ZEN & DAO
Best Practice for internet product design
Wang Sheng
Email: washng@gmail.com
Blog: www.shellwang.com

What’s product design
• Product design is a process to find the DAO to solve
the problem.
• who ？
• what to do?
• how to do it?
• what’s his/her feeling?

What’s ZEN?
ZEN
Constraint for application
• in which condition?
• what we can achieve?
•

Phase I: Product Analysis
• Before we start
• Business Analysis
• User Research
• Gather Requirement
• Qualitative&Quantity analysis
• Comparison analysis
• Other factors
• Information Architecture
• Website positioning
• Decision

User Research
• What’s UR?
To find out user aim and action:
• who
• what
• how
• why(discussion)

Product Requirement
• Gather Requirement
• Market requirement description(Outline)
• Product requirement description(Specification)

Phase II. Prototype Design
• Concept model
• Function splitting
• Business flow chart
• page flow
• user flow
• data flow

• Prototype
• Holistic perspective

• Architecture
• Navigation

Phase III. Interaction Design
• Scenario Design
• Story board
• User case
• User story

• Scenario Analysis
• Disassemble to smaller
• Context continuous
• All user actions included
• Most frequently user acted.

Phase IV. Detailed Design
• Specifications
• Function specification documents
• Feature list
• Product backlog
• Use case documents
• Design specification
• Logic specification

• Usability
• Usability test
• Comparison test
• Contact with users

Best practice
• Gather Requirement
• User research
• MRD/PRD
• Business Flow
• page flow
• user flow
• User story
• scenario analysis
• logic specification