Social Commerce Expert<br />Social Commerce <br />Consumers Changing Their Buying Habits<br />
Mobile Platform<br />Embedded Store<br />F-Commerce<br />Making shopping social<br />Per-to-Peer <br />Discount Sharing<br...
Why is Social Media Important for e-commerce?<br /><ul><li>Social Media is about the importance of customers.
It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.
You get honest feedback to build solutions that better meet the customers needs.
Understand the wants and needs of the customer, let them tell you.</li></li></ul><li>So why are people really on Social Ne...
14% of Twitter users use the stream to find and share products and opinions
25% of customers connect with brands on Facebook to receive discounts
More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow
Facebook and Twitter visitors spend 1.5x more online that other Internet users</li></li></ul><li>Four Step Process<br />Fo...
f-commerce<br />TV & Music Facebook Stores<br />Lady Gaga f-store<br />The most popular f-commerce page 31m+ fans<br />Dex...
f-commerce<br />EU Big Brand Facebook Stores<br />Holiday Autos (Travelocity) f-store<br />1st f-store for car rentals<br ...
f-commerce<br />UK Retail Facebook Stores<br />ASOS f-store<br />UK e-tailer opens up a full f-store <br />International D...
Beyond Facebook<br />TripAdvisor<br />Integrates with Facebook to offer instant personalisation and allow users to connect...
In-store f-commerce<br />Diesel Cam<br />Facebook-connected fitting rooms in Diesel stores in Spain<br />
Shop With Your Friends<br />Touch Screen In-Store<br />
YouTique<br />30% off all the video views (more than 6.3 million) on my main <br />YouTube channel come from search or org...
GroupBuy & FlashSale<br />Biggest Day For Sales in 3 Years<br />Twitter = 3 Sales in 21 mins<br />
The Next Global Currency?<br />Gift Cards <br />Currently $1 = 10 Facebook credits<br />Facebook takes a 30% cut of develo...
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Social Commerce - Consumers Changing Their Buying Habits

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Prediction:
Social Commerce market will reach $30 billion per year by 2015.
Check out the Social Commerce Trends for 2011

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Social Commerce - Consumers Changing Their Buying Habits

  1. 1. Social Commerce Expert<br />Social Commerce <br />Consumers Changing Their Buying Habits<br />
  2. 2.
  3. 3. Mobile Platform<br />Embedded Store<br />F-Commerce<br />Making shopping social<br />Per-to-Peer <br />Discount Sharing<br />Affiliate Network<br />GroupBuy & Flash Sale<br />Refer A Friend<br />SocialHub<br />Facebook Connect<br />Ratings & Review<br />
  4. 4. Why is Social Media Important for e-commerce?<br /><ul><li>Social Media is about the importance of customers.
  5. 5. It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.
  6. 6. You get honest feedback to build solutions that better meet the customers needs.
  7. 7. Understand the wants and needs of the customer, let them tell you.</li></li></ul><li>So why are people really on Social Networks?<br /><ul><li>23% of Twitter users follow businesses to find special promotions or sales
  8. 8. 14% of Twitter users use the stream to find and share products and opinions
  9. 9. 25% of customers connect with brands on Facebook to receive discounts
  10. 10. More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow
  11. 11. Facebook and Twitter visitors spend 1.5x more online that other Internet users</li></li></ul><li>Four Step Process<br />Four step process for Social Commerce Selection<br />Measurement<br />Leads<br />Media mentions<br />Speak opportunity<br />Customer Satisfaction<br />Time To market<br />Positive sentiment<br />Service calls<br />Tactics<br />More prospects<br />Media relations<br />Educate customer Channel partners<br />Move customer service online<br />Trade associations<br />Advertise<br />Business Goals<br />Increase sales<br />Generate leads<br />Thought leadership<br />Product Launch<br />Test Ideas<br />Create Channels<br />Reduce Support<br />Counter Feedback<br />Tools<br />Blog – Content is King<br />Ratings & Review<br />Video<br />Facebook Fan Page<br />Applications<br />Community<br />Twitter<br />E-Commerce<br />If your strategy is stand alone it will fall alone <br />Integration with e-commerce, Social Media,<br />PR and Marketing activities are KEY<br />
  12. 12. f-commerce<br />TV & Music Facebook Stores<br />Lady Gaga f-store<br />The most popular f-commerce page 31m+ fans<br />Dexter f-store<br />Viral ‘wall store’ that can be shared by users<br />Prediction: Social Commerce market will reach $30 billion per year by 2015<br />
  13. 13. f-commerce<br />EU Big Brand Facebook Stores<br />Holiday Autos (Travelocity) f-store<br />1st f-store for car rentals<br />Volkswagen (Skoda Fabia) f-store<br />1st Dutch auction f-store <br />(every ‘like’ price drops by 1€, until someone buys)<br />
  14. 14. f-commerce<br />UK Retail Facebook Stores<br />ASOS f-store<br />UK e-tailer opens up a full f-store <br />International Delivery<br />Cheeky Beach f-store<br />SME opens up a full f-store<br />Integrated with CMS<br />Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. <br />At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.<br />
  15. 15. Beyond Facebook<br />TripAdvisor<br />Integrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site<br />Amazon<br />The largest e-tailer integrates Facebook<br />SME<br />Integrates Facebook <br />Connect<br />Share<br />Like<br />
  16. 16. In-store f-commerce<br />Diesel Cam<br />Facebook-connected fitting rooms in Diesel stores in Spain<br />
  17. 17. Shop With Your Friends<br />Touch Screen In-Store<br />
  18. 18. YouTique<br />30% off all the video views (more than 6.3 million) on my main <br />YouTube channel come from search or organic referrals<br />
  19. 19. GroupBuy & FlashSale<br />Biggest Day For Sales in 3 Years<br />Twitter = 3 Sales in 21 mins<br />
  20. 20. The Next Global Currency?<br />Gift Cards <br />Currently $1 = 10 Facebook credits<br />Facebook takes a 30% cut of developers’ revenue<br />
  21. 21. Micro-incentives<br /><ul><li>Signing up to the newsletter
  22. 22. Sharing a product with friends
  23. 23. Contest
  24. 24. Commenting </li></li></ul><li>SocialHub<br />Content <br />+ Connection <br />+ Conversion <br />= Commerce<br />SocialHub is the home of your online store community. <br />Allowing your customers to interact, share stories, ask questions and read reviews with other customers while enjoying your products.<br />
  25. 25. Social Commerce Trends for 2011<br />Online + Offline Integration – DIGITAL FIRST <br />Incorporate your Social Commerce marketing into your PR, email, direct mailing & advertising<br />Tracking Social Media ROI <br />Utilise Google Analytics and tools like Radion6 to track & measure<br />GroupBuy & Flash Sales <br />More aspects of this model translate into retail<br />E-commerce-social-shopping experience <br />Built around the context of what the user is reading<br />Mobile Commerce <br />Mobile coupons & discounts for mobile advertising. Apps for Ipad & Tablets making shopping simple<br />Local Commerce<br />Location-based Services: “Check-ins” are the new ‘status message’<br />Virtual referrals <br />Customer reviews & recommendations from friends via Facebook and Twitter<br />Social shopping <br />Communicating with your network and sharing what you find is just going to keep growing.<br />Video <br />YouTube is the second largest search engine in the English-speaking world.<br />
  26. 26. Warren Knight<br />www.warrenknight.co.uk<br />Warren Knight<br />e: warren@warrenknight.co.uk<br />t: @wvrknight<br />Gloople – Making Shopping Social<br />www.gloople.co.uk<br />t: @gloople<br />Tell us What You Think<br />
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