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Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
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Warren Knight B2B Social Media Marketing

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B2B Social Media Marketing presentation for The Chartered Institute of Marketing Digital Boot Camp

B2B Social Media Marketing presentation for The Chartered Institute of Marketing Digital Boot Camp

Published in: Education, Business, Technology
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  • 1. B2B Social Media “Please feel free to Tweet @wvrknight during this session”
  • 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of Gloople20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  • 3. Online storeGroupBuy & Affiliate Social FlashSale network integrationPeer to peer sharing Refer a friend discountRatings & Mobile platform Embedded reviews Facebook store
  • 4. Blippar
  • 5. Buffer
  • 6. Zopim
  • 7. Social Media Explained
  • 8. Social SuccessSocial SalesFind Social forums,blogs, social sites &groupsTune in – Listen to theconversations. Set upGoogle alerts, joingroups and forums, useLinkedIn, follow TwitterconversationsSocialise your CRM –Integrate social profilesTrack social-drivensales – measure thereturn on your socialinvestment
  • 9. Social SuccessSocial Sales Social Marketing Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
  • 10. Social SuccessSocial Sales Social Marketing Social Customer Service Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer- facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
  • 11. The Big NewsInfluence Search RankingsGoogle: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an articleGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  • 12. The Big NewsInfluence Search Rankings Over 170 million people are already using Google+Google: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an article What we share MattersGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  • 13. Brand Continuity
  • 14. No. 5 Socialise your business
  • 15. LEAD StrategyLEAD: LISTEN
  • 16. ExperimentLEAD: LISTENLEAD: EXPERIMENT
  • 17. Best Practice 5 a Day Advice: As an expert you should offer adviceLEAD: LISTEN Share: Article, link information that aligns with your businessLEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articlesLEAD: APPLY Special Offer: Send information about a special offer, promotion, event 1 Post a Day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article 1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  • 18. DevelopLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
  • 19. What is Content MarketingBlogging – 4x more popular with GoogleVideo + PodcastingE-Mail MarketingFlickr, PicasaSocial, Twitter, Google+, LinkedInCase Studies, White PapersTumbler, Posterous
  • 20. The Power of Content Marketing
  • 21. TwitterTweet Your Savings#AmexWholefoods$20 Credit, Spend $75
  • 22. Case Study 5 days after posting the videos They had 9.5 Million views on YouTube 200 Million upload the videos and sharedIn fact, so popular is this worldwide phenomenon that 210,000 peoplelogged on to eBay to view the leftovers of a blended iPod and iPhone.The dust of each of these products fetched $800 and $901 respectively
  • 23. United Airlines Breaks Guitar11 Million Views onYouTube Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR
  • 24. 7 Social Media Tips to Take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into PR, email, direct mailing & advertisingMake It DigitalCreate a digital version of the original versionTracking Social Media ROIUtilise Google Analytics and tools like Hootsuite to test and trackSEOCreate your online voice & communication using your keywordsContent MarketingUse your keywords in every form of communicationMobileIs your website is mobile compatible use HTML 5 not appsVideoYouTube is the second largest search engine
  • 25. Consultancy / Training / Mentoring Tell us What You Think

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