Indian Panga League- Social Media Case Study by WatConsult

Social Media
Case Study
consulting monitoring managing ORM marketing PR products audit

How It Began
100 Hilarious vidoes
8 IPL Teams
Numerous Pangas Taken Online

What Panga!
Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.

How Panga!
Utilized a 3 pronged strategy to create YouTube buzz and generate views.
Intelligent Tagging and Titling
Channel Commenting
Commenting on the official IPL channel during matches

What Panga!
If Mumbai played Delhi then the subsequent video was made the featured video of the channel
And the link was distributed across all platforms

Panga Contest!
An FBML tab was created and uploaded with a banner of the contest and linked to the website

Pangas on the Fanpage!
They speak for themselves…….

The Pangas get shared…..

Twitter: The Fun Begins

The Users Respond

Celebrities Respond

Pangas on Articles and Blogs

Now for some numbers…
In the days since the campaign began Youtube has logged over 6,10,975 total views
Around 20,893Channel Views,
300+ subscribers and counting…..
This is by far the fastest growing Youtube channel In India for any Brand with zero media spend

Facebook….
Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views

Celebrities Respond
With over 180+ @replies the cumulative outreach of the tweets number at 75K plus
While around 120+ plus Retweetsitself number around 25,000 and counting…

Campaign Consultancy:
WATConsult.com
Contact:
Rajiv Dingra+91-9820761167
rajiv@watconsult.com
Twitter.com/watconsult
www.watconsult.com

The END

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Indian Panga League- Social Media Case Study by WatConsult

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Indian Panga League- Social Media Case Study by WatConsult Presentation Transcript