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Social Media Marketing Case Study: Neo Cricket
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Social Media Marketing Case Study: Neo Cricket

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This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social ...

This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.

The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.

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Social Media Marketing Case Study: Neo Cricket Social Media Marketing Case Study: Neo Cricket Presentation Transcript

  • Social Media
    Case Study
    Campaign duration:
    1st Sept. ‘09 to 31st March ‘10
    consulting monitoring managing ORM marketing PR products audit
  • Campaign Objective
    To Create Brand Leadership For Neo Cricket On Social Media
    To engage and excite cricketing fanatics on social media
    To build one to one relationship with the users
    To create and build communityof Neo cricket fans
  • Status On 1st Sept. 2009
    Zero Official Social Media Brand Presence
    Zero conversations or interest around the brand
    Negative PR via one group on Facebook ‘Neo Sports Sucks’
    No significant user or fan driven community
  • Our Recommendations
    Buzz creation prior to all cricketing series
    Live Cricket Commentary on Twitter
    Cricketing Updates via Contests, Polls, Trivia, News,etc.
    Integration of Offline Contests (T.V.) + Online Participation on Facebook and twitter
  • Strong Social Media Presence
  • What we did on
    Contests like Spot the Ball, Caption Contests, Predict and Win, etc. and polls run across the whole season
    Regular Match Updates on the Fan Page
    Cross marketing of other social networks
    TV Channel integration- Contests were announced on the TV Shows and run on Facebook and Twitter
  • What they said on
  • What it showed on
    Fans on Neo Cricket : 4500+
    Total Page Views : 40,000+
    Total Interactions : 10,000+
  • What we did on
    Live Match Updates (Ball to ball)
    TV Channel integration
    Contests and polls run across the whole season
    Cross marketing of other social networks
  • What they said on
  • What it showed on
    @replies and RTs: 10,000+
    Cumulative Reach: 10,00,000+ users
    Following: 104
    Followers: 2000+
    Tweets: 7000+
    Direct Messages: 86
  • What we did on
    Meta Tagging all videos to enhance youtube and google SEO
    Video Commenting on other channels and videos
    Complete designing for the channel
    Annotations on videos
  • What they said on
  • What it showed on
    Channel Views: 2,500+
    Total Upload Views: 15,000+
    Subscribers: 75
  • What We Achieved?
    First of its kind TV integrationovertaking the traditional medium of calling and emailing comments
    Live updates on twitter became a huge hit, as people started following it for updates
    Maximum interaction with fans on Twitter and Facebook through Contests, Trivia and Discussions
    Massive reach on Twitter with cumulative reach and RT’s
  • And All that Jazz too…
    Crossed 2000 followers on Twitter
    Real Time commentary on Twitter during matches with over 100 @replies and RT’s during each match
    Crossed 4500 fans on Facebook
    Regular updates on Facebook during and after matches with an average of 30 comments per post
    Over 15,000 views on Youtube
  • End Result
    High engagement among social media addicts + Cricket fans
    Neo Cricket brand connected well to great cricket coverage
    Goodwill built through real-time responses for positive as well as negative feedback for the channel
    Highly engaged community that looks up to Neo Cricket for cricketing views, scores and updates
  • Campaign Consultancy:
    WATConsult.com
    Contact:
    Rajiv Dingra+91-9820761167
    rajiv@watconsult.com
    Twitter.com/watconsult
    www.watconsult.com
  • Thank You