Transcript of "Sleeping Duty Case Study by Eureka Forbes"
Brand- InformationEuroVigil, a Sophisticated Electronic Systems to protect your House by Eureka Forbes decided to use Facebook as a platform to reach out to wider audience & spread the awareness about security issues in India
Goals How would you establish a ‘HomeSecurity’ product in customers mind in a fun & engaging way?
So we got our Thinking Caps on & sat together for Brainstorming!
IdeaWho is your first line of defensewhen it comes to ‘Securing’ your house?
Security Guards in your society is a common scene in India!
So how do we wake them up &make your home a Safer place?
Sleeping Duty Campaign• Users need to click apicture of a ‘SleepingDuty’ & submit it onEuroVigil Page• The most authentic& popular entry winsthe prize
ObjectiveTo leverage securityissues in India &their by increase theawareness aboutthe ‘Sleeping Duty’To increase theawareness aboutEuroVigil Products
How We Did It? We all have seen them napping…… Now all you have to do is catch them in the act and share it with us!
Approach• Spot a ‘Sleeping Duty’• Take a picture• Upload it on our page• Tag friends• Win Mobile Phones every week!• Spread awareness about the loop holesin security &theneed for a better securitysystem
What We AchievedSuper Active fans clicked & shared ‘Sleeping Duty’ images from across India tospread awarenessabout the activity
Number CrunchingWe got more than 2500 Entries in 25 days with participation from all the age groups on the page
Word SpreadsThe Sleeping Duty Campaign sourced 18,000 Fans in just 25 Days!
Word Spreads The campaign got about 3 millionimpressions & interaction grew by 198%
Achievements• We achieved to create awareness about EuroVigil Products• We managed to wake up more than 2500 Sleeping Dutiesacross India• We managed to engage users in a serious issue with funnyIdea!• We achieved to emphasis on the fact that ‘It’s better to relyon Electronic Security than Humans’ when it comes tosecuring your house
Outcome EuroVigil is committed to bring Safety in everycorner of India. This activity ensures we are givingusers a chance to highlight un-safe areas in funny & engaging way!