WASH United Striking Wash CommunicationsPresentation Transcript
Welcome to WASH United!
New tactics for WASH
Fun and fresh games and materials
Club membership creates commitment
Football Stars as inspiring role models
Only positive messaging – “to become a champion in sport and in life”
How does WASH United work?
WASH United's three approaches:
WASH in schools and youth football teams : Innovative football-based games, educational materials and star posters
Raising awareness for WASH among the general public : Football-based poster campaigns, public screening events, radio and TV broadcasting, reports in print media and the internet
Advocacy for the right to water and sanitation : Engaging political decision makers
WASH United's goals
WASH United :
tackles taboos and create demand for sanitation;
promotes hand-washing with soap (ash, sand or mud);
advocate for safe drinking water and sanitation as a human right.
Why WASH United?
WASH United is the brainwave of football-crazy human rights lawyer Thorsten Kiefer, who recognised the opportunity of the 2010 World Cup in South Africa to promote WASH and the right to water and sanitation.
First seed funding from SIDA, Brot für die Welt, also secured funding from BMZ, German Foreign Office, Norwegian Foreign Office due to excitement, enthusiasm and first successful photo shoot with Stephen Appiah.
Employed communications agency Südfeuer to design the look, take the photos.
Bringing WASH to new playing fields
Patricia Show – reaching 10 million viewers in 48 countries in Africa
90 Minutes – the Ghanaian national football paper carried an Op-Ed from Appiah
Communicating the Club concept: salute, logo, membership cards, etc
Using the link to sport to communicate WASH messages Educational materials for WASH in schools:
Star posters: role models for WASH HWWS: Ghana captain Stephen Appiah Kenyan boy proudly displaying his Didier Drogba poster
WASH United successes
WASH United is reaching thousands of children and adolescents in Sub-Saharan Africa with positive WASH messaging.
WASH United is signing up high-profile Champions for WASH across the planet.
WASH United helps to build political will: more than 50 international leaders and ministers responsible for WASH have become Champions for WASH United.
WASH United has succeeded in bringing WASH messaging into completely new contexts, including football magazines, football stadiums, sport clubs.