Warren Knight - Social Commerce Presentation Internet Week

Social CommerceSocial Media meets Digital Commerce

Hello  Warren Knight Co-founder and CEO Gloople  20 years Retail Experience  Helping SME understand Social Media and eCommerce  Multi-channel Experience  Drive Traffic – Internet Marketing

Online storeGroupBuy & Flash sale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store

Highrise

Animoto

The Big News Influence Search RankingsGoogle: YES, we do use it as a signal. It is usedas a signal in our organic and news ranking. Wealso use it to enhance our news universally, bymarking how many people share an articleGoogle: We treat links shared on Facebook FANpages the same way we treat tweeted links. Wehave NO personal wall data from Facebook

The Big News Influence Search Rankings Over 40 million people are already using Google+Google: YES, we do use it as a signal. It is usedas a signal in our organic and news ranking. Wealso use it to enhance our news universally, bymarking how many people share an articleGoogle: We treat links shared on Facebook FAN What we share onpages the same way we treat tweeted links. Wehave NO personal wall data from Facebook Google+ matters

No. 5 Socialise your business

LEAD StrategyLEAD: LISTEN

LEAD StrategyLEAD: LISTENLEAD: EXPERIMENT

LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLY

LEAD StrategyLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP

WHAT IS CONTENT MARKETING? Blogging - 434% Google Index Video + Podcasting Email Marketing Flickr, Picasa Social (Twitter, Facebook, LinkedIn) Case Studies, White Papers, Webinars Tumblr, Posterous, etc.All of this is called Inbound Marketing

Best Practice5 Tweets a day Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles1 Post a day Special Offer: Send information about a special offer, promotion, event Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want

Social commerce defined Changes how products are brought to market Builds brand awareness cost effectively Expands target audience Enhances product discovery/awareness Creates social media content Enables peer recommendations Expands relationships with others who share your tastes Offers group buying opportunities Develops social shopping opportunities on social media platforms Links bricks and mortar stores and social connections through use of mobile

Shopow  Capitalise on social engagement  Increase traffic, conversion and return  Decrease customer support costs  Engage and empower loyal customers  Generate social brand exposure  Dramatically advance consumer insight  Effectively target the right psychographics with a greater understanding of prospects.  Efficiently retarget previous customers

beeptreat

F-commerceASOS f-store Cheeky Beach f-storeUK e-tailer opens up a full f-store SME opens up a full f-storeInternational Delivery Integrated with CMS f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store

F-commerce – buy from your wallASOS f-store Cheeky Beach f-storeUK e-tailer opens up a full f-store SME opens up a full f-storeInternational Delivery Integrated with CMS f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store

In-store f-commerce Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain

Facebook insights and premium ads

Groupbuy – Flash sale  Value $12 Billion  14m UK subscribers  Active in 565 cities  4000 employees  Save customers over $300 Million  27 Million visits per month  14.7 Unique visitors per month Twitter = 3 Sales in 21 mins

Subscription clubs

Top tips to take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into your PR, email, direct mailing & advertisingTracking Social Media ROIUtilise Google Analytics and tools like Hootsuite, BrandWatch to test and trackGroupBuy & Flash SalesExpand your brand buy utilising crowdsourcingSocial CommerceLet consumers connect where they buy and buy where they connectMobile CommerceMake sure your website is mobile compatible use HTML 5 instead of appsSEOCreate your online voice and communication around your keywordsVideoYouTube is the second largest search engine in the English-speaking world.

Training - Mentoring - Consultancy Warren Knight Tell us www.warrenknight.co.uk What Warren Knight e: warren@warrenknight.co.uk t: @wvrknight You Gloople – Making Shopping Social Think www.gloople.co.uk t: @gloople

Warren Knight - Social Commerce Presentation Internet Week

by Warren Knight - Gloople

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