></ul>
  • 6. Detailed Strategy On the basis of each Platform
  • 7.  
  • 8. <ul><li>Tools </li></ul><ul><li>Tweet </li></ul><ul><li>Retweet </li></ul><ul><li># HashTag </li></ul><ul><li>Follow </li></ul><ul><li>@ Replies </li></ul><ul><li>Twitpic / Twitsnaps </li></ul>
  • 9. <ul><li>Best Practices </li></ul><ul><li>Follow Relevant Audiences </li></ul><ul><li>Use Retweet Effectively </li></ul><ul><li>Converse more than you Convey </li></ul><ul><li>Content Strategy – Vertical Focus Vs Horizontal Focus </li></ul><ul><li>Marketing Strategy - Personal </li></ul>
  • 10.  
  • 11. <ul><li>Tools </li></ul><ul><li>Status Updates (Core Feature) </li></ul><ul><li>FanPages </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>FanBox </li></ul><ul><li>Apps </li></ul>
  • 12. <ul><li>Best Practices </li></ul><ul><li>Comment – Like – Share – Others Updates </li></ul><ul><li>Share Content Via Links </li></ul><ul><li>Be Active On Other Fanpages </li></ul><ul><li>Be Friend New People </li></ul><ul><li>Participate In Group Discussions </li></ul>
  • 13.  
  • 14. <ul><li>Tools </li></ul><ul><li>Linking </li></ul><ul><li>SEO </li></ul><ul><li>Trackback </li></ul><ul><li>Comments </li></ul>
  • 15. <ul><li>Best Practices </li></ul><ul><li>Blog Often (1 a day) - More Content = More Visibility </li></ul><ul><li>Link generously </li></ul><ul><li>Comment On Relevant Blogs Regularly </li></ul><ul><li>Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins) </li></ul>
  • 16.  
  • 17. <ul><li>Tools </li></ul><ul><li>Annotation </li></ul><ul><li>Linking To Other Videos </li></ul><ul><li>Video Comments </li></ul><ul><li>Titling and tags </li></ul>
  • 18. <ul><li>Best Practices </li></ul><ul><li>Comment on Other Videos </li></ul><ul><li>Annotation Can Better Your Videos </li></ul><ul><li>Channel / Series based videos work better </li></ul><ul><li>Cross Promotion Is Key </li></ul><ul><li>Linking Can Be Innovative </li></ul>
  • 19.  
  • 20. <ul><li>Tools </li></ul><ul><li>Status Updates </li></ul><ul><li>Invite / Add </li></ul><ul><li>Company Page / groups </li></ul><ul><li>QnA </li></ul><ul><li>Apps </li></ul>
  • 21. <ul><li>Best Practices </li></ul><ul><li>Add Invite & Manage Business Contacts </li></ul><ul><li>Ask & Answer Questions </li></ul><ul><li>Share Blog Feed </li></ul><ul><li>Share Presentations </li></ul><ul><li>Create Company Pages </li></ul><ul><li>Add company Jobs </li></ul><ul><li>Recommendations </li></ul>
  • 22.  
  • 23. <ul><li>Tools </li></ul><ul><li>Slide Linking </li></ul><ul><li>Titles </li></ul><ul><li>Tags </li></ul><ul><li>Favorite / Comment / Embed </li></ul>
  • 24. <ul><li>Best Practices </li></ul><ul><li>Comment on Other Slides </li></ul><ul><li>Make slides downloadable for more traction </li></ul><ul><li>Favourite other slides </li></ul><ul><li>Cross Promotion Is Key </li></ul><ul><li>Linking Can Be Innovative </li></ul>
  • 25. <ul><li>Website: </li></ul><ul><li>WATConsult.com </li></ul><ul><li>Contact: </li></ul><ul><li>Rajiv Dingra +91-9820761167 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/watconsult </li></ul><ul><li>www.watconsult.com </li></ul>
  • 26. THANK YOU

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