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How to use Google & Social Media to Increase your Online Sales
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How to use Google & Social Media to Increase your Online Sales

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Presentation at Retail Trade fairs in the UK on "How to use Google and Social Media to increase your online sales"

Presentation at Retail Trade fairs in the UK on "How to use Google and Social Media to increase your online sales"

Published in Education , Technology , Business
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Transcript

  • 1. Google and Social Media - Increase your online SalesSocial Commerce “Please feel free to Tweet @wvrknight during this session”
  • 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of GloopleSpeaker & Trainer F7Social20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  • 3. Online storeGroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  • 4. Production EraHenry Ford 1920’s Model “T” Production 12.5 hours before 93 minutes afterwards Cost: $825 > $280
  • 5. Marketing Era1950’s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 78% of us trust our Friends recommendation of a product or "Its tingling fresh. Its fresh as service ice. Its Gibbs SR toothpaste.”
  • 6. SoLoMo EraConnected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 42 Million “Likes”
  • 7. Social Media OptimisationFinding Your Customers
  • 8. Monitor
  • 9. Monitor LeighannSays - YouTubeMara Hoffmans SwimwearCollection 6.13%
  • 10. Respond
  • 11. Amplify
  • 12. Lead
  • 13. Lead
  • 14. Google Drive PresentationsDrawings Documents Email Talk Forms
  • 15. Google Listen
  • 16. Google Keyword
  • 17. Google AdwordsYou are in control of many features1.Who can see your Gift advert i.e.where your audience is located2. The Baby keyphrases that willtrigger your advert3. The Baby advert wording i.e.headline and 2 lines of descriptionwhich specific brands web page yourYou need a long-term daily budgetand a Maximum Cost-Per-Click (max.CPC) budget e.g daily budget of £20and max. CPC of, say, 35p - this alldepends on how competitive yourlocation is.
  • 18. Google Analytics
  • 19. Google Merchant Google say that this can increase Click Through Rate by 10%
  • 20. Google Checkout Google say that this can increase Click Through Rate by 10%
  • 21. Google+
  • 22. Google+ Local
  • 23. Google OwnsPicasa
  • 24. Google OwnsYouTube
  • 25. Consultancy / Training / Mentoring Tell us What You Think