How Tim Hortons Leveraged Footfall        via Social Media
Background on the U.A.E. MarketMarketing in U.A.E. the hub of Traditional Media   Television   Print    Radio     Outdoor
Where all of the Above is Great!But how do we know the exact  reach for the Consumers?
Total number of People on    Facebook in U.A.E.            31,16,900
Now for some Background on         Tim Hortons   A Canadian Café Brand & Religion       Never seen in U.A.E. before Lookin...
What Tim Hortons did before      getting online… Traditional Banner Advertising across          Dubai & Abu Dhabi
Did anyone mention, Competition? Before entering the market Tim Hortons had Big names                   to compete with… S...
The Objective1   Increase Fans on the Facebook Page      Build a Huge Fan Base on Twitter                                 ...
That’s where we   Step in…
What We Did?Created aSimple yet effectiveApplication to engage and drive  users from Facebook to the Café to           inc...
Like Us & get a      Application                     Free Coffee!Duration               20 Days      Current         Fairl...
Application: Like Us & get a Free            Coffee!                       In 3 Simple Steps1. An Application that allows ...
Application: Like Us & get a Free Coffee!                               A Ticker was                          provided on ...
Application: Like Us & get a Free Coffee!                           Post Liking, the Fan                            had to...
Application: Like Us & get a Free Coffee!                           A personalized coupon                           was ge...
Buzz Generated on  Facebook via  Status Updates
Fans Can’t stop thanking Tim Hortons          for the Coffee…
Fans Can’t stop thanking Tim Hortons         for the Coffee…
What weAchieved!
Facebook Fans on 16th March – 1000+  The App went Live on 16th MarchMore than 50% Coupons Downloaded  8000+ Fans in a span...
People Talking about This
Viral Reach Shoots Up!
Fan Increase                 Total Fans on Facebook10000                                            8841 9000 8000 7000   ...
Twitter Growth           Strategy UsedThe next 200th, 300th , 400th followergets a Free Coffee from Tim Hortons!So Follow ...
Twitter GrowthThe Follower base began with         around 90+ After applying our Strategy
Twitter Growth16th March saw 200 Followers23rd March saw 300 Followers28th March saw 400 Followers
Twitter GrowthHence in almost a months time we grew               by 345 %With a Per Week growth of 100 Followers
Followers on Twitter450                                   390400350                          312300                 267250...
Mentions from Users60                          56       565040                 3230      282010 0      Week 1   Week 2   W...
Total Interactions on Twitter 160 140                      136                                   121 120 100 80           ...
Total Reach on Twitter70000                          58960    5755060000500004000030000            25930        1905020000...
Learnings Social Media Can Drive Awareness + Footfalls Incentivizing consumers for participation alwaysworks  Social Media...
Thank You!
How Tim Hortons entered the UAE Market via Facebook & Twitter
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How Tim Hortons entered the UAE Market via Facebook & Twitter

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This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.

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How Tim Hortons entered the UAE Market via Facebook & Twitter

  1. 1. How Tim Hortons Leveraged Footfall via Social Media
  2. 2. Background on the U.A.E. MarketMarketing in U.A.E. the hub of Traditional Media Television Print Radio Outdoor
  3. 3. Where all of the Above is Great!But how do we know the exact reach for the Consumers?
  4. 4. Total number of People on Facebook in U.A.E. 31,16,900
  5. 5. Now for some Background on Tim Hortons A Canadian Café Brand & Religion Never seen in U.A.E. before Looking to Launch in the Huge Market of U.A.E
  6. 6. What Tim Hortons did before getting online… Traditional Banner Advertising across Dubai & Abu Dhabi
  7. 7. Did anyone mention, Competition? Before entering the market Tim Hortons had Big names to compete with… Starbucks Krispy Kreme Donuts Dunkin Donuts Costa Coffee Caribou Coffee
  8. 8. The Objective1 Increase Fans on the Facebook Page Build a Huge Fan Base on Twitter 2 Increase Footfall at the Store 3
  9. 9. That’s where we Step in…
  10. 10. What We Did?Created aSimple yet effectiveApplication to engage and drive users from Facebook to the Café to increase FootFall!
  11. 11. Like Us & get a Application Free Coffee!Duration 20 Days Current Fairly Low Foot Fall
  12. 12. Application: Like Us & get a Free Coffee! In 3 Simple Steps1. An Application that allows the user to Land on the page2. ‘Like’ the Page and,3. Download his Free Coupon which has a unique Serial Code
  13. 13. Application: Like Us & get a Free Coffee! A Ticker was provided on the Pre- Like Page for users to get encouraged to Click the Like Button! 20,000+ Tab Views!
  14. 14. Application: Like Us & get a Free Coffee! Post Liking, the Fan had to Click on the Button to Download their Free Coffee Coupon
  15. 15. Application: Like Us & get a Free Coffee! A personalized coupon was generated which contained 3 important elements: • Fans Correct Name • The Expiry Date • A Unique Coupon Code TO AVOID misuse
  16. 16. Buzz Generated on Facebook via Status Updates
  17. 17. Fans Can’t stop thanking Tim Hortons for the Coffee…
  18. 18. Fans Can’t stop thanking Tim Hortons for the Coffee…
  19. 19. What weAchieved!
  20. 20. Facebook Fans on 16th March – 1000+ The App went Live on 16th MarchMore than 50% Coupons Downloaded 8000+ Fans in a span of 20 days!
  21. 21. People Talking about This
  22. 22. Viral Reach Shoots Up!
  23. 23. Fan Increase Total Fans on Facebook10000 8841 9000 8000 7000 5782 6000 5000 4000 2956 3000 2000 1506 1000 0 Week 1 Week 2 Week 3 Week 4
  24. 24. Twitter Growth Strategy UsedThe next 200th, 300th , 400th followergets a Free Coffee from Tim Hortons!So Follow us and be the Lucky One!
  25. 25. Twitter GrowthThe Follower base began with around 90+ After applying our Strategy
  26. 26. Twitter Growth16th March saw 200 Followers23rd March saw 300 Followers28th March saw 400 Followers
  27. 27. Twitter GrowthHence in almost a months time we grew by 345 %With a Per Week growth of 100 Followers
  28. 28. Followers on Twitter450 390400350 312300 267250200 15015010050 0 Week 1 Week 2 Week 3 Week 4
  29. 29. Mentions from Users60 56 565040 3230 282010 0 Week 1 Week 2 Week 3 Week 4
  30. 30. Total Interactions on Twitter 160 140 136 121 120 100 80 61 60 51 40 20 0 Week 1 Week 2 Week 3 Week 4
  31. 31. Total Reach on Twitter70000 58960 5755060000500004000030000 25930 190502000010000 0 Week 1 Week 2 Week 3 Week 4
  32. 32. Learnings Social Media Can Drive Awareness + Footfalls Incentivizing consumers for participation alwaysworks Social Media can be leveraged to induce trialsfor a new brand
  33. 33. Thank You!

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