Become A Twitter Ninja


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Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.

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  • Become A Twitter Ninja

    1. 1. Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09
    2. 2. 813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site
    3. 6. * Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08
    4. 7. Twitter Survey on brand perception
    5. 8. Twitter Survey on brand perception
    6. 9. Twitter Survey on brand perception
    7. 10. Twitter Survey on brand perception Survey can be found at
    8. 11. A Brief Tour
    9. 12. A Brief Tour
    10. 13. A Brief Tour Bio
    11. 14. A Brief Tour Background
    12. 16. Twitter is what you make of it.
    13. 17. How is Twitter used by Ninjas <ul><li>Listening </li></ul><ul><li>Humanize your brand </li></ul><ul><li>Customer care </li></ul><ul><li>Engagement </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Keep customers informed </li></ul>How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino
    14. 18. It’s the conversation, stupid Source: Flickr- Daystar297
    15. 19. Humanize the Brand Source- Flickr: Jabr-woky
    16. 20. Humanize your brand
    17. 21. Customer Care Source- Flickr: DJWERDNA
    18. 22. Customer Care
    19. 23. Engagement Source- Flickr: Mathew Oliphant
    20. 24. Engagement
    21. 25. Keep Customers Informed Source- Flickr: Sleep
    22. 26. Keep Customers Informed
    23. 27. Crowdsourcing
    24. 28. Crowdsourcing
    25. 29. Twitter Norms <ul><li>Create tweets that people want to read. </li></ul><ul><li>No spam/ broadcast/ monologues </li></ul><ul><li>12:1 ratio </li></ul><ul><li>The Retweet </li></ul><ul><li>Don’t use auto direct message </li></ul>Twitter Norms for Ninjas
    26. 31. Twitter Ninja Tools Source- Flickr: Sarchi
    27. 32. Listening Tools
    28. 33. Listening Tools
    29. 34. Listening Tools
    30. 35. Listening Tools
    31. 36. Listening Tools
    32. 37. Finding Followers
    33. 38. Get more out of your 140
    34. 39. Stats and Metrics
    35. 40. [email_address] @warrenss Twittermaven Blog Thank you
    36. 41. Appendix
    37. 42. To Learn more about Twitter <ul><li>&quot; How I use Twitter, and you? &quot; </li></ul><ul><li>a compendium of  Twitter 101 instructions </li></ul><ul><li>Quick Twitter thoughts I and II </li></ul><ul><li>Flowgram </li></ul><ul><li>Over 200 other instructional Twitter101 posts on   </li></ul><ul><li>Dell Social Media for Small Business on Facebook </li></ul><ul><li>Recent blog post on Twittermaven . </li></ul>Photo credit: (cc) FoundphotosLJ on
    38. 43. Best Practices for companies on Twitter <ul><li>In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter. </li></ul><ul><li>78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter. </li></ul><ul><li>Twitter is a conversational community, don’t just broadcast and push your message/ links out. </li></ul><ul><li>Define your strategy: </li></ul><ul><ul><li>Why are you doing this? </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What will you achieve? </li></ul></ul><ul><ul><li>How will you measure success? </li></ul></ul><ul><ul><li>How long will the project last? </li></ul></ul><ul><li>Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio. </li></ul><ul><li>Listen for those talking about your brand and set up RSS feeds on . Set a baseline of number of posts about your brand and sentiment. Track monthly. </li></ul><ul><li>Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable. </li></ul><ul><li>Show your business personality and humanize your company by publishing interesting content. </li></ul><ul><li>Promote your brand periodically with special offers and coupons that can be tracked. </li></ul><ul><li>Display your Twitter account on digital assets: web page, email signature, company social networks </li></ul><ul><li>Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement. </li></ul><ul><li>More tips and resources located at </li></ul>
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