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Become A Twitter Ninja

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Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.

Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.

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  • Transcript

    • 1. Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09
    • 2. 813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site
    • 3.  
    • 4.  
    • 5.  
    • 6. * Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08
    • 7. Twitter Survey on brand perception
    • 8. Twitter Survey on brand perception
    • 9. Twitter Survey on brand perception
    • 10. Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey
    • 11. A Brief Tour
    • 12. A Brief Tour
    • 13. A Brief Tour Bio
    • 14. A Brief Tour Background
    • 15.  
    • 16. Twitter is what you make of it.
    • 17. How is Twitter used by Ninjas
      • Listening
      • Humanize your brand
      • Customer care
      • Engagement
      • Crowdsourcing
      • Keep customers informed
      How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino
    • 18. It’s the conversation, stupid Source: Flickr- Daystar297
    • 19. Humanize the Brand Source- Flickr: Jabr-woky
    • 20. Humanize your brand
    • 21. Customer Care Source- Flickr: DJWERDNA
    • 22. Customer Care
    • 23. Engagement Source- Flickr: Mathew Oliphant
    • 24. Engagement
    • 25. Keep Customers Informed Source- Flickr: Sleep
    • 26. Keep Customers Informed
    • 27. Crowdsourcing
    • 28. Crowdsourcing
    • 29. Twitter Norms
      • Create tweets that people want to read.
      • No spam/ broadcast/ monologues
      • 12:1 ratio
      • The Retweet
      • Don’t use auto direct message
      Twitter Norms for Ninjas
    • 30.  
    • 31. Twitter Ninja Tools Source- Flickr: Sarchi
    • 32. Listening Tools
    • 33. Listening Tools
    • 34. Listening Tools
    • 35. Listening Tools
    • 36. Listening Tools
    • 37. Finding Followers
    • 38. Get more out of your 140
    • 39. Stats and Metrics
    • 40. [email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you
    • 41. Appendix
    • 42. To Learn more about Twitter
      • " How I use Twitter, and you? "
      • a compendium of  Twitter 101 instructions
      • Quick Twitter thoughts I and II
      • Flowgram
      • Over 200 other instructional Twitter101 posts on Delicious.com  
      • Dell Social Media for Small Business on Facebook
      • Recent blog post on Twittermaven .
      Photo credit: (cc) FoundphotosLJ on Flickr.com
    • 43. Best Practices for companies on Twitter
      • In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter.
      • 78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter.
      • Twitter is a conversational community, don’t just broadcast and push your message/ links out.
      • Define your strategy:
        • Why are you doing this?
        • Who is your target audience?
        • What will you achieve?
        • How will you measure success?
        • How long will the project last?
      • Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio.
      • Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly.
      • Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable.
      • Show your business personality and humanize your company by publishing interesting content.
      • Promote your brand periodically with special offers and coupons that can be tracked.
      • Display your Twitter account on digital assets: web page, email signature, company social networks
      • Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement.
      • More tips and resources located at http://twittermaven-brandtips.blogspot.com/