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Social Media + Digital Commerce = Online Success

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In 2012 SME's must understand and use the power of Social Media and Digital Commerce to achieve online succes. …

In 2012 SME's must understand and use the power of Social Media and Digital Commerce to achieve online succes.
Learn how to design a social media strategy for your online business.

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  • 1.                    Social Commerce  Social Media + Digital Commerce = online success     “Please feel free to Tweet @wvrknight during this session”
  • 2.        Warren Knight  Speaker / Author / Consultant  CEO, co-founder of Gloople  20 years Retail Experience  5 years Social Media    Social Media for Business  Sales Techniques for SME  International Business  
  • 3. Online storeGroupBuy & Flash sale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  • 4. Blippar
  • 5. Highrise
  • 6. Buffer
  • 7. Social SuccessSocial SalesFind Social forums,blogs, social sites &groupsTune in – Listen to theconversations. Set upGoogle alerts, joingroups and forums, useLinkedIn, follow TwitterconversationsSocialise your CRM –Integrate social profilesTrack social-drivensales – measure thereturn on your socialinvestment
  • 8. Social SuccessSocial Sales Social Marketing Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
  • 9. Social SuccessSocial Sales Social Marketing Social Customer Service Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer- facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
  • 10. The Big NewsInfluence Search RankingsGoogle: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an articleGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  • 11. The Big NewsInfluence Search Rankings Over 60 million people are already using Google+Google: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an article What we share MattersGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  • 12. No.  5   Socialise your business
  • 13. LEAD StrategyLEAD: LISTEN
  • 14. ExperimentLEAD: LISTENLEAD: EXPERIMENT
  • 15. Best Practice 5 Tweets a day Advice: As an expert you should offer adviceLEAD: LISTEN Share: Article, link information that aligns with your businessLEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articlesLEAD: APPLY Special Offer: Send information about a special offer, promotion, event 1 Post a day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article 1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  • 16. DevelopLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
  • 17. What is Content MarketingBlogging – 4x more popular with GoogleVideo + PodcastingE-Mail MarketingFlickr, PicasaSocial, Twitter, Google+, FacebookCase Studies, White PapersTumbler, Posterous
  • 18. The Power of Content Marketing
  • 19. Social Commerce Defined
  • 20. f-commerceConverse f-store UK Cheeky Beach f-storeCreate your own trainers and SME opens up a full f-storebuy through Facebook Integrated with CMS
  • 21. f-commerce – buy from your wallConverse f-store UK Cheeky Beach f-storeCreate your own trainers and SME opens up a full f-storebuy through Facebook Integrated with CMS
  • 22. t-commerce43% Through MobileMobileIntegrates the socialnetwork and theecommerce platform.Click on tweet purchasethe featured items, addthem to wish lists, orshare the fact that theyalready own the items.
  • 23. s-commerceSubscription
  • 24. c-commerceCrowdsource
  • 25. Groupbuy – FlashSaleTwitter: 3 Sales in 21 minutes Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month
  • 26. 6 Top Tips to Take-awaySEO – website, social media, press release, onlineContent MarketingPPC – Facebook & Google: engage with people whoare actually looking for your productEmail Marketing – CRM, SCRMSocial Media - blogs, Forums, Twitter, Facebook,bookmarking, online PRDigital Media – retargeting, media placements, viralcampaignsAffiliates – online influencers, shopping sites, voucherCodes
  • 27.           Consultancy / Training / Mentoring     Tell us   What     You   Think    

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