How Olay India Used Twitter & Facebook for Sampling Activity

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This case study is a great example of how a cosmetic brand leveraged Twitter as a platform to increase the its sampling as well as followers and fans.

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How Olay India Used Twitter & Facebook for Sampling Activity

  1. 1. Social Media Case Studyconsulting monitoring managing ORM marketing PR products audit
  2. 2. Story so far…Olay India on Twitter: Dull and dryOur Objective: To increase the number of Followersand spice up the Page with fun and interactivetweets
  3. 3. we did! The Big Idea Olay India gives away Free samples of Olay Total Effects and Olay Natural White on their Official Reward me WebsiteWe pushed the thought of Free Samples on Twitter as an experiment in order to increase our Followers The Main MessageFollow us and get a Free Olay Sample this New Year!
  4. 4. we did!• We started of with a simple status update on Facebook, asking people, ‘Who wants a Free Sample of Olay products?’• And after exact half an hour when the users were getting impatient, we left the link to the Official Twitter Page
  5. 5. we did!• Another official status update on the Facebook Fan page, with the Link to the Twitter Page @OlayIndia• Once people started following us, we gave them the link through Direct Messages
  6. 6. we did!Created Buzz on Twitter
  7. 7. we did!The Users Respond
  8. 8. we did!Twitter Influencers get involved
  9. 9. we did!Twitter Influencers get involved
  10. 10. we did! Lets talk numbers! Before AfterTwitter followers before Twitter followers after strategystrategy 816 1780+Number of average @Mentions Number of average @Mentionsbefore strategy – 6-9 after strategy – 50 – 55Total Twitter outreach – Total Twitter outreach –1,555,750 2,291,500
  11. 11. Contact usCampaign Consultancy:WATConsult.comContact:Rajiv Dingra +91-9820761167rajiv@watconsult.comTwitter.com/watconsultwww.watconsult.com
  12. 12. The END

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