0
Nuclear Friends Foundation
Paving The Road To A Sustainable Future

1
has always been
viewed negatively almost since the time
it was invented.

2
Nuclear is often referred to as an
unstable source of energy - destructive
in nature, suited only to WMDs.

3
The

Truth could not be more
different.

4
Nuclear is THE answer
to the emerging energy crisis - a
sustainable energy solution for the future.

5
Our challenge was to separate the
facts from all the noise about

Nuclear Energy

6
And help people realize the true potential of

Nuclear
But first…

Who are we?
Nuclear Friends Foundation
is a non-profit organization
established with an objective to
propagate the benefits of Nuclear...
We aim to clear out the
negativity surrounding

Nuclear Power –
purely with facts and figures.
Nuclear Friends Foundation
offers an open platform to everyone who
believes in the power of this modern form
of energy.
How did we approach the
people?
We focused on answering every query about
this eco-friendly mode of power generation,
busting every myth that shrouds this...
And used Social Media as a bridge between
What you know and What you need to know about

Nuclear Energy
Exploring platforms like Facebook,

Twitter, YouTube,

LinkedIn, Google+ to reach out to the expanding target
audience on ...
How was it done
An interactive website was
created to channel correct
information about Nuclear
Energy. It also proves to be
a key resourc...
Innovation

Interaction

3I
approach

Information

The 3I approach was
improvised to maintain a
healthy interactive
websit...
Innovation Quotient
To stand out and explore modern digital platforms with the sole motive to
promote the thought of a sus...
Interactive Quotient
Interactive quotient:
• Ask an Expert
• Video Section
• Blogs

Ask an
Expert
Discussion
Forum

Videos...
Informative Quotient
Articles

Myth Buster

News

Expert Say

Eminent Say

People Say
Moving on to…
National Level Campaigns
have been incorporated and acted on. We have
received great response from the people with
maximum...
Nuclear Energy: Clean &
Green Energy Blogging
Contest
We invited bloggers from all
around the nation to talk about
Nuclear...
We promoted it on various platforms via different means. Banner

Ads and Emailers were also used to support the campaign a...
Emailers Sent
566000

Facebook Fans
Added
1939

Total
Impressions
1162689

Total Reach
8391132

Twitter
Followers Added
15...
Paint The Environment
Green Contest
We celebrated Children's Day
by organizing a painting
contest for children on our
webs...
And promoted it extensively on all Social

Media Platforms
along with Digital Banner Ads etc..
Emailers Sent
300000

Facebook Fans
Added
2247

Total
Impressions
789828

Total Reach
652113

Twitter
Followers Added
118
...
Leading to…
And counting…
Next Stop>>
We targeted the largest Social
Networking Platform to
reach out to our audience with a
cool approach for a not so cool
top...
We incorporated an approach towards the content that makes it more
social savvy and informative in nature.
Apprehensions vs. Facts
Safety First – Environment Foremost
Say Yes To Nuclear
Contests that helped engage as well as spread information about
this Energy of the Future - executed on a regular basis.
Go Nuclear Contest
Total Follower Increase: 197
Total Entries: 37
Total Likes: 127
Total Share: 52
Reach: 65329
The contes...
Top Fan Contest
Total Follower Increase: 1,091
Total Likes: 2238
Total Comments : 101
Total Share: 471
Reach: 116779
We gr...
Leading to…
Likes
10637

Comments
714

Fans Added
11057

Total Reach
1831393

Shares
2199

PTAT Ratio
26.89%

Total Posts
463

Total I...
Next Stop>>
We targeted the brains of Social
Media to reach out to the
updated youth on the micro
blogging site and left an impact.
We incorporated an approach towards the content that makes is more
Twitter Friendly and Informative in nature with defined...
And conducted #tag based contests that trended over the nation
expanding the reach of the cause we support.
NFF Quiz Contest
HashTag: #PowerOFKnowledge
#NFFQuiz
Total Follower Increase: 116

Interactions: 732
Achievements: Apart f...
Friends With Nuclear
HashTag: #TheFutureNeeds
#FriendsWithNuclear
Total Follower Increase:34
Interactions: 449
Achievement...
NFF Slogan Contest
HashTag: #MySlogan
#ShoutOutNuclear
Total Follower Increase: 86
Interactions: 665
Achievements: Apart f...
Leading to…
Followers
768

Interactions
10,067

Profiles Reached
3103
Next Stop>>
Few things deliver ideas like
Audio Visuals. This channel
aims to explain the various
benefits and overall positive
aspect...
Total Videos: 32
Total Subscribers : 61

Total Views: 32300
Videos educating people about
Nuclear Energy were made in Engl...
We also did E-Mailer Campaigns reaching out to approximately 3,00,000
people per month redirecting to the Website and Cont...
And used our Mascots

– Budhiya and Nucleo across platforms to promote
the central theme of NFF.
We also did Google

Search Ads to attract people interested in the subject
redirecting them to the website.
So what did we

achieve?
Our vision of reaching out to people
of all ages and eliminating their
apprehensions based purely on
facts, stats and anal...
Over 4,00,000 people are reached on
a monthly basis due to the combined
digital effort.
Facilitating the youth of the
country with a vast and free database
on the latest advances in Nuclear
Technology, which is...
To be recognized as an online portal which separates facts from the noise
you hear about Nuclear Energy in the country tod...
We realized the true power of Digital Medium to reach out to the target
audience and its attribute of being innovative and...
SOME MILESTONES COVERED – SOME STONES UNTURNED.

A Nuclear Future Awaits
THANK YOU
Campaign Credits: WAT Consult

74
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
Nuclear friends foundation   case study
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Transcript of "Nuclear friends foundation case study"

  1. 1. Nuclear Friends Foundation Paving The Road To A Sustainable Future 1
  2. 2. has always been viewed negatively almost since the time it was invented. 2
  3. 3. Nuclear is often referred to as an unstable source of energy - destructive in nature, suited only to WMDs. 3
  4. 4. The Truth could not be more different. 4
  5. 5. Nuclear is THE answer to the emerging energy crisis - a sustainable energy solution for the future. 5
  6. 6. Our challenge was to separate the facts from all the noise about Nuclear Energy 6
  7. 7. And help people realize the true potential of Nuclear
  8. 8. But first… Who are we?
  9. 9. Nuclear Friends Foundation is a non-profit organization established with an objective to propagate the benefits of Nuclear Energy.
  10. 10. We aim to clear out the negativity surrounding Nuclear Power – purely with facts and figures.
  11. 11. Nuclear Friends Foundation offers an open platform to everyone who believes in the power of this modern form of energy.
  12. 12. How did we approach the people?
  13. 13. We focused on answering every query about this eco-friendly mode of power generation, busting every myth that shrouds this costeffective source of energy.
  14. 14. And used Social Media as a bridge between What you know and What you need to know about Nuclear Energy
  15. 15. Exploring platforms like Facebook, Twitter, YouTube, LinkedIn, Google+ to reach out to the expanding target audience on digital space.
  16. 16. How was it done
  17. 17. An interactive website was created to channel correct information about Nuclear Energy. It also proves to be a key resource for any information related to Nuclear Power.
  18. 18. Innovation Interaction 3I approach Information The 3I approach was improvised to maintain a healthy interactive website that serves all the information needs of a knowledge-savvy audience.
  19. 19. Innovation Quotient To stand out and explore modern digital platforms with the sole motive to promote the thought of a sustainable future.
  20. 20. Interactive Quotient Interactive quotient: • Ask an Expert • Video Section • Blogs Ask an Expert Discussion Forum Videos Polls Blogs • Polls Contests
  21. 21. Informative Quotient Articles Myth Buster News Expert Say Eminent Say People Say
  22. 22. Moving on to…
  23. 23. National Level Campaigns have been incorporated and acted on. We have received great response from the people with maximum entries.
  24. 24. Nuclear Energy: Clean & Green Energy Blogging Contest We invited bloggers from all around the nation to talk about Nuclear Power on our website.
  25. 25. We promoted it on various platforms via different means. Banner Ads and Emailers were also used to support the campaign along with Social Media Promotion.
  26. 26. Emailers Sent 566000 Facebook Fans Added 1939 Total Impressions 1162689 Total Reach 8391132 Twitter Followers Added 156 Total Website Visits 41482 PR Article Submissions 6 Total Entries 144
  27. 27. Paint The Environment Green Contest We celebrated Children's Day by organizing a painting contest for children on our website.
  28. 28. And promoted it extensively on all Social Media Platforms along with Digital Banner Ads etc..
  29. 29. Emailers Sent 300000 Facebook Fans Added 2247 Total Impressions 789828 Total Reach 652113 Twitter Followers Added 118 Total Website Visits 439177 PR Article Submissions 3 Total Entries 122
  30. 30. Leading to…
  31. 31. And counting…
  32. 32. Next Stop>>
  33. 33. We targeted the largest Social Networking Platform to reach out to our audience with a cool approach for a not so cool topic.
  34. 34. We incorporated an approach towards the content that makes it more social savvy and informative in nature.
  35. 35. Apprehensions vs. Facts
  36. 36. Safety First – Environment Foremost
  37. 37. Say Yes To Nuclear
  38. 38. Contests that helped engage as well as spread information about this Energy of the Future - executed on a regular basis.
  39. 39. Go Nuclear Contest Total Follower Increase: 197 Total Entries: 37 Total Likes: 127 Total Share: 52 Reach: 65329 The contest spread word about the various advantages of Nuclear Energy through user comments leading to crowd sourced research.
  40. 40. Top Fan Contest Total Follower Increase: 1,091 Total Likes: 2238 Total Comments : 101 Total Share: 471 Reach: 116779 We gratified people with maximum impressions on the platform for a span of 1 month leading to increased reach and interaction.
  41. 41. Leading to…
  42. 42. Likes 10637 Comments 714 Fans Added 11057 Total Reach 1831393 Shares 2199 PTAT Ratio 26.89% Total Posts 463 Total Impressions 3111798
  43. 43. Next Stop>>
  44. 44. We targeted the brains of Social Media to reach out to the updated youth on the micro blogging site and left an impact.
  45. 45. We incorporated an approach towards the content that makes is more Twitter Friendly and Informative in nature with defined #tags.
  46. 46. And conducted #tag based contests that trended over the nation expanding the reach of the cause we support.
  47. 47. NFF Quiz Contest HashTag: #PowerOFKnowledge #NFFQuiz Total Follower Increase: 116 Interactions: 732 Achievements: Apart from the follower increase the #PowerOfKnowledge Trended in India for over 16 hours. (17th August, 2013)
  48. 48. Friends With Nuclear HashTag: #TheFutureNeeds #FriendsWithNuclear Total Follower Increase:34 Interactions: 449 Achievements: Apart from the follower increase the #TheFutureNeedsand #FriendsWithNuclear Trended in India for over 13 hours. (12thSeptember, 2013).
  49. 49. NFF Slogan Contest HashTag: #MySlogan #ShoutOutNuclear Total Follower Increase: 86 Interactions: 665 Achievements: Apart from the follower increase the #MySlogan #ShoutOutNuclear we Trended in India for over 48 hours. (18th November, 2013).
  50. 50. Leading to… Followers 768 Interactions 10,067 Profiles Reached 3103
  51. 51. Next Stop>>
  52. 52. Few things deliver ideas like Audio Visuals. This channel aims to explain the various benefits and overall positive aspects of Nuclear Energy.
  53. 53. Total Videos: 32 Total Subscribers : 61 Total Views: 32300 Videos educating people about Nuclear Energy were made in English as well as Hindi. These uploads helped educate a mass audience with use of TrueView Ads to widen reach.
  54. 54. We also did E-Mailer Campaigns reaching out to approximately 3,00,000 people per month redirecting to the Website and Contest Pages
  55. 55. And used our Mascots – Budhiya and Nucleo across platforms to promote the central theme of NFF.
  56. 56. We also did Google Search Ads to attract people interested in the subject redirecting them to the website.
  57. 57. So what did we achieve?
  58. 58. Our vision of reaching out to people of all ages and eliminating their apprehensions based purely on facts, stats and analytics about Nuclear Power grows closer to realization by the day.
  59. 59. Over 4,00,000 people are reached on a monthly basis due to the combined digital effort.
  60. 60. Facilitating the youth of the country with a vast and free database on the latest advances in Nuclear Technology, which is accessible on all digital platforms.
  61. 61. To be recognized as an online portal which separates facts from the noise you hear about Nuclear Energy in the country today.
  62. 62. We realized the true power of Digital Medium to reach out to the target audience and its attribute of being innovative and informative at the same time.
  63. 63. SOME MILESTONES COVERED – SOME STONES UNTURNED. A Nuclear Future Awaits
  64. 64. THANK YOU Campaign Credits: WAT Consult 74
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