Groundwell: Winning in a World Transformed by Social Technologies
by watchingtheweb, Social geek at Watchingtheweb on May 21, 2008
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A groundswell is rising among your customers. Are you ready?...
A groundswell is rising among your customers. Are you ready?
groundswellRight now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.
You can see it as an opportunity.
In Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting to your own advantage...
To know more click here: http://www.forrester.com/Groundswell/index.html
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