Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09

813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site

* Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08

Twitter Survey on brand perception

Twitter Survey on brand perception

Twitter Survey on brand perception

Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey

A Brief Tour

A Brief Tour

A Brief Tour Bio

A Brief Tour Background

Twitter is what you make of it.

How is Twitter used by Ninjas Listening Humanize your brand Customer care Engagement Crowdsourcing Keep customers informed How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino

Listening

Humanize your brand

Customer care

Engagement

Crowdsourcing

Keep customers informed

It’s the conversation, stupid Source: Flickr- Daystar297

Humanize the Brand Source- Flickr: Jabr-woky

Humanize your brand

Customer Care Source- Flickr: DJWERDNA

Customer Care

Engagement Source- Flickr: Mathew Oliphant

Engagement

Keep Customers Informed Source- Flickr: Sleep

Keep Customers Informed

Crowdsourcing

Crowdsourcing

Twitter Norms Create tweets that people want to read. No spam/ broadcast/ monologues 12:1 ratio The Retweet Don’t use auto direct message Twitter Norms for Ninjas

Create tweets that people want to read.

No spam/ broadcast/ monologues

12:1 ratio

The Retweet

Don’t use auto direct message

Twitter Ninja Tools Source- Flickr: Sarchi

Listening Tools

Listening Tools

Listening Tools

Listening Tools

Listening Tools

Finding Followers

Get more out of your 140

Stats and Metrics

[email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you

Appendix

To Learn more about Twitter " How I use Twitter, and you? " a compendium of Twitter 101 instructions Quick Twitter thoughts I and II Flowgram Over 200 other instructional Twitter101 posts on Delicious.com Dell Social Media for Small Business on Facebook Recent blog post on Twittermaven . Photo credit: (cc) FoundphotosLJ on Flickr.com

" How I use Twitter, and you? "

a compendium of Twitter 101 instructions

Quick Twitter thoughts I and II

Flowgram

Over 200 other instructional Twitter101 posts on Delicious.com

Dell Social Media for Small Business on Facebook

Recent blog post on Twittermaven .

Best Practices for companies on Twitter In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter. 78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter. Twitter is a conversational community, don’t just broadcast and push your message/ links out. Define your strategy: Why are you doing this? Who is your target audience? What will you achieve? How will you measure success? How long will the project last? Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio. Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly. Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable. Show your business personality and humanize your company by publishing interesting content. Promote your brand periodically with special offers and coupons that can be tracked. Display your Twitter account on digital assets: web page, email signature, company social networks Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement. More tips and resources located at http://twittermaven-brandtips.blogspot.com/

In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter.

78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter.

Twitter is a conversational community, don’t just broadcast and push your message/ links out.

Define your strategy:

Why are you doing this?

Who is your target audience?

What will you achieve?

How will you measure success?

How long will the project last?

Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio.

Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly.

Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable.

Show your business personality and humanize your company by publishing interesting content.

Promote your brand periodically with special offers and coupons that can be tracked.

Display your Twitter account on digital assets: web page, email signature, company social networks

Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement.

More tips and resources located at http://twittermaven-brandtips.blogspot.com/