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Social Media Marketing Case Study: Neo Cricket
 

Social Media Marketing Case Study: Neo Cricket

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This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social ...

This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.

The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.

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    Social Media Marketing Case Study: Neo Cricket Social Media Marketing Case Study: Neo Cricket Presentation Transcript

    • Social Media
      Case Study
      Campaign duration:
      1st Sept. ‘09 to 31st March ‘10
      consulting monitoring managing ORM marketing PR products audit
    • Campaign Objective
      To Create Brand Leadership For Neo Cricket On Social Media
      To engage and excite cricketing fanatics on social media
      To build one to one relationship with the users
      To create and build communityof Neo cricket fans
    • Status On 1st Sept. 2009
      Zero Official Social Media Brand Presence
      Zero conversations or interest around the brand
      Negative PR via one group on Facebook ‘Neo Sports Sucks’
      No significant user or fan driven community
    • Our Recommendations
      Buzz creation prior to all cricketing series
      Live Cricket Commentary on Twitter
      Cricketing Updates via Contests, Polls, Trivia, News,etc.
      Integration of Offline Contests (T.V.) + Online Participation on Facebook and twitter
    • Strong Social Media Presence
    • What we did on
      Contests like Spot the Ball, Caption Contests, Predict and Win, etc. and polls run across the whole season
      Regular Match Updates on the Fan Page
      Cross marketing of other social networks
      TV Channel integration- Contests were announced on the TV Shows and run on Facebook and Twitter
    • What they said on
    • What it showed on
      Fans on Neo Cricket : 4500+
      Total Page Views : 40,000+
      Total Interactions : 10,000+
    • What we did on
      Live Match Updates (Ball to ball)
      TV Channel integration
      Contests and polls run across the whole season
      Cross marketing of other social networks
    • What they said on
    • What it showed on
      @replies and RTs: 10,000+
      Cumulative Reach: 10,00,000+ users
      Following: 104
      Followers: 2000+
      Tweets: 7000+
      Direct Messages: 86
    • What we did on
      Meta Tagging all videos to enhance youtube and google SEO
      Video Commenting on other channels and videos
      Complete designing for the channel
      Annotations on videos
    • What they said on
    • What it showed on
      Channel Views: 2,500+
      Total Upload Views: 15,000+
      Subscribers: 75
    • What We Achieved?
      First of its kind TV integrationovertaking the traditional medium of calling and emailing comments
      Live updates on twitter became a huge hit, as people started following it for updates
      Maximum interaction with fans on Twitter and Facebook through Contests, Trivia and Discussions
      Massive reach on Twitter with cumulative reach and RT’s
    • And All that Jazz too…
      Crossed 2000 followers on Twitter
      Real Time commentary on Twitter during matches with over 100 @replies and RT’s during each match
      Crossed 4500 fans on Facebook
      Regular updates on Facebook during and after matches with an average of 30 comments per post
      Over 15,000 views on Youtube
    • End Result
      High engagement among social media addicts + Cricket fans
      Neo Cricket brand connected well to great cricket coverage
      Goodwill built through real-time responses for positive as well as negative feedback for the channel
      Highly engaged community that looks up to Neo Cricket for cricketing views, scores and updates
    • Campaign Consultancy:
      WATConsult.com
      Contact:
      Rajiv Dingra+91-9820761167
      rajiv@watconsult.com
      Twitter.com/watconsult
      www.watconsult.com
    • Thank You