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How to Drive Movie Tune-Ins via Facebook
 

How to Drive Movie Tune-Ins via Facebook

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How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from ...

How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from gratification to get users to participate by watching the movies that they have already seen.

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    How to Drive Movie Tune-Ins via Facebook How to Drive Movie Tune-Ins via Facebook Presentation Transcript

    • How to Drive Movie Tune-ins via Facebook
    • Does Facebook Marketing really help boost movie tune-ins?
    • The Answer is…
    • And Now.. We will Show You HOW!
    • The Task at Hand…
      • To drive tune-ins for the ‘WB Action @ 11 pm’ movie line-up & ensure maximum interactions on the ‘ItsOnWB’ Facebook page
    • What Was Done?
      • WB TV Treasure Contest!
      • - Fans were asked a question from the 11 pm action movie
      • - Contest questions ensured fans tune-in to get correct answers!
      • - Contest posts specially put up at 10:30 pm! (Wednesday, Friday & Saturday)
    • But how would Contest Questions Drive Movie Tune-Ins?
    • The fans were asked questions that required them to go watch the movie, in order to get the correct answer! Even if they had seen the movies before!
    • Contest Question (Example)
      • What’s the last thing Po asks Master Shifu at the end of the movie ‘Kung Fu Panda’?
      • - Am I the Dragon Warrior?
      • - You want to get something to eat?
      • - Are you ok?
      • - When do we start training again?
    • Now to answer that, even you will have to watch the movie… What Say?
    • And We gave them this!
      • Winners received FunkyWB Computer Speakers!
      • In-depth contest questions & the Grand Prize escalted movie tune-ins…
    • We got hold of Like Gating as well
    • Landing Page (Pre- Liking)
    • Landing Page (Post- Liking)
    • Activity Conducted:
      • FBML Tabs & Display Pictures created for the WB TV Treasure Contest
      • Contest questions pertaining to the Action @ 11 pm movies were created to drive movie tune-ins & boost interactions on the ‘ItsOnWB’ page!
      • Regular contest posts, movie updates and prompt response to Fan queries on the page
      • Cross Promotion on generic hollywood movie pages reaching out to movie enthusiasts on Facebook
    • Results!
    • Direct Tune-ins (Examples)
    • Facebook Impressions
      • 5,87, 815 Impressions on the ‘ItsOnWB’ fan page!
      • Tremendous boost to movie tune-ins & page interactions …
    • Fans on ItsOnWB
      • - 25,886 fans added to ‘ItsOnWB’!
      • - Boosting the no. of fans from 41,492 to 67,786
    • Interactions on ItsOnWB
      • - Interaction levels were on an all time high on ‘ItsOnWB’ (Likes + Comments)
      • - Total Participants: 1,706
      • - Unique Participants: 1,197
    • Interactions on ItsOnWB
      • Before the Contest!
      • After the Contest!
    • Objectives Reached
      • The main objective of Tune – Ins was achieved with 1200 people participating in the contest
      • The cumulative impact of movie watchers with an assumed family size of 4 sums up to 5,000 people via Facebook for all 12 movies
      • Buzz and Interactions with the competition were also on a all time high
      • More conversion of users to fans also was the case in point
      • Highlights
    • New Likes & Active Users Increase in the Likes on Facebook Page, that reached more than 67,000 when the campaign concluded
    • Active Users Breakdown Daily Active users on an all time high. 91% active users was recorded for the month
    • Activity: Page Views
    • Interactions Increase in Post Impressions as well as Feedback
    • Interactions Surprisingly “Mentions” was the top activity but Wall Posts were consistent
    • Number Crunching
      • 25,886 new fans added to the ‘ItsOnWB’ fan page - the page has seen a tremendous amount of activity this week
      • Fans on on the page post Campaign: 67,786
      • 91% Active Users on Facebook Fan Page during the Campaign Period
      • The WB TV Treasure Contest has received the highest participation so far compared to other campaigns on WB
      • The Contest, FBML Tabs, Display Picture and Facebook Ads have been a great way to engage fans & redirect them to tune in to the ‘ACTION AT 11’ on WB
    • Conclusion
      • A Simple Contest Idea
      • +
      • A Grand Prize
      • Makes the task of driving movie tune-ins via Facebook a piece of cake!
    • For More Information, Contact Us! Sahil Shah +91-9819261250 [email_address] www.watconsult.com