Content Marketing Masterclass

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The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist.

The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.

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Content Marketing Masterclass

  1. 1. Is your business about Content Marketing? Digital Footprint Warren Knight
  2. 2. It’s 1989 Warren Knight
  3. 3. Warren Knight Tell your story Storytelling Storytelling Storytelling If you cant tell it, you can’t sell it
  4. 4. Warren Knight Tweet me @wvrknight Connecting
  5. 5. Inspiration from the Edge Warren Knight
  6. 6. Things have changed 1920’s it was all about the PRODUCT 1950’s BRAND’s ruled 2010’s Now it’s the turn of the CUSTOMER Warren Knight
  7. 7. Focus on the customer Mindset Advocate Business Customer Warren Knight
  8. 8. Brand me Be a thought leader: Reduce sales cycle Platform Speaking Presentation skills Partnerships Live Engagement Listen 1 thing Warren Knight
  9. 9. What’s your message Customer segment Direct To Customer Channel PartnersVs Value proposition Personal Service Added Value Community Financial Return Reciprocal Agreement Database Vs Warren Knight
  10. 10. Sexy Big Pants Warren Knight
  11. 11. 5 Types of Content Marketing 1. Thought Leadership 2. Brand Publishing 3. Education Content 4. Product Descriptions 5. SEO Warren Knight
  12. 12. Stage 1. Know yourself Objectives Goals Brand Identity Key Message Influencers Warren Knight
  13. 13. Stage 2. Customers 6 human needs Solve a problem Unique Certainty GrowthVariety Stimulate Significance Love Connect Knowledge Share Contribution Warren Knight
  14. 14. Stage 3. Know your content Analyse gaps Define topics Key message User goal Keyword research Warren Knight
  15. 15. Stage 4. Have a plan Warren Knight Define tactics Resource Channels KPI’s Set calendar
  16. 16. Apply your strategy: Power of sharing content Warren Knight
  17. 17. Content is King: Lead generation Content Marketing 34.6% Social Media 24.7% SEO 14.6% Email 10.6% Mobile 9.2% Paid Advertising 6.4% Warren Knight
  18. 18. What challengers are you facing? Warren Knight Investment Business Growth Funding Planning & Development Management Leadership Grants: Innovation Personal Branding
  19. 19. Warren Knight Warren Knight @wvrknight www.warrenknight.co.uk warren@warrenknight.co.uk 020 8123 3730 How can I help?

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