Social Media in Entertainment Sector in India

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The presentation talks about the Entertainment Industry in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the entertainment Sector

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Social Media in Entertainment Sector in India

  1. 1. Social Media<br />A Case Study on Entertainment<br />
  2. 2. Social Media Key Aspects<br />Major Players<br />Prospective Future<br />Social Media Significance<br />SOCIAL MEDIA<br />A CASE STUDY ON ENTERTAINMENT<br />WAT Consult Insights<br />Top 10 on Social Media<br />Key Strategies<br />
  3. 3. Major Players<br />
  4. 4. Social Media Significance<br />Recent Trends<br />Awareness of social media<br />
  5. 5. Social Media Significance<br />Current Social Media Entertainment Trends<br />Media Consumption over internet 13.7 hrs vs TV Consumption 13.3hrs<br />58% of internet users watch TV while internet surfing<br />75% users watch online video- avg of 235 min per month<br />
  6. 6. <ul><li> Entertainment community looks at social media as new important forms of engaging fans
  7. 7. Increase of entertainment related posts on blogs
  8. 8. Integratingsocial media platforms with websites
  9. 9. Stars & celebritiesshowing up on social media
  10. 10. Teams and channels avoid sharing confidential data on social media
  11. 11. Teams advise players to adhere to centralized social media policies rather than individual profiles</li></li></ul><li>Awareness of Social Media in Entertainment<br />Blogs are read next to social networks<br />Maximum media usage for video sharing<br />Photo sharing and profiles have same viewing<br />
  12. 12. Social Media Awareness<br /><ul><li> Millions of fans can connect with their idols
  13. 13. Fans feel special to interact with their stars
  14. 14. Sports related brands leverage celebrities for sales
  15. 15. Use of campaigns and recent tournaments to attract fans
  16. 16. Contests for fans to attract maximum users</li></li></ul><li>IN SOCIAL MEDIA<br />
  17. 17. Top 10 in Social Media: Youtube Channels<br />IPL<br />Rajshree<br />Eros<br />YRF<br />ETC<br />Zoom<br />NDTV<br />Osho<br />Shemaroo<br />Zee TV<br />
  18. 18. Top 10 in Social Media: Celebs<br />Ashton Kutcher<br />Ellen Degenes<br />Britney Spears<br />Oprah Winphrey<br />Ryan Seacrest<br />Kim Kardashian<br />Barack Obama<br />Lance Armstrong<br />Al Gore<br />Stephen Fry<br />
  19. 19. Top 10 in Social Media: Blogs<br />Cinematech<br />Control Geek<br />DarrenHerman<br />Engadget<br />ETC<br />Jeep Bastard<br />Manifestech<br />Mr. Blue<br />TED<br />Terry White<br />
  20. 20. Key Strategies<br />Channels<br /> Stars<br /> Related Applications<br />
  21. 21. Channels<br />
  22. 22. Channels on Twitter<br />
  23. 23. Channels on Facebook<br />
  24. 24. Stars & Celebrities<br />
  25. 25. Top 10 Indian Stars on Twitter<br />
  26. 26. Related Applications<br /> Best Media Syncing App<br /> Best Media Player<br /> Best E book Reader<br />Related<br />Applications<br /> Best App for TV<br /> Best Personal Radio<br /> Best Remote Control<br />
  27. 27. WAT Consult Insights<br /><ul><li>Entertainment channels should have official social media presence
  28. 28. Fans are talking about stars & celebrities so they should </li></ul> go where the fans are and leverage their fan base<br /><ul><li>Identityshould be properly projected & protected on social media
  29. 29. Social media should be used to engage and interact effectively with</li></ul> existing customers<br /><ul><li> Focus on increasing excitement and traffic by introducing new </li></ul>events and contests<br />
  30. 30. Future Predictions<br /><ul><li>Use of social media campaigns to drive growth and fan avidity
  31. 31. Attempts to build personal proprietary social networks
  32. 32. Value addition to brand through social media
  33. 33. Growth of blogging & tweeting among star personalities
  34. 34. Social media channels becoming more PR oriented
  35. 35. Effective integration of marketing strategies with social media</li></li></ul><li>Contact Us:<br />Rajiv Dingra<br />Website : www.watconsult.com<br />Mobile : +91 9820761167 |Office : +9122 65166429<br />Mail : rajiv@watconsult.com<br />Thank You!<br />

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