Boomer Marketing

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Presentation to the Seattle Direct Marketing Association about Boomer Marketing by Warren Sukernek

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Boomer Marketing

  1. 1. Boomer Marketing Mainstay of the Travel Industry Presented by Warren Sukernek to the Seattle Direct Marketing Association – October 2006
  2. 2. Travel Market Reality • Today there are 78M boomers • 10,000 people join the 50+ market each day • Bread and butter of the travel industry • 50+ market buys 80% of luxury travel

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