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FMCG<br />Social Media and Fast Moving Consumer Goods (FMCG)<br />a social media case study…<br />
Social Media Key Aspects<br />Major Players<br />Prospective Future<br />Social Media Significance<br />SOCIAL MEDIA<br />...
Social Media Significance<br />Current Social Media FMCG Trends<br />Total contribution of FMCG sector to advertising<br /...
Awareness of Social Media in Entertainment<br />FMCG Advertising Overall<br />Decrease in Ads for food and beverages<br />...
Indian Brands on Social Media<br />
Top 10 on Social Media<br />Pringles<br />Cadbury<br />Milka<br />Ben & Jerry<br />Dr. Pepper<br />Kit Kat<br />Nestle<br ...
Case Studies<br />
1.         Coca Cola: Most active brand on social media<br />Facebook:<br />Over 7,200,000 fans<br />Twitter:<br />Over 50...
New campaign creates curiosity among fans<br />
Integrating Photos and Video content on fan page<br />
2.     International Supermarkets on Social Media<br />Folkekokkene has its own social network<br />Folkekokkene asks fans...
3.   Pringles is the largest FMGC brand on Facebook: 3,860,744 fans<br />‘Create your Dream Party’ campaign highly engagin...
4.     Cadbury Chocolate<br />Cadbury used social media to launch its new chocolate<br />Used a two fold promotional campa...
KEY STRATEGIES: India<br />Kingfisher is the brand with largest number of tweets<br />
SOME PHENOMENAL CAMPAIGNS<br />Mars Virtual JukeBox<br />Coca Cola Happiness Factory<br />UGC: The Hatke Video<br />
WAT Consult Insights<br />Ensure Brand has official Social Media Presence.<br />Use of marketing activities to impact how ...
The Road that lies Ahead<br />PR Oriented<br />Value Addition<br />Growth of fan avidity<br />Cross Integration<br />Perso...
Thank You!<br />Contact Us:<br />Rajiv Dingra<br />Website :  www.watconsult.com<br />Mobile :  +91 9820761167 |Office :  ...
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Social Media in FMCG Sector in India

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The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector

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Transcript of "Social Media in FMCG Sector in India"

  1. 1. FMCG<br />Social Media and Fast Moving Consumer Goods (FMCG)<br />a social media case study…<br />
  2. 2. Social Media Key Aspects<br />Major Players<br />Prospective Future<br />Social Media Significance<br />SOCIAL MEDIA<br />A CASE STUDY ON FMCG<br />WAT Consult Insights<br />Top 10 on Social Media<br />Brand Case Studies<br />
  3. 3. Social Media Significance<br />Current Social Media FMCG Trends<br />Total contribution of FMCG sector to advertising<br />2001-2004 has decline in advertising<br />Max contribution 39.6% in 2001<br />
  4. 4. Awareness of Social Media in Entertainment<br />FMCG Advertising Overall<br />Decrease in Ads for food and beverages<br />Personal Care product on the rise<br />
  5. 5. Indian Brands on Social Media<br />
  6. 6. Top 10 on Social Media<br />Pringles<br />Cadbury<br />Milka<br />Ben & Jerry<br />Dr. Pepper<br />Kit Kat<br />Nestle<br />Sprite<br />Nescafe<br />Axe<br />
  7. 7. Case Studies<br />
  8. 8. 1. Coca Cola: Most active brand on social media<br />Facebook:<br />Over 7,200,000 fans<br />Twitter:<br />Over 50,000 followers<br />
  9. 9. New campaign creates curiosity among fans<br />
  10. 10. Integrating Photos and Video content on fan page<br />
  11. 11. 2. International Supermarkets on Social Media<br />Folkekokkene has its own social network<br />Folkekokkene asks fans to post a new recipe on its wall<br />
  12. 12. 3. Pringles is the largest FMGC brand on Facebook: 3,860,744 fans<br />‘Create your Dream Party’ campaign highly engaging<br />
  13. 13. 4. Cadbury Chocolate<br />Cadbury used social media to launch its new chocolate<br />Used a two fold promotional campaign<br />
  14. 14. KEY STRATEGIES: India<br />Kingfisher is the brand with largest number of tweets<br />
  15. 15. SOME PHENOMENAL CAMPAIGNS<br />Mars Virtual JukeBox<br />Coca Cola Happiness Factory<br />UGC: The Hatke Video<br />
  16. 16. WAT Consult Insights<br />Ensure Brand has official Social Media Presence.<br />Use of marketing activities to impact how consumers feel about brand<br />In Social Media it is about the consumer and not the brand<br />Use of marketing activities to relate with consumers<br />Build direct connections with consumers<br />
  17. 17. The Road that lies Ahead<br />PR Oriented<br />Value Addition<br />Growth of fan avidity<br />Cross Integration<br />Personal Social Networks<br />
  18. 18. Thank You!<br />Contact Us:<br />Rajiv Dingra<br />Website : www.watconsult.com<br />Mobile : +91 9820761167 |Office : +9122 65166429<br />Mail : rajiv@watconsult.com<br />

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