Warren Knight - Social Commerce Presentation Internet Week

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Social Media meets Digital Commerce. …

Social Media meets Digital Commerce.
Presentation delivered by founder of Gloople, Warren Knight at Central for Internet Week

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  • 1. Social CommerceSocial Media meets Digital Commerce
  • 2. Hello  Warren Knight Co-founder and CEO Gloople  20 years Retail Experience  Helping SME understand Social Media and eCommerce  Multi-channel Experience  Drive Traffic – Internet Marketing
  • 3. Online storeGroupBuy & Flash sale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  • 4. Highrise
  • 5. Zopim
  • 6. Animoto
  • 7. The Big News Influence Search RankingsGoogle: YES, we do use it as a signal. It is usedas a signal in our organic and news ranking. Wealso use it to enhance our news universally, bymarking how many people share an articleGoogle: We treat links shared on Facebook FANpages the same way we treat tweeted links. Wehave NO personal wall data from Facebook
  • 8. The Big News Influence Search Rankings Over 40 million people are already using Google+Google: YES, we do use it as a signal. It is usedas a signal in our organic and news ranking. Wealso use it to enhance our news universally, bymarking how many people share an articleGoogle: We treat links shared on Facebook FAN What we share onpages the same way we treat tweeted links. Wehave NO personal wall data from Facebook Google+ matters
  • 9. No. 5 Socialise your business
  • 10. LEAD StrategyLEAD: LISTEN
  • 11. LEAD StrategyLEAD: LISTENLEAD: EXPERIMENT
  • 12. LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLY
  • 13. LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
  • 14. WHAT IS CONTENT MARKETING? Blogging - 434% Google Index Video + Podcasting Email Marketing Flickr, Picasa Social (Twitter, Facebook, LinkedIn) Case Studies, White Papers, Webinars Tumblr, Posterous, etc.All of this is called Inbound Marketing
  • 15. Best Practice5 Tweets a day Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles1 Post a day Special Offer: Send information about a special offer, promotion, event Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  • 16. Social commerce defined Changes how products are brought to market Builds brand awareness cost effectively Expands target audience Enhances product discovery/awareness Creates social media content Enables peer recommendations Expands relationships with others who share your tastes Offers group buying opportunities Develops social shopping opportunities on social media platforms Links bricks and mortar stores and social connections through use of mobile
  • 17. Shopow  Capitalise on social engagement  Increase traffic, conversion and return  Decrease customer support costs  Engage and empower loyal customers  Generate social brand exposure  Dramatically advance consumer insight  Effectively target the right psychographics with a greater understanding of prospects.  Efficiently retarget previous customers
  • 18. beeptreat
  • 19. F-commerceASOS f-store Cheeky Beach f-storeUK e-tailer opens up a full f-store SME opens up a full f-storeInternational Delivery Integrated with CMS f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store
  • 20. F-commerce – buy from your wallASOS f-store Cheeky Beach f-storeUK e-tailer opens up a full f-store SME opens up a full f-storeInternational Delivery Integrated with CMS f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store
  • 21. In-store f-commerce Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain
  • 22. Facebook insights and premium ads
  • 23. Groupbuy – Flash sale  Value $12 Billion  14m UK subscribers  Active in 565 cities  4000 employees  Save customers over $300 Million  27 Million visits per month  14.7 Unique visitors per month Twitter = 3 Sales in 21 mins
  • 24. Subscription clubs
  • 25. Top tips to take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into your PR, email, direct mailing & advertisingTracking Social Media ROIUtilise Google Analytics and tools like Hootsuite, BrandWatch to test and trackGroupBuy & Flash SalesExpand your brand buy utilising crowdsourcingSocial CommerceLet consumers connect where they buy and buy where they connectMobile CommerceMake sure your website is mobile compatible use HTML 5 instead of appsSEOCreate your online voice and communication around your keywordsVideoYouTube is the second largest search engine in the English-speaking world.
  • 26. Training - Mentoring - Consultancy Warren Knight Tell us www.warrenknight.co.uk What Warren Knight e: warren@warrenknight.co.uk t: @wvrknight You Gloople – Making Shopping Social Think www.gloople.co.uk t: @gloople