How Olay India Used Twitter & Facebook for Sampling Activity
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Story so far…Olay India on Twitter: Dull and dryOur Objective: To increase the number of Followersand spice up the Page with fun and interactivetweets
we did! The Big Idea Olay India gives away Free samples of Olay Total Effects and Olay Natural White on their Official Reward me WebsiteWe pushed the thought of Free Samples on Twitter as an experiment in order to increase our Followers The Main MessageFollow us and get a Free Olay Sample this New Year!
we did!• We started of with a simple status update on Facebook, asking people, ‘Who wants a Free Sample of Olay products?’• And after exact half an hour when the users were getting impatient, we left the link to the Official Twitter Page
we did!• Another official status update on the Facebook Fan page, with the Link to the Twitter Page @OlayIndia• Once people started following us, we gave them the link through Direct Messages
we did! Lets talk numbers! Before AfterTwitter followers before Twitter followers after strategystrategy 816 1780+Number of average @Mentions Number of average @Mentionsbefore strategy – 6-9 after strategy – 50 – 55Total Twitter outreach – Total Twitter outreach –1,555,750 2,291,500