Social CommerceSocial Media meets Digital Commerce
Hello    Warren Knight Co-founder and CEO Gloople    20 years Retail Experience    Helping SME understand Social Media ...
Online storeGroupBuy & Flash sale   Affiliate network   Social integration    Peer to peer  sharing discount              ...
Highrise
Zopim
Animoto
The Big News                             Influence Search RankingsGoogle: YES, we do use it as a signal. It is usedas a si...
The Big News                             Influence Search Rankings                                                    Over...
No. 5        Socialise your business
LEAD StrategyLEAD: LISTEN
LEAD StrategyLEAD: LISTENLEAD: EXPERIMENT
LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLY
LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
WHAT IS CONTENT MARKETING? Blogging - 434% Google Index Video + Podcasting Email Marketing Flickr, Picasa Social (Twi...
Best Practice5 Tweets a day                 Advice: As an expert you should offer advice                 Share: Article, l...
Social commerce defined Changes how products are brought to market Builds brand awareness cost effectively Expands targ...
Shopow          Capitalise on social           engagement          Increase           traffic, conversion and           ...
beeptreat
F-commerceASOS f-store                                Cheeky Beach f-storeUK e-tailer opens up a full f-store         SME ...
F-commerce – buy from your wallASOS f-store                                Cheeky Beach f-storeUK e-tailer opens up a full...
In-store f-commerce Diesel Cam  Facebook-connected fitting rooms in Diesel stores in Spain
Facebook insights and premium ads
Groupbuy – Flash sale                                               Value $12 Billion                                    ...
Subscription clubs
Top tips to take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into your PR, email, direct mail...
Training - Mentoring - Consultancy                  Warren Knight    Tell us       www.warrenknight.co.uk     What        ...
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Warren Knight - Social Commerce Presentation Internet Week

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Social Media meets Digital Commerce.
Presentation delivered by founder of Gloople, Warren Knight at Central for Internet Week

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Warren Knight - Social Commerce Presentation Internet Week

  1. 1. Social CommerceSocial Media meets Digital Commerce
  2. 2. Hello  Warren Knight Co-founder and CEO Gloople  20 years Retail Experience  Helping SME understand Social Media and eCommerce  Multi-channel Experience  Drive Traffic – Internet Marketing
  3. 3. Online storeGroupBuy & Flash sale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  4. 4. Highrise
  5. 5. Zopim
  6. 6. Animoto
  7. 7. The Big News Influence Search RankingsGoogle: YES, we do use it as a signal. It is usedas a signal in our organic and news ranking. Wealso use it to enhance our news universally, bymarking how many people share an articleGoogle: We treat links shared on Facebook FANpages the same way we treat tweeted links. Wehave NO personal wall data from Facebook
  8. 8. The Big News Influence Search Rankings Over 40 million people are already using Google+Google: YES, we do use it as a signal. It is usedas a signal in our organic and news ranking. Wealso use it to enhance our news universally, bymarking how many people share an articleGoogle: We treat links shared on Facebook FAN What we share onpages the same way we treat tweeted links. Wehave NO personal wall data from Facebook Google+ matters
  9. 9. No. 5 Socialise your business
  10. 10. LEAD StrategyLEAD: LISTEN
  11. 11. LEAD StrategyLEAD: LISTENLEAD: EXPERIMENT
  12. 12. LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLY
  13. 13. LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
  14. 14. WHAT IS CONTENT MARKETING? Blogging - 434% Google Index Video + Podcasting Email Marketing Flickr, Picasa Social (Twitter, Facebook, LinkedIn) Case Studies, White Papers, Webinars Tumblr, Posterous, etc.All of this is called Inbound Marketing
  15. 15. Best Practice5 Tweets a day Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles1 Post a day Special Offer: Send information about a special offer, promotion, event Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  16. 16. Social commerce defined Changes how products are brought to market Builds brand awareness cost effectively Expands target audience Enhances product discovery/awareness Creates social media content Enables peer recommendations Expands relationships with others who share your tastes Offers group buying opportunities Develops social shopping opportunities on social media platforms Links bricks and mortar stores and social connections through use of mobile
  17. 17. Shopow  Capitalise on social engagement  Increase traffic, conversion and return  Decrease customer support costs  Engage and empower loyal customers  Generate social brand exposure  Dramatically advance consumer insight  Effectively target the right psychographics with a greater understanding of prospects.  Efficiently retarget previous customers
  18. 18. beeptreat
  19. 19. F-commerceASOS f-store Cheeky Beach f-storeUK e-tailer opens up a full f-store SME opens up a full f-storeInternational Delivery Integrated with CMS f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store
  20. 20. F-commerce – buy from your wallASOS f-store Cheeky Beach f-storeUK e-tailer opens up a full f-store SME opens up a full f-storeInternational Delivery Integrated with CMS f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store
  21. 21. In-store f-commerce Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain
  22. 22. Facebook insights and premium ads
  23. 23. Groupbuy – Flash sale  Value $12 Billion  14m UK subscribers  Active in 565 cities  4000 employees  Save customers over $300 Million  27 Million visits per month  14.7 Unique visitors per month Twitter = 3 Sales in 21 mins
  24. 24. Subscription clubs
  25. 25. Top tips to take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into your PR, email, direct mailing & advertisingTracking Social Media ROIUtilise Google Analytics and tools like Hootsuite, BrandWatch to test and trackGroupBuy & Flash SalesExpand your brand buy utilising crowdsourcingSocial CommerceLet consumers connect where they buy and buy where they connectMobile CommerceMake sure your website is mobile compatible use HTML 5 instead of appsSEOCreate your online voice and communication around your keywordsVideoYouTube is the second largest search engine in the English-speaking world.
  26. 26. Training - Mentoring - Consultancy Warren Knight Tell us www.warrenknight.co.uk What Warren Knight e: warren@warrenknight.co.uk t: @wvrknight You Gloople – Making Shopping Social Think www.gloople.co.uk t: @gloople
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