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Lift9 - Wine And Social Media
 

Lift9 - Wine And Social Media

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An analysis of the impact of social media on the wine industry.

An analysis of the impact of social media on the wine industry.

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  • Interesting view and great work. We at Vine Vera skin care love the benefits of red wine.
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  • loved your presentation and analysis! What are the sources of data?
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  • Very interesting. I think in future we´ll need something like this in Rioja, Spain
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  • Hi! I found very interesting your presentation. Thank you for sharing it.
    I would like to know if you have some similar material about wines in Latin America.
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  • Also mention Murphy Goode wine blogger contest and Rick Bakas
  • Get Engaged: Share interesting and relevant topics. Write a blog post in response to someone else. Leave a comment on a blog. Other influential blogs: http://tv.winelibrary.com (Gary Vaynerchuk)http://drvino.com/http://www.steveheimoff.comReach out to influential bloggers by sending them samples, pr news and engage on posts. Wineries can strengthen their brand awareness by having these people blog about their products. Wineries can also collect direct feedback to recognize trends. Social media research can also assist with monitoring your competitors.
  • Sonoma and Napa Valley lead.Barefoot Wine & Bubbly – most fans on facebook (20,144)Facebook – communication channel for:Customers (fans): sharing favorite wines, questions on locations, tasting events and etc.Winery: information on upcoming events, virtual tasting, wine contests, PR articles and answers to distribution locations, etc.Excel on Facebook by:Participating more with fans’ posts/discussionsOffering informative Wine reviewsOffering exclusive discountsSetup rewards for:Wine reviews contestVoting for favorite winesGenerate more discussions:Share wine pairing info: food, sauces, snacks and etc.Engage with feedback on distribution locationsIdentify hot topics/trends; post questionsPost wine recipes/cocktailsMention any green methods of making winesPhotos/Videos should be used more for:Virtual tasting eventsWine clubs’ activities (charity, etc.)Wine-making processes
  • Lots of questions about where to buy their wines!!
  • Duplin Winery has 7,328 fans.They engage on wall by posting:Event invitationsNew winesThank you’s to fans Distribution infoPR articles
  • *stats pulled from wefollow.com on 1/11/10
  • Talking points ideas: http://www.winetastingsandiego.com/2009/07/whats-a-virtual-wine-tasting/Virtual Wine Tasting: “an event that unites a geographically dispersed community (scattered all over the country/globe) of wine lovers to taste wine & share/post/twitter their individual thoughts on website/blog/forum.”
  • Influential website for wineries to promote their online wine tasting events
  • Youtube is an effective channel to show wineries’ personality. This is especially important for those wineries that offer tour packages.
  • “Pairing food with wines” videos are a good way to increase # of viewsWineries should create theirown youtubechannel to market new products and events. Also, monitor comments to gain direct feedback. Engage to increase positive sentiment.
  • Date range: 12/1/09 – 12/31/09
  • Social media wine community is very active.
  • Females are mentioning more cooking related topics with wine than men.

Lift9 - Wine And Social Media Lift9 - Wine And Social Media Presentation Transcript