Google and Social Media - Increase your online SalesSocial Commerce “Please feel free to Tweet @wvrknight during this session”
Warren KnightSpeaker / Author / ConsultantCEO, co-founder of GloopleSpeaker & Trainer F7Social20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
Online storeGroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
Production EraHenry Ford 1920’s Model “T” Production 12.5 hours before 93 minutes afterwards Cost: $825 > $280
Marketing Era1950’s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 78% of us trust our Friends recommendation of a product or "Its tingling fresh. Its fresh as service ice. Its Gibbs SR toothpaste.”
SoLoMo EraConnected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 42 Million “Likes”
Social Media OptimisationFinding Your Customers
Google AdwordsYou are in control of many features1.Who can see your Gift advert i.e.where your audience is located2. The Baby keyphrases that willtrigger your advert3. The Baby advert wording i.e.headline and 2 lines of descriptionwhich specific brands web page yourYou need a long-term daily budgetand a Maximum Cost-Per-Click (max.CPC) budget e.g daily budget of £20and max. CPC of, say, 35p - this alldepends on how competitive yourlocation is.