How to use Facebook Ads - Social Media Marketing 101Presentation Transcript
What is it that helps you make those Million Fans on Facebook?
NOT the Viral Approach. Certainly NOT Always.
Its Facebook Ads!P.S. When Smartly Optimized..
Lets Show You How It Works!AtleastWhat We Know!
Facebook Ads Elements of a Facebook Ad in order of appeal to a user: Picture Title (25 characters) Body (130 characters)
So What is it that you NEED to take care of?
Actually a Lot of Things!
WAT to Do? Be grammatically correct Use a relevant picture Use an action picture or something slightly provocative Target the correct people Have a call to action Use a landing page Facebook ONLY checks one level deep. So make sure your landing page is relevant and sales/money/asking-for-info free. Be as targeted as possible.
Who can you Target?
Actually a good 25 Million people with a Lot of Targeting Options..
Targeting Options Location Keyword Connection Relationship Age Birthday Education Gender Workplace (B2B) Language
If you don’t know what keywords to use, Click Next
Targeting - Keywords Identify Keywords Google Keyword Tool This tool can take your product’s website and generate a list of keywords Google Trends Trends will show you which countries, cities and areas search your keyword(s) the most. It will also tell you which language.
What You can do with Facebook Ads? Promote a Facebook Page, Event, App, other destination on Facebook, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.
Types of Ads With the LIKE Button 2. Stamp Ads to External Links 3. Sponsored Stories
We’re JUST going to discuss: “Ads with LIKE Button”Because That’s What We LIKE.. Infact LOVE
Integration of the Like Button To be used if the purpose of the ad is to get your page LIKED. This is always the case Ad Title is not customizable, thus it being the name of the page (Actually it doesn’t really matter if your brand is big enough)
You should know some Jargons to start with though..
Metrics Reach – Number of People who saw the ad Frequency – Avg. Number of times each person saw the ad Social Reach = Reach + Friends’ names in the ad Connections – Action taken (LIKE) from the ad within 24 hours of seeing it CTR – Clicks divided by Impressions CPC – Cost per Click CPM- Cost per 1000 impressions Bid – Higher bid = more impressions Price – What your ad costs
How Facebook Advertising Works?
Here is an Example..
Create an Ad Section
Ad Copy Example- Gillette
Targeting & Reach for Gillette India
Campaign, Pricing & Scheduling
So Now you Know How to Create an Ad.. But you should also know as to What Works!
What Works in the Ad Copy Women- For Targeting Males Cricket & Football-Again for targeting Males Prizes & Merchandise- Primarily for <30 Years Bollywood- For Males & Females Discounts & Offers- Especially for Women
For More Reference http://www.insidefacebook.com/2009/07/27/10-powerful-ways-to-target-facebook-ads-that-every-performance-advertiser-should-know/ http://www.piotrkrzyzek.com/how-to-create-successful-facebook-ads/ http://www.facebook.com/FacebookAds?sk=app_7146470109 http://socialmediatoday.com/reidbenson/299550/facebooks-new-metrics-connections-frequency-and-reach
Thank You.. You can Now get in touch with Us..As we have the Official Business Account with Facebook!
But before we give you our Contact, You should take a Note of some pointers
Points to be Noted
If your objective is LIKES- Use Like Button Integrated Ads
If your objective is Awareness- Use CPM Model otherwise always use CPC Models
Never Ever do Ads without Optimization
Always make sure the Ad Copy has a “Call to Action”
The Higher the Reach, The lesser the Bid. Period.
CTR is a direct correlation of how your Ads are performing
Get in Touch with Us, If you Really Want to do Some KickassFacebook Advertising:Sahil Shahfirstname.lastname@example.org