ZEN & DAO
Best Practice for internet product design

              Wang Sheng
       Email: washng@gmail.com
       Blog: ...
What’s product design

• Product design is a process to find the DAO to solve
 the problem.

  • who ?

  • what to do?

 ...
What’s ZEN?
                             ZEN
Constraint for application
• in which condition?
• what we can achieve?
•
Phase I: Product Analysis
• Before we start
  • Business Analysis
  • User Research
• Gather Requirement
  • Qualitative&Q...
User Research

• What’s UR?
 To find out user aim and action:

  • who
  • what
  • how
  • why(discussion)
Product Requirement


• Gather Requirement


• Market requirement description(Outline)
• Product requirement description(S...
Phase II. Prototype Design

• Concept model
• Function splitting
• Business flow chart
  • page flow
  • user flow
  • dat...
• Prototype
  • Holistic perspective
• Architecture
• Navigation
Phase III. Interaction Design


• Scenario Design
  • Story board
  • User case
  • User story
• Scenario Analysis
  • Disassemble to smaller
  • Context continuous
  • All user actions included
  • Most frequently us...
Phase IV. Detailed Design
• Specifications
  • Function specification documents
     • Feature list
     • Product backlog...
• Usability
  • Usability test
  • Comparison test
  • Contact with users
Best practice

• Gather Requirement
    • User research
    • MRD/PRD
•   Business Flow
    • page flow
    • user flow
• ...
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Best practice for product design

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describe a new method to interpret the Zen and Dao of internet product design.

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Best practice for product design

  1. 1. ZEN & DAO Best Practice for internet product design Wang Sheng Email: washng@gmail.com Blog: www.shellwang.com
  2. 2. What’s product design • Product design is a process to find the DAO to solve the problem. • who ? • what to do? • how to do it? • what’s his/her feeling?
  3. 3. What’s ZEN? ZEN Constraint for application • in which condition? • what we can achieve? •
  4. 4. Phase I: Product Analysis • Before we start • Business Analysis • User Research • Gather Requirement • Qualitative&Quantity analysis • Comparison analysis • Other factors • Information Architecture • Website positioning • Decision
  5. 5. User Research • What’s UR? To find out user aim and action: • who • what • how • why(discussion)
  6. 6. Product Requirement • Gather Requirement • Market requirement description(Outline) • Product requirement description(Specification)
  7. 7. Phase II. Prototype Design • Concept model • Function splitting • Business flow chart • page flow • user flow • data flow
  8. 8. • Prototype • Holistic perspective
  9. 9. • Architecture • Navigation
  10. 10. Phase III. Interaction Design • Scenario Design • Story board • User case • User story
  11. 11. • Scenario Analysis • Disassemble to smaller • Context continuous • All user actions included • Most frequently user acted.
  12. 12. Phase IV. Detailed Design • Specifications • Function specification documents • Feature list • Product backlog • Use case documents • Design specification • Logic specification
  13. 13. • Usability • Usability test • Comparison test • Contact with users
  14. 14. Best practice • Gather Requirement • User research • MRD/PRD • Business Flow • page flow • user flow • User story • scenario analysis • logic specification
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