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Social Media & Internet Retailing

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The importance of using Social Media with Internet Retailing to build brand loyalty

The importance of using Social Media with Internet Retailing to build brand loyalty

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  • 1. Social Media + Internet Retail Consumers Changing Their Buying Habits
  • 2. Making shopping social GroupBuy & Flash Sale Embedded Store F-Commerce Affiliate Network Per-to-Peer Discount Sharing Refer A Friend Ratings & Review SocialHub Facebook Connect Mobile Platform
  • 3. THE BIG NEWS Influence Search Rankings Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters &
  • 4. Why is Social Media Important for Internet Retailing?  Social Media is about the importance of customers.  It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.  You get honest feedback to build solutions that better meet the customers needs.  Understand the wants and needs of the customer, let them tell you.
  • 5. Why Social Network work for Internet Retail?  47% of Twitter users access via their Smartphone  57% of online shoppers have spent more that £65 on Social Commerce websites, like Groupon & Living Social  42% of online shoppers follow retailers on Social Networks, with an average of 6 per consumer  More than 56% of Facebook fans and 67% of Twitters users click to a retail website as a result of a post or tweet  Facebook Store convert at 2-3%, the same as an online store  Shoppers trust recommendations 3x more than online ads  35% of consumers, said they would buy through Facebook
  • 6. Brand Continuity
  • 7. Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media, PR and Marketing activities are KEY
  • 8. LEAD Strategy  Listen – Set up Monitoring folders and use free search engines like, Social Mention, Addict-O-Matic  Experiment – Use Hootsuite to send scheduled messages to Twitter, Facebook, LinkedIn and track using bit.ly  Apply – Be consistent with your online voice and communication  Develop – Influencers, read, watch videos, trade show, local events
  • 9. 6 Steps to Successful Internet Retailing 1. PPC – Facebook & Google: engage with people who are actually looking for your product 2. SEO – website, social media, press release, online marketing 3. Email Marketing – CRM, SCRM 4. Social Media - blogs, Forums, Twitter, Facebook, bookmarking 5. Digital Media – retargeting, media placements, viral campaigns 6. Affiliates – online influencers, shopping sites
  • 10. f-commerce UK Retail Facebook Stores ASOS f-store UK e-tailer opens up a full f-store International Delivery Cheeky Beach f-store SME opens up a full f-store Integrated with CMS Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.
  • 11. GroupBuy & FlashSale Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins
  • 12. Social Media + Internet Retailing Top Tips to Takeaway Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into your PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track GroupBuy & Flash Sales Expand your brand buy utilising crowdsourcing Social Commerce Let consumers connect where they buy and buy where they connect Mobile Commerce Make sure your website is mobile compatible use HTML 5 instead of apps SEO Create your online voice and communication around your keywords Video YouTube is the second largest search engine in the English-speaking world.
  • 13. 2 HOUR SOCIAL MEDIA TRAINING • 3 MONTH STRATEGY • TOOLS FOR ANALYTICS • SOCIALISE YOUR BUSINESS • GLOOPLE COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course
  • 14. Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media + Internet Retailing Training - Mentoring - Consultancy

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