More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 65 million tweets per day, which averages about 750 tweets per second
THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &
All media that wishes to build Brand advocates and engage must do much more ...It must be mobile.
It must be Spontaneous – Use your Smartphone
It must have added multimedia value (bonus material)
It must be easy to access
It must be easy to download/stream
It must do more than simply being a digital version of the traditional message
It must be able to make itself more shareable, findable and social
Where there is value, there are consumers willing to share it.
Case Study Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively
Generated more than 40,000 video views. Creates employees and summer vacationers Deloitte Australia & The Worlds Second Largest Search Engine Case Study
Supply Chain Firm Kinaxis Drives Traffic with Online Community Case Study Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management solutions Strategy Find out where the audience hangs out Get involved in key online locations Drive interest from there to the Kinaxis Web properties by adding value (not selling )through the creation of a highly engaging, content-rich “home” for supply chain experts to LEARN, LAUGH, SHARE and CONNECT. Results Traffic: 2.7X increase in traffic to Kinaxis.com 3.2X increase in conversions (leads) 5.3X increase in traffic to the blog/community Community: 6X increase in registered community members Over 2,300 registered members (35% increase since Jan. 2010) Revenues: Double-digit subscription growth, topping 30,000 users and counting