Facebook for Business
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Facebook for Business

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Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products and connecting with your ...

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products and connecting with your customers.

During this presentation, Warren Knight will share with you, the importance of using Facebook as part of your marketing strategy.

How to manage your online business profile, connect and share with consumers and how to set-up and use Facebook Pages and use apps, run a PPC campaign to give your customers a complete brand experience.

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Facebook for Business Presentation Transcript

  • 1. for Business
  • 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  • 3. How to use For Business @wvrknight #WKSMhttp://www.facebook.com/WarrenKnight.SocialCommerce
  • 4. Analising this graph with algorithms creates the Edge Rank
  • 5. 1. Who are your existing clients?Who are they? And why do they buy from you? Look for common characteristicsand interests. Which ones bring in the most business?2. Your competitionWho are their current customers and who are your competitors targeting?Think of a niche market that they might be overlooking.3. Analyse your product/serviceWrite out a list of each feature of your product or service. Next to eachfeature, list the benefits they provide4. Choose specific demographicswho is most likely to buy it. Think about the following:• Age • Location • Gender • Income level • Education level• Marital or family status • Occupation • Ethnic background5. Consider the psychologyPsychology is more personal characteristics of a person including:• Personality • Attitudes • Values• Interests/hobbies • Lifestyle • BehaviourDetermine how your product or service will fit into your target’s lifestyle.
  • 6. Customise appearancethanks to new coverpicture Profile Photo - AvatarApplications to add toyour business page
  • 7. 5 Tips for Writing a Facebook Post with the Perfect Call to Action1. Ask a question: The question you ask should speak directly to your target users’ needs,wants or interests. The more specific and detailed the question is, the better. You want thequestion to grab the attention of Facebook users..2. Provide some information: Once you’ve asked a question, follow it up with someinformation. The most appealing of status updates are ones that offer the users something–it could be information or entertainment. Keep in mind though, if the objective is to directusers elsewhere (like your blog or website) don’t fully disclose everything valuable that youhave to offer.3. Always provide a link: While we’re on the topic of links, be sure to provide one. Not allFacebook posts need a link.4. Don’t bother yourself with a word limit: You have more than 140 characters. Just posting“Click here!” or “Take our survey!” with a link is not a strong enough call to action– nor is it astrong Facebook post.5. Provide an image or Video: Visuals always help. With CTAs especially, images can reallycomplement and spearhead the success of a CTA. For instance, you can ask a question thatrelates to the image or provide a graphic that provides some knowledge to the user.
  • 8. Timeline feature thatOffers users a story, withmilestone and events Engaging story = Sale
  • 9. 5 Top Tips to Take Away to grow Your Brand1. Deeper than a logo: Your logo is not your brand. Your brand is the essence ofwho and what you are. It’s everything from your CEO to the receptionist2. Consistent: Did you know it takes 6-7 brand impressions for someone toremember your brand at all? Yup, so that means every impression must count.3. Unique: There is only one you so be that person and business. Do not copy yourcompetition or partners.Don’t just throw up your boring logo or a picture of your CEO. Think in terms ofemotional brand connection. How can you truly connect with your target audience?4. Relevant: Your brand must mean something and resonate with your targetaudience. They need to be able to connect with who you are, what you say, whatyou do and how you make them feel.5. Simple: I love brands that make people think but at the same time are easy tounderstand. KISS – Keep It Simple Stupid
  • 10. Speaker / Consultant / Trainer / Mentor Tell usWhat You Think