Indian Panga League- Social Media Case Study by WatConsult

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A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

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  • 1. Social Media
    Case Study
    consulting monitoring managing ORM marketing PR products audit
  • 2. How It Began
    100 Hilarious vidoes
    8 IPL Teams
    Numerous Pangas Taken Online
  • 3. What Panga!
    Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.
  • 4. How Panga!
    Utilized a 3 pronged strategy to create YouTube buzz and generate views.
    Intelligent Tagging and Titling
    Channel Commenting
    Commenting on the official IPL channel during matches
  • 5. What Panga!
    If Mumbai played Delhi then the subsequent video was made the featured video of the channel
    And the link was distributed across all platforms
  • 6. Panga Contest!
    An FBML tab was created and uploaded with a banner of the contest and linked to the website
  • 7. Pangas on the Fanpage!
    They speak for themselves…….
  • 8. The Pangas get shared…..
  • 9. Twitter: The Fun Begins
  • 10. The Users Respond
  • 11. Celebrities Respond
  • 12. Pangas on Articles and Blogs
  • 13. Now for some numbers…
    In the days since the campaign began Youtube has logged over 6,10,975 total views
    Around  20,893Channel Views,
    300+ subscribers and counting…..
    This is by far the fastest growing Youtube channel In India for any Brand with zero media spend
  • 14. Facebook….
    Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views
  • 15. Celebrities Respond
    With over 180+ @replies the cumulative outreach of the tweets number at 75K plus
    While around 120+ plus Retweetsitself number around 25,000 and counting…
  • 16. Campaign Consultancy:
    WATConsult.com
    Contact:
    Rajiv Dingra+91-9820761167
    rajiv@watconsult.com
    Twitter.com/watconsult
    www.watconsult.com
  • 17. The END