Become A Twitter Ninja

Become a Twitter Ninja Warren Sukernek Director of Content Marketing Radian6 Source- Flickr: GidelsGiardino SWOM Webinar 2/11/09

813% January 2008 – January 2009 Over 5M Twitter Accounts Fastest Growing Social Networking site

* Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow State of the Twittersphere – December 08

Twitter Survey on brand perception

Twitter Survey on brand perception Survey can be found at http://cli.gs/twitter-survey

A Brief Tour

A Brief Tour Bio

A Brief Tour Background

Twitter is what you make of it.

How is Twitter used by Ninjas
Listening
Humanize your brand
Customer care
Engagement
Crowdsourcing
Keep customers informed
How is Twitter used by Ninja’s Source- Flickr: GidelsGiardino

It’s the conversation, stupid Source: Flickr- Daystar297

Humanize the Brand Source- Flickr: Jabr-woky

Humanize your brand

Customer Care Source- Flickr: DJWERDNA

Customer Care

Engagement Source- Flickr: Mathew Oliphant

Engagement

Keep Customers Informed Source- Flickr: Sleep

Keep Customers Informed

Crowdsourcing

Twitter Norms
Create tweets that people want to read.
No spam/ broadcast/ monologues
12:1 ratio
The Retweet
Don’t use auto direct message
Twitter Norms for Ninjas

Twitter Ninja Tools Source- Flickr: Sarchi

Listening Tools

Finding Followers

Get more out of your 140

Stats and Metrics

[email_address] www.Radian6.com @warrenss Slideshare.net/warrenss Twittermaven Blog Thank you

Appendix

To Learn more about Twitter
" How I use Twitter, and you? "
a compendium of Twitter 101 instructions
Quick Twitter thoughts I and II
Flowgram
Over 200 other instructional Twitter101 posts on Delicious.com
Dell Social Media for Small Business on Facebook
Recent blog post on Twittermaven .
Photo credit: (cc) FoundphotosLJ on Flickr.com

Best Practices for companies on Twitter
In a recent survey , 89% of Twitter users agreed that brands should engage with their customers on Twitter.
78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter.
Twitter is a conversational community, don’t just broadcast and push your message/ links out.
Define your strategy:
Why are you doing this?
Who is your target audience?
What will you achieve?
How will you measure success?
How long will the project last?
Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio.
Listen for those talking about your brand and set up RSS feeds on search.twitter.com . Set a baseline of number of posts about your brand and sentiment. Track monthly.
Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable.
Show your business personality and humanize your company by publishing interesting content.
Promote your brand periodically with special offers and coupons that can be tracked.
Display your Twitter account on digital assets: web page, email signature, company social networks
Use tools like Twinfluence , Twitter Grader , and Tweetstats for relative measurement.
More tips and resources located at http://twittermaven-brandtips.blogspot.com/

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Become A Twitter Ninja

by Warren Sukernek

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