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Social Media in Entertainment Sector in India

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The presentation talks about the Entertainment Industry in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social …

The presentation talks about the Entertainment Industry in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the entertainment Sector

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Transcript

  • 1. Social Media
    A Case Study on Entertainment
  • 2. Social Media Key Aspects
    Major Players
    Prospective Future
    Social Media Significance
    SOCIAL MEDIA
    A CASE STUDY ON ENTERTAINMENT
    WAT Consult Insights
    Top 10 on Social Media
    Key Strategies
  • 3. Major Players
  • 4. Social Media Significance
    Recent Trends
    Awareness of social media
  • 5. Social Media Significance
    Current Social Media Entertainment Trends
    Media Consumption over internet 13.7 hrs vs TV Consumption 13.3hrs
    58% of internet users watch TV while internet surfing
    75% users watch online video- avg of 235 min per month
  • 6.
    • Entertainment community looks at social media as new important forms of engaging fans
    • 7. Increase of entertainment related posts on blogs
    • 8. Integratingsocial media platforms with websites
    • 9. Stars & celebritiesshowing up on social media
    • 10. Teams and channels avoid sharing confidential data on social media
    • 11. Teams advise players to adhere to centralized social media policies rather than individual profiles
  • Awareness of Social Media in Entertainment
    Blogs are read next to social networks
    Maximum media usage for video sharing
    Photo sharing and profiles have same viewing
  • 12. Social Media Awareness
    • Millions of fans can connect with their idols
    • 13. Fans feel special to interact with their stars
    • 14. Sports related brands leverage celebrities for sales
    • 15. Use of campaigns and recent tournaments to attract fans
    • 16. Contests for fans to attract maximum users
  • IN SOCIAL MEDIA
  • 17. Top 10 in Social Media: Youtube Channels
    IPL
    Rajshree
    Eros
    YRF
    ETC
    Zoom
    NDTV
    Osho
    Shemaroo
    Zee TV
  • 18. Top 10 in Social Media: Celebs
    Ashton Kutcher
    Ellen Degenes
    Britney Spears
    Oprah Winphrey
    Ryan Seacrest
    Kim Kardashian
    Barack Obama
    Lance Armstrong
    Al Gore
    Stephen Fry
  • 19. Top 10 in Social Media: Blogs
    Cinematech
    Control Geek
    DarrenHerman
    Engadget
    ETC
    Jeep Bastard
    Manifestech
    Mr. Blue
    TED
    Terry White
  • 20. Key Strategies
    Channels
    Stars
    Related Applications
  • 21. Channels
  • 22. Channels on Twitter
  • 23. Channels on Facebook
  • 24. Stars & Celebrities
  • 25. Top 10 Indian Stars on Twitter
  • 26. Related Applications
    Best Media Syncing App
    Best Media Player
    Best E book Reader
    Related
    Applications
    Best App for TV
    Best Personal Radio
    Best Remote Control
  • 27. WAT Consult Insights
    • Entertainment channels should have official social media presence
    • 28. Fans are talking about stars & celebrities so they should
    go where the fans are and leverage their fan base
    • Identityshould be properly projected & protected on social media
    • 29. Social media should be used to engage and interact effectively with
    existing customers
    • Focus on increasing excitement and traffic by introducing new
    events and contests
  • 30. Future Predictions
    • Use of social media campaigns to drive growth and fan avidity
    • 31. Attempts to build personal proprietary social networks
    • 32. Value addition to brand through social media
    • 33. Growth of blogging & tweeting among star personalities
    • 34. Social media channels becoming more PR oriented
    • 35. Effective integration of marketing strategies with social media
  • Contact Us:
    Rajiv Dingra
    Website : www.watconsult.com
    Mobile : +91 9820761167 |Office : +9122 65166429
    Mail : rajiv@watconsult.com
    Thank You!

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