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How to Drive Movie Tune-Ins via Facebook
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How to Drive Movie Tune-Ins via Facebook

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How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from …

How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from gratification to get users to participate by watching the movies that they have already seen.


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Transcript

  • 1. How to Drive Movie Tune-ins via Facebook
  • 2. Does Facebook Marketing really help boost movie tune-ins?
  • 3. The Answer is…
  • 4. And Now.. We will Show You HOW!
  • 5. The Task at Hand…
    • To drive tune-ins for the ‘WB Action @ 11 pm’ movie line-up & ensure maximum interactions on the ‘ItsOnWB’ Facebook page
  • 6. What Was Done?
    • WB TV Treasure Contest!
    • - Fans were asked a question from the 11 pm action movie
    • - Contest questions ensured fans tune-in to get correct answers!
    • - Contest posts specially put up at 10:30 pm! (Wednesday, Friday & Saturday)
  • 7. But how would Contest Questions Drive Movie Tune-Ins?
  • 8. The fans were asked questions that required them to go watch the movie, in order to get the correct answer! Even if they had seen the movies before!
  • 9. Contest Question (Example)
    • What’s the last thing Po asks Master Shifu at the end of the movie ‘Kung Fu Panda’?
    • - Am I the Dragon Warrior?
    • - You want to get something to eat?
    • - Are you ok?
    • - When do we start training again?
  • 10. Now to answer that, even you will have to watch the movie… What Say?
  • 11. And We gave them this!
    • Winners received FunkyWB Computer Speakers!
    • In-depth contest questions & the Grand Prize escalted movie tune-ins…
  • 12. We got hold of Like Gating as well
  • 13. Landing Page (Pre- Liking)
  • 14. Landing Page (Post- Liking)
  • 15. Activity Conducted:
    • FBML Tabs & Display Pictures created for the WB TV Treasure Contest
    • Contest questions pertaining to the Action @ 11 pm movies were created to drive movie tune-ins & boost interactions on the ‘ItsOnWB’ page!
    • Regular contest posts, movie updates and prompt response to Fan queries on the page
    • Cross Promotion on generic hollywood movie pages reaching out to movie enthusiasts on Facebook
  • 16. Results!
  • 17. Direct Tune-ins (Examples)
  • 18. Facebook Impressions
    • 5,87, 815 Impressions on the ‘ItsOnWB’ fan page!
    • Tremendous boost to movie tune-ins & page interactions …
  • 19. Fans on ItsOnWB
    • - 25,886 fans added to ‘ItsOnWB’!
    • - Boosting the no. of fans from 41,492 to 67,786
  • 20. Interactions on ItsOnWB
    • - Interaction levels were on an all time high on ‘ItsOnWB’ (Likes + Comments)
    • - Total Participants: 1,706
    • - Unique Participants: 1,197
  • 21. Interactions on ItsOnWB
    • Before the Contest!
    • After the Contest!
  • 22. Objectives Reached
    • The main objective of Tune – Ins was achieved with 1200 people participating in the contest
    • The cumulative impact of movie watchers with an assumed family size of 4 sums up to 5,000 people via Facebook for all 12 movies
    • Buzz and Interactions with the competition were also on a all time high
    • More conversion of users to fans also was the case in point
  • 23.
    • Highlights
  • 24. New Likes & Active Users Increase in the Likes on Facebook Page, that reached more than 67,000 when the campaign concluded
  • 25. Active Users Breakdown Daily Active users on an all time high. 91% active users was recorded for the month
  • 26. Activity: Page Views
  • 27. Interactions Increase in Post Impressions as well as Feedback
  • 28. Interactions Surprisingly “Mentions” was the top activity but Wall Posts were consistent
  • 29. Number Crunching
    • 25,886 new fans added to the ‘ItsOnWB’ fan page - the page has seen a tremendous amount of activity this week
    • Fans on on the page post Campaign: 67,786
    • 91% Active Users on Facebook Fan Page during the Campaign Period
    • The WB TV Treasure Contest has received the highest participation so far compared to other campaigns on WB
    • The Contest, FBML Tabs, Display Picture and Facebook Ads have been a great way to engage fans & redirect them to tune in to the ‘ACTION AT 11’ on WB
  • 30. Conclusion
    • A Simple Contest Idea
    • +
    • A Grand Prize
    • Makes the task of driving movie tune-ins via Facebook a piece of cake!
  • 31. For More Information, Contact Us! Sahil Shah +91-9819261250 [email_address] www.watconsult.com