WAT to Do?<br />Be grammatically correct<br />Use a relevant picture<br />Use an action picture or something slightly provocative<br />Target the correct people<br />Have a call to action<br />Use a landing page<br />Facebook ONLY checks one level deep. So make sure your landing page is relevant and sales/money/asking-for-info free.<br />Be as targeted as possible.<br />
If you don’t know what keywords to use, Click Next<br />
Targeting - Keywords<br />Identify Keywords<br />Google Keyword Tool<br />This tool can take your product’s website and generate a list of keywords<br />Google Trends<br />Trends will show you which countries, cities and areas search your keyword(s) the most. It will also tell you which language.<br />
What You can do with Facebook Ads?<br />Promote a Facebook Page, Event, App, other destination on Facebook, or your own website.<br />You can specify a custom message and call-to-action.<br />Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.<br />
Types of Ads<br />With the LIKE Button<br />2. Stamp Ads to External Links<br />3. Sponsored Stories <br />
We’re JUST going to discuss: “Ads with LIKE Button”Because That’s What We LIKE.. Infact LOVE<br />
Integration of the Like Button<br />To be used if the purpose of the ad is to get your page LIKED. This is always the case<br />Ad Title is not customizable, thus it being the name of the page (Actually it doesn’t really matter if your brand is big enough)<br />
You should know some Jargons to start with though..<br />
Metrics<br />Reach – Number of People who saw the ad<br />Frequency – Avg. Number of times each person saw the ad<br />Social Reach = Reach + Friends’ names in the ad<br />Connections – Action taken (LIKE) from the ad within 24 hours of seeing it<br />CTR – Clicks divided by Impressions<br />CPC – Cost per Click<br />CPM- Cost per 1000 impressions<br />Bid – Higher bid = more impressions<br />Price – What your ad costs<br />
So Now you Know How to Create an Ad.. But you should also know as to What Works!<br />
What Works in the Ad Copy<br />Women- For Targeting Males<br />Cricket & Football-Again for targeting Males<br />Prizes & Merchandise- Primarily for <30 Years<br />Bollywood- For Males & Females<br />Discounts & Offers- Especially for Women<br />
For More Reference<br />http://www.insidefacebook.com/2009/07/27/10-powerful-ways-to-target-facebook-ads-that-every-performance-advertiser-should-know/<br />http://www.piotrkrzyzek.com/how-to-create-successful-facebook-ads/<br />http://www.facebook.com/FacebookAds?sk=app_7146470109<br />http://socialmediatoday.com/reidbenson/299550/facebooks-new-metrics-connections-frequency-and-reach<br />
Thank You.. You can Now get in touch with Us..As we have the Official Business Account with Facebook!<br />
But before we give you our Contact, You should take a Note of some pointers<br />
Points to be Noted<br /><ul><li> If your objective is LIKES- Use Like Button Integrated Ads
If your objective is Awareness- Use CPM Model otherwise always use CPC Models
Always make sure the Ad Copy has a “Call to Action”
The Higher the Reach, The lesser the Bid. Period.
CTR is a direct correlation of how your Ads are performing</li></li></ul><li>Get in Touch with Us, If you Really Want to do Some KickassFacebook Advertising:Sahil Shahfirstname.lastname@example.org<br />
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