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Summary Questionnaire Results
 

Summary Questionnaire Results

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    Summary Questionnaire Results Summary Questionnaire Results Document Transcript

    • Summary questionnaire resultsI distributed 10 questionnaires to a sample of my target audience(10 females aged 15-25 who are interested in R&B/hip-hop music)General pointsQuestions and instructions are written in blackAnswers are written in redA summary of the answers are written in red italicsQ1. Are you a female aged 15-25 and interested in hip-hop/R&Bmusic? Circle (Yes/No) A: all respondents answered yesQ2. What hip-hop/R&B music/artists/bands are you currentlyinterested in/do you currently listen to? The main artists that were given are • Rihanna (90%) • Beyonce (50%) • Drake (30%) • Jay-Z (20%)Q3. What attracts you to R&B/hip-hop music? (Please tick theanswers that apply) • The lyrics of the songs • The artists/bands • The instruments used/beat or background tune • The image of the R&B/hip-hop genre • Other (Please specify) 70% said the artists/bands 40% said the lyrics of the song 40% said the image of the R&B/hip-hop genre 20% said the instruments used/beat or background tuneQ4. How much would you be willing to pay for an R&B/hip-hopmusic magazine? (Please tick the answer that applies) • Nothing • Less than £1 • £1-£2 • £2-£3 • Over £4 40% said £2-£3 40% said £1-£2 10% said £3-£4 10% said nothingQ5. Do you currently buy/read music magazines?
    • • Yes-if yes, answer question six • No- if no answer question seven 80% said no 20% said yesQ6. Specify which music magazine(s) you buy/read? Out of the 20% who said yes 20% said NME 10% said Kerrang 10% said Billboard What do you like about this/these magazines? The reasons given by the 20% of people who said yes were • NME- contains a variety of music -I like the style of music they talk about • Kerrang -I like the style of music they talk about • Billboard -I find the magazine interestingQ7. Why don’t you buy/read music magazines? (Tick the answersthat apply) • I don’t really know much about them • They don’t interest me • They don’t seem to be aimed at people like me • They’re too expensive • I don’t read/buy any magazines in general • I don’t have the time • If other, please specify The reasons given by the 80% of people who said no were 40% said I don’t have the time 20% said they are too expensive 20% they don’t interest me 20% said I don’t read/buy magazines in general 10% said they don’t seem to be aimed at people like meQ8. What would encourage you to buy a music magazine? (Tick theanswers that apply) • Free gifts • Competitions (win CDs/tickets etc) • Exclusive news and interviews • Dates of upcoming gigs/concerts • Cheap price • If other, please specify 60% said exclusive news and interviews 50% said free gifts
    • 50% said cheap price 40% said dates of upcoming gigs/concerts 20% said competitions (win CD’s/tickets etc)Q9. Which of the following magazine covers do you find most eyecatching/appealing (please tick the one that applies)A B C DPlease give reasons why? 40% said Cover A 30% said Cover D 20% said Cover B 10% said Cover C The reasons given for likely certain covers the most from the respondents were that... They like they like/are interested in the artist on the cover (70%) They like the way the artist is presented (10%) They like the colours that have been used (20%) It looks the nicest (10%)Q10. What would you like to see on the cover of a music magazine?Which of the following images would you like to see on the frontcover? For each one could you tell me how strongly you agree?(5 is the top score/would like to see a lot) and (0 is the bottomscore/would not like to see at all) Preferred images/ 0 1 2 3 4 5 photo graphs for cover of magazine
    • a) Several imagesb) One main image of key artist/bandc) Musical instruments/propsd) Bright colourse) Darker coloursf) cover lines to tell you what’s in the magazineIf Other, Please specify exactly what you would like to see on thefront cover of the magazine that would attract you to it?…………………………………………………………………………………………………………………………………………………………………………………… For a) several images - 30% ticked 1 -30% ticked 5 -20% ticked 2 -10% ticked 0 -10 ticked 3 b) One main image of key artist/band - 30% ticked 4 -20% ticked 2 -40% ticked 5 -10% ticked 3 c) Musical instruments/props -50% ticked 1 -30% ticked 2 -10% ticked 3 -10% ticked 0 d) Bright colours -40% ticked 4 -30% ticked 5 -20% ticked 3 -10% ticked 2 e) Darker colours -30% ticked 3 -30% ticked 2 30% ticked 1 -10% ticked 0 f) Cover lines to tell you what’s in the magazine -50% ticked 4 -20% ticked 3 -20% ticked 2 -10% ticked 5
    • Q11. What contents would you like to see in this hip-hop/R&Bmagazine?To what extent do you agree/disagree that these things would be agood content for the magazine? (3 is strongly agree and 0 isstrongly disagree)Examples of 0 1 2 3appropriatecontentGig/concertguidesGeneralinformationabout themusic sceneInformationon particularbands/artistsInterviewswithbands/artistsGossip ,latest news,fashionQuizzes, fun,games If other, please specify…………………………………………………………………………………………………………………………………………………………………………………… For gigs/concert guides -50% ticked 3 -30% ticked 2 -20% ticked 1 General information about the music scene -70% ticked 2 -20% ticked 3 -10% ticked 1 Information on particular bands/artists -70% ticked 3 -30% ticked 2 Interviews with bands/artists -90% ticked 3
    • -10% ticked 2 Gossip, latest news, fashion -60% ticked 3 -40% ticked 2 Quizzes, fun, games -40% ticked 2 -30% ticked 1 -20% ticked 3 -10% ticked 012. What would you like to see in a double page spread article thatwould feature in this magazine?Which of the following things would you like to see in this musicmagazine? (4 is would like a lot, 0 is would not like at all) 0 1 2 3 4Interview with anR&B/hip-hopartist/band abouton their musicsceneGeneral articleabout hip-hop/R&B genreInformation onmusicalinstruments/propsused in thesegenres of musicImages ofbands/artistsrelated to thesegenres of musicBrighter coloursDarker coloursIf other, please specify exactly what you would like to see on adouble page spread article of this magazine?…………………………………………………………………………………………………………………………………………………………………………………….For interview with an R&B/hip-hop artist/band on their music scene -60% ticked 4 -20% ticked 3 -20% ticked 2 General article about hip-hop/R&B genre -40% ticked 3 -40% ticked 2
    • -20% ticked 4 Information on musical instruments/props used in these genres of music -30% ticked 0 -30% ticked 2 -20% ticked 1 -20% ticked 3 Images of bands/artists related to these genres of music -40% ticked 3 -30% ticked 4 -20% ticked 2 -10% ticked 1 Brighter colours -50% ticked 3 -30% ticked 4 -20% ticked 2 Darker colours -60% ticked 2 -20% ticked 0 -10% ticked 1 -10% ticked 3Overall summary of my resultsOn the basis of my results I have found that my target audiencewould like 1. A magazine cover similar to Billboard- Lily Allen edition 2. The bands I need to refer to on the cover should be • Rihanna • Beyonce • Drake • Jay-Z 3. My audience would like the style of the magazine to be • Colourful , with more bright colours than dark colours
    • • To contain one main image in preference to several images • To have a lot going on4. Images preferred: • Mainly images of the bands/stars and more brightly coloured images than darker coloured images. They are so interested in images of musical instruments and props5. Cost of magazine:Audience would pay between “£1-£3”6. The thing that most attract my audience to the hip-hop/R&B music is • The artists and bands7. The main reason why my audience don’t read/buy music magazines is • Because they don’t have the time8. The main thing that would encourage my target audience to buy a music magazine is • exclusive news and interviews9. The main things my target audience want in the contents of my magazine are... • Interviews with bands and artists • Information on particular bands/artists • Gigs/concert guides10. The things that my target audience would like to see most onmy double page spread are... • Interviews with an R&B/hip-hop band/artist • General article about R&B/hip-hop genre • Images of bands/artists related with these genres of music11. The things that my target audience would like to see most onmy front cover are... • One main image of key artist/band • Bright colours • Cover lines12. The main reason for my target audience liking other musicmagazines is • Because they like the style of music they talk about