a long tail approach to yammer<br />
yammer has a long tail when the network is compared to total posts<br />
yammer<br />Extreme contributors<br />long tail  is defined by network size<br />
the real strength of yammer is hidden in the long tail<br />
influencers & subject matter experts are scatteredin your network<br />
influencers & subject experts =  time poor<br />
how do we streamline yammer for the time poor?<br />
brands are listening in social so why don’t you listen & respond <br />
1)  Find an employee already active on the network (spotter) & define your  passion topics<br />
passion topic example checklist:<br />  C level employee posts<br />All posts for my region<br />  Questions from my regio...
2)  Spotter will bookmark posts & they are reviewed monthly by the       influencer andresponses are batch replied<br />
3)  Influencer is now more active on the network or can use the information to feed into their management objectives <br />
….but remember to not try to control the voices on yammer as social is a different animal to a corporate communications st...
Justin Polites<br />http://twitter.com/warringa<br />
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a long tail approach to yammer

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Defines the long tail of yammer and how time poor individuals can use listening to streamline their time spent on the platform.

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a long tail approach to yammer

  1. 1. a long tail approach to yammer<br />
  2. 2. yammer has a long tail when the network is compared to total posts<br />
  3. 3. yammer<br />Extreme contributors<br />long tail is defined by network size<br />
  4. 4. the real strength of yammer is hidden in the long tail<br />
  5. 5. influencers & subject matter experts are scatteredin your network<br />
  6. 6. influencers & subject experts = time poor<br />
  7. 7. how do we streamline yammer for the time poor?<br />
  8. 8. brands are listening in social so why don’t you listen & respond <br />
  9. 9. 1) Find an employee already active on the network (spotter) & define your passion topics<br />
  10. 10. passion topic example checklist:<br /> C level employee posts<br />All posts for my region<br /> Questions from my region<br />Special subject a<br />Special subject b<br />Business challenges<br />
  11. 11. 2) Spotter will bookmark posts & they are reviewed monthly by the influencer andresponses are batch replied<br />
  12. 12. 3) Influencer is now more active on the network or can use the information to feed into their management objectives <br />
  13. 13. ….but remember to not try to control the voices on yammer as social is a different animal to a corporate communications strategy<br />
  14. 14. Justin Polites<br />http://twitter.com/warringa<br />
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