Google and Social Media - Increase your online SalesSocial Commerce             “Please feel free to Tweet @wvrknight duri...
Warren KnightSpeaker / Author / ConsultantCEO, co-founder of GloopleSpeaker & Trainer F7Social20 years Retail Experience5 ...
Online storeGroupBuy & FlashSale   Affiliate network   Social integration    Peer to peer  sharing discount               ...
Production EraHenry Ford 1920’s                                Model “T” Production                                12.5 ho...
Marketing Era1950’s 1st TV Advert                        Brands told us                                              what ...
SoLoMo EraConnected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola                         42 Mi...
Social Media OptimisationFinding Your Customers
Monitor
Monitor    LeighannSays - YouTubeMara Hoffmans SwimwearCollection 6.13%
Respond
Amplify
Lead
Lead
Google Drive           PresentationsDrawings                   Documents                             Email   Talk         ...
Google Listen
Google Keyword
Google AdwordsYou are in control of many features1.Who can see your Gift advert i.e.where your audience is located2. The B...
Google Analytics
Google Merchant                   Google say that this                    can increase Click                  Through Rate...
Google Checkout                   Google say that this                    can increase Click                  Through Rate...
Google+
Google+ Local
Google OwnsPicasa
Google OwnsYouTube
Consultancy / Training / Mentoring   Tell us    What      You    Think
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How to use Google & Social Media to Increase your Online Sales

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Presentation at Retail Trade fairs in the UK on "How to use Google and Social Media to increase your online sales"

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How to use Google & Social Media to Increase your Online Sales

  1. 1. Google and Social Media - Increase your online SalesSocial Commerce “Please feel free to Tweet @wvrknight during this session”
  2. 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of GloopleSpeaker & Trainer F7Social20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  3. 3. Online storeGroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  4. 4. Production EraHenry Ford 1920’s Model “T” Production 12.5 hours before 93 minutes afterwards Cost: $825 > $280
  5. 5. Marketing Era1950’s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 78% of us trust our Friends recommendation of a product or "Its tingling fresh. Its fresh as service ice. Its Gibbs SR toothpaste.”
  6. 6. SoLoMo EraConnected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 42 Million “Likes”
  7. 7. Social Media OptimisationFinding Your Customers
  8. 8. Monitor
  9. 9. Monitor LeighannSays - YouTubeMara Hoffmans SwimwearCollection 6.13%
  10. 10. Respond
  11. 11. Amplify
  12. 12. Lead
  13. 13. Lead
  14. 14. Google Drive PresentationsDrawings Documents Email Talk Forms
  15. 15. Google Listen
  16. 16. Google Keyword
  17. 17. Google AdwordsYou are in control of many features1.Who can see your Gift advert i.e.where your audience is located2. The Baby keyphrases that willtrigger your advert3. The Baby advert wording i.e.headline and 2 lines of descriptionwhich specific brands web page yourYou need a long-term daily budgetand a Maximum Cost-Per-Click (max.CPC) budget e.g daily budget of £20and max. CPC of, say, 35p - this alldepends on how competitive yourlocation is.
  18. 18. Google Analytics
  19. 19. Google Merchant Google say that this can increase Click Through Rate by 10%
  20. 20. Google Checkout Google say that this can increase Click Through Rate by 10%
  21. 21. Google+
  22. 22. Google+ Local
  23. 23. Google OwnsPicasa
  24. 24. Google OwnsYouTube
  25. 25. Consultancy / Training / Mentoring Tell us What You Think

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