Indian Panga League- Social Media Case Study by WatConsult
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Indian Panga League- Social Media Case Study by WatConsult

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A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

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Indian Panga League- Social Media Case Study by WatConsult Indian Panga League- Social Media Case Study by WatConsult Presentation Transcript

  • Social Media
    Case Study
    consulting monitoring managing ORM marketing PR products audit
  • How It Began
    100 Hilarious vidoes
    8 IPL Teams
    Numerous Pangas Taken Online
  • What Panga!
    Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.
  • How Panga!
    Utilized a 3 pronged strategy to create YouTube buzz and generate views.
    Intelligent Tagging and Titling
    Channel Commenting
    Commenting on the official IPL channel during matches
  • What Panga!
    If Mumbai played Delhi then the subsequent video was made the featured video of the channel
    And the link was distributed across all platforms
  • Panga Contest!
    An FBML tab was created and uploaded with a banner of the contest and linked to the website
  • Pangas on the Fanpage!
    They speak for themselves…….
  • The Pangas get shared…..
  • Twitter: The Fun Begins
  • The Users Respond
  • Celebrities Respond
  • Pangas on Articles and Blogs
  • Now for some numbers…
    In the days since the campaign began Youtube has logged over 6,10,975 total views
    Around  20,893Channel Views,
    300+ subscribers and counting…..
    This is by far the fastest growing Youtube channel In India for any Brand with zero media spend
  • Facebook….
    Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views
  • Celebrities Respond
    With over 180+ @replies the cumulative outreach of the tweets number at 75K plus
    While around 120+ plus Retweetsitself number around 25,000 and counting…
  • Campaign Consultancy:
    WATConsult.com
    Contact:
    Rajiv Dingra+91-9820761167
    rajiv@watconsult.com
    Twitter.com/watconsult
    www.watconsult.com
  • The END