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Social Media in FMCG Sector in India
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Social Media in FMCG Sector in India

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The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the ...

The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector

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    Social Media in FMCG Sector in India Social Media in FMCG Sector in India Presentation Transcript

    • FMCG
      Social Media and Fast Moving Consumer Goods (FMCG)
      a social media case study…
    • Social Media Key Aspects
      Major Players
      Prospective Future
      Social Media Significance
      SOCIAL MEDIA
      A CASE STUDY ON FMCG
      WAT Consult Insights
      Top 10 on Social Media
      Brand Case Studies
    • Social Media Significance
      Current Social Media FMCG Trends
      Total contribution of FMCG sector to advertising
      2001-2004 has decline in advertising
      Max contribution 39.6% in 2001
    • Awareness of Social Media in Entertainment
      FMCG Advertising Overall
      Decrease in Ads for food and beverages
      Personal Care product on the rise
    • Indian Brands on Social Media
    • Top 10 on Social Media
      Pringles
      Cadbury
      Milka
      Ben & Jerry
      Dr. Pepper
      Kit Kat
      Nestle
      Sprite
      Nescafe
      Axe
    • Case Studies
    • 1. Coca Cola: Most active brand on social media
      Facebook:
      Over 7,200,000 fans
      Twitter:
      Over 50,000 followers
    • New campaign creates curiosity among fans
    • Integrating Photos and Video content on fan page
    • 2. International Supermarkets on Social Media
      Folkekokkene has its own social network
      Folkekokkene asks fans to post a new recipe on its wall
    • 3. Pringles is the largest FMGC brand on Facebook: 3,860,744 fans
      ‘Create your Dream Party’ campaign highly engaging
    • 4. Cadbury Chocolate
      Cadbury used social media to launch its new chocolate
      Used a two fold promotional campaign
    • KEY STRATEGIES: India
      Kingfisher is the brand with largest number of tweets
    • SOME PHENOMENAL CAMPAIGNS
      Mars Virtual JukeBox
      Coca Cola Happiness Factory
      UGC: The Hatke Video
    • WAT Consult Insights
      Ensure Brand has official Social Media Presence.
      Use of marketing activities to impact how consumers feel about brand
      In Social Media it is about the consumer and not the brand
      Use of marketing activities to relate with consumers
      Build direct connections with consumers
    • The Road that lies Ahead
      PR Oriented
      Value Addition
      Growth of fan avidity
      Cross Integration
      Personal Social Networks
    • Thank You!
      Contact Us:
      Rajiv Dingra
      Website : www.watconsult.com
      Mobile : +91 9820761167 |Office : +9122 65166429
      Mail : rajiv@watconsult.com