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Social Media in FMCG Sector in India
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Social Media in FMCG Sector in India

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The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the ...

The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector

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Social Media in FMCG Sector in India Social Media in FMCG Sector in India Presentation Transcript

  • FMCG
    Social Media and Fast Moving Consumer Goods (FMCG)
    a social media case study…
  • Social Media Key Aspects
    Major Players
    Prospective Future
    Social Media Significance
    SOCIAL MEDIA
    A CASE STUDY ON FMCG
    WAT Consult Insights
    Top 10 on Social Media
    Brand Case Studies
  • Social Media Significance
    Current Social Media FMCG Trends
    Total contribution of FMCG sector to advertising
    2001-2004 has decline in advertising
    Max contribution 39.6% in 2001
    View slide
  • Awareness of Social Media in Entertainment
    FMCG Advertising Overall
    Decrease in Ads for food and beverages
    Personal Care product on the rise
    View slide
  • Indian Brands on Social Media
  • Top 10 on Social Media
    Pringles
    Cadbury
    Milka
    Ben & Jerry
    Dr. Pepper
    Kit Kat
    Nestle
    Sprite
    Nescafe
    Axe
  • Case Studies
  • 1. Coca Cola: Most active brand on social media
    Facebook:
    Over 7,200,000 fans
    Twitter:
    Over 50,000 followers
  • New campaign creates curiosity among fans
  • Integrating Photos and Video content on fan page
  • 2. International Supermarkets on Social Media
    Folkekokkene has its own social network
    Folkekokkene asks fans to post a new recipe on its wall
  • 3. Pringles is the largest FMGC brand on Facebook: 3,860,744 fans
    ‘Create your Dream Party’ campaign highly engaging
  • 4. Cadbury Chocolate
    Cadbury used social media to launch its new chocolate
    Used a two fold promotional campaign
  • KEY STRATEGIES: India
    Kingfisher is the brand with largest number of tweets
  • SOME PHENOMENAL CAMPAIGNS
    Mars Virtual JukeBox
    Coca Cola Happiness Factory
    UGC: The Hatke Video
  • WAT Consult Insights
    Ensure Brand has official Social Media Presence.
    Use of marketing activities to impact how consumers feel about brand
    In Social Media it is about the consumer and not the brand
    Use of marketing activities to relate with consumers
    Build direct connections with consumers
  • The Road that lies Ahead
    PR Oriented
    Value Addition
    Growth of fan avidity
    Cross Integration
    Personal Social Networks
  • Thank You!
    Contact Us:
    Rajiv Dingra
    Website : www.watconsult.com
    Mobile : +91 9820761167 |Office : +9122 65166429
    Mail : rajiv@watconsult.com