Warren Knight Social Shopping Social Media + Online Shopping (Slideshare)

HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT The Future is… “Social Shopping” Social Media + Online Shopping

THEN NOW – SME

Some Online Retail Statistics
The UK e-commerce market was worth an estimated £64 Billion 2010 ( £2 Billion in 2001 ) Biggest growth in the SME market
Online sale are now 10% of the total retail sales in the UK
25% of UK shoppers are prepared to spend £1,000+ online in a single transaction
67% of consumers used mobile devices to search and pay for Christmas gifts
UK shoppers spend £1 in every £13 online, this will change to £1 in every £5 by 2020
20% of the £64 billion expected to be spent online be mobile purchase

GroupBuy & FlashSale Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins

30% off all the video views (more than 6.3 million ) on my main YouTube channel come from search or organic referrals YouTique

Shop With Your Friends Touch Screen In-Store

Polyvore is the best place to discover or start fashion trends 140 Views 49 Likes

Fashism Ashton Kutcher & Demi Moore $1 Million Investment

More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 65 million tweets per day, which averages about 750 tweets per second

THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we share on FACEBOOK matters &

So why are people really on Social Networks?
23% of Twitter users follow businesses to find special promotions or sales
14% of Twitter users use the stream to find and share products and opinions
25% of customers connect with brands on Facebook to receive discounts
More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow
Facebook and Twitter visitors spend 1.5x more online that other Internet users

The Future of Social Commerce “ If I had to guess, social commerce is the next area to really blow up” - Mark Zuckerberg, August 2010

Facebook e-commerce storefront

Facebook Store

Facebook Fan Page VIDEO PROMOTIONS DICOUNTS POLL SPECIAL OFFERS Creating an effective balance between “ social engagement ” and “ social selling ” 780 Likes 100 Comments 160% Increase In Fans Twitter 325%

Going beyond the Facebook Fan Page
3 OPTIONS
Guest
Facebook
Members

The Next Global Currency? Currently $1 = 10 Facebook credits Facebook takes a 30% cut of developers’ revenue Gift Cards

Micro-incentives
Signing up to the newsletter
Sharing a product with friends
Contest
Commenting

Using Facebook deals, on the 5 th Nov, they gave away a pair of jeans to the first 10,000 people who used Facebook Places to check in at a Gap store and everyone who checked in that day got 40% any item. Gap was one of the first brands to sign up to Deals.

All Media Must Be Digital
All media that wishes to build Brand advocates and engage must do much more ...It must be mobile.
It must be Spontaneous – Use your Smartphone
It must have added multimedia value (bonus material)
It must be easy to access
It must be easy to download/stream
It must do more than simply being a digital version of the traditional message
It must be able to make itself more shareable, findable and social
Where there is value, there are consumers willing to share it.

Customer Decision Matrix

SHARE EVENTS RESEARCH USAGE SHOP & PURCHASE

9 Social Commerce Trends for 2011 1. Online + Offline Integration – DIGITAL FIRST Incorporate your Social Media marketing into your PR, email marketing, direct mailing, advertising 2. Tracking Social Media ROI - utilise Google Analytics and tools like Hootsuite to track & measure 3. GroupBuy & Flash Sales - More aspects of this model translate into retail 4. E-commerce-social-shopping experience - built around the context of what the user is reading 5. Mobile Commerce - Mobile coupons and discounts leading the mobile advertising category. Apps for Ipad & Tablets making shopping simple 6. Local Commerce - Location-based Services: “Check-ins” are the new ‘status message’ 7. Virtual referrals - including customer reviews and recommendations from friends via Facebook and Twitter, will become increasingly important 8. Social shopping - Communicating with your network and sharing what you find is just going to keep growing. 9. Video - YouTube is the second largest search engine in the English-speaking world.

Making shopping social GroupBuy & FlashSale SocialHub Embedded Store Mobile Platform Affiliate Network Auto Product Sharing Wholesale Website

Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Caroline Bosher e: [email_address] t: @carolinebosher Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think

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Warren Knight Social Shopping Social Media + Online Shopping (Slideshare)

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