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Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
Lift9 Analysis Of Nordstrom Twilight Campaign
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Lift9 Analysis Of Nordstrom Twilight Campaign

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Social Media Monitoring Analysis of Nordstrom Twilight campaign by Lift9.com

Social Media Monitoring Analysis of Nordstrom Twilight campaign by Lift9.com

Published in: Business, Technology, Design
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  • Great work guys! I love seeing our data in actionable reports. It really showcases what is possible with our data and a team who knows what they are doing.
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  • Great report! I love the clear metrics and go'do's/action items
    Human touch scrub on SM2 reports removes the noise and helps the owner focus on clear goals. thanks for sharing, Warren
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  • 1. Social Media report for: Prepared by:
  • 2. Introduction  Social Media volumes  Which platforms  Synchronized with company activities  Social media strategies
  • 3. Media Reviewed Blogs Twitter Forums Video Mainstream Social Wikis News Networks
  • 4. Overview: Posts by Daily Volume • Date range: October, 2009 ALL Results Daily Volume • Total result: 2,285 • Spike day: October 1, 2009 • Most mentions on Twitter: --Nordstrom sweepstake with New Moon screening premiere • Main Topics: BP. Fashion line Twilight Fashion/ sweepstakes • Using Video/ Photo sharing occasionally
  • 5. Overview: Demographics Most popular posts include tweets about Nordstrom Top 3 states: giving away free tickets to the New Moon movie premiere and New Moon fashion collection California – 183 http://twitter.com/rdavis62/statuses/4704217032 New York – 133 Nordstrom Twilight Premiere Sweepstakes — New Moon Movie: Washington – 52 Nordstrom are hosting an online sweepstake for ticket
  • 6. Overview: Share of Voice Twitter and Blogs: 56% of total conversations Effective channels marketing Twilight sweepstake and New Moon Fashion collection Suggestion: Utilize video and photo sharing to maximize impact of PR communication Microblog Blog Mainstream Forum Video/Photo Social Network Wiki
  • 7. Keywords by Media Type
  • 8. Twilight Event: Twilight Event Daily Volume Using Twitter as an effective PR channel to create buzz around the event  need to provide follow-up news and updates during the month to sustain the volume of conversations. All Twilight Results Vs. Tweets about Twilight • 437 Total mentions • Spike day: October 2nd , 2009 “Nordstrom gives Twilight fans FREE Advance Screening Tickets” news on Twitter caused a peek in conversation after announcement
  • 9. Twilight Event: Twilight Event Sentiment Positive Negative Neutral 22% 4% 74% Microblog Mainstream Blog Forum Video/ Photo Social Network Wiki Neg: “i don't like how nordstrom has all this twilight-themed stuff. the line seems more appropriate for something like kohl's.” “@LittleMissM i hate the whole twilight thing nordstrom has going on right now in BP. i've avoided the store for this reason.” Pos: “I gotta admit, the bp line of Twilight apparel at Nordstrom is pretty awesome. The quality is excellent, but a bit pricey.” “New Twilight line at Nordstrom? I think yes! :D”
  • 10. Twitter Twitter Daily Volume Overall Twitter Sentiment Positive Negative Neutral 36% 58% 6% *Daily spikes in conversations due to Twilight event news and announcements. *Need Influencer outreach to sustain volume of conversations.
  • 11. Blog: Blog Daily Volume No official blog  Create official blog with updates on fashion news and latest collection. Top blog: purseblog.com Monthly Traffic: 311,000 people (estimated by Quantcast) Sites linking in: 764 (Alexa) Main topic: Customers talking about their shopping experiences at Nordstrom
  • 12. Youtube
  • 13. YouTube Low number of views and comments on each of the 118 videos  Attract more viewers on videos by introducing BP. fashion lines
  • 14. Flickr • Few pictures found on flickr account  suggest adding more pictures of new BP fashion lines Macy’s : Need to keep up with competitors
  • 15. Social Media Comparison: Twitter Nordstrom is using twitter effectively to respond and interact with customers  Good advantage over competitors Twitter Confusion…
  • 16. Social Media Comparison: Facebook
  • 17. Facebook Confusion…
  • 18. Conclusions/ Next Steps  Nordstrom has taken a good first step towards social media.  Fashion is a highly engaging, consumer oriented category. Nordstrom should be at the forefront of this with more dynamic videos, images, blogs, tweets and Facebook pages.  Activities must be integrated across all channels and the website.  Utilize Twitter and Facebook consistently.  Let consumers share their purchases via social media right from the website.
  • 19. Thank you For more information Seattle please contact: PO Box 4025 Seattle, WA 98104 John Song info@lift9.com 206.240.7066 john.song@lift9.com

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