6 Biggest Mistakes Companies Make Using Social Media

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight

Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & Flash sale Refer a friend Social integration Mobile platform Affiliate network “ The same product costs on average three times the cost to produce” - Tony from www.Komodo.co.uk

So why are people really on Social Networks?
23% of Twitter users follow businesses to find special promotions or sales
One in five will use social media to share deals
25% of customers connect with brands on Facebook to receive discounts
500 Million people logged into Facebook in 1 day, with over 800 million users and still growing.
13% will use coupons and discount codes for the first time
36% will not buy without a discount of some kind

Tactic vs Strategy No. 1

Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media, PR and Marketing activities are KEY

No. 2 SPAM

No Brand Consistency No. 3

We Don’t Care No. 4

Not Socialising You Business No. 5

Not Engaging Not Responding No. 6

United Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR

Share : Article, link information that aligns with what you are trying to achieve Advice : As an expert you should offer advice Engage : Industry. Follow them, re-tweet their posts or events and engage in conversations Have fun : Be funny - send links to relevant funny articles Special Offer : Send information about a special offer, promotion, event Start 3 - 5 tweets a day - Scheduled using Hootsuite 1 Post a day Pictures : 3 Images at a time Video : Link to a video you have placed on YouTube Press Release : Take a picture and load or link to online article Add Value : Talk around the business and add value to your audience Competitions : Run a competition Poll : Find out what your customer want Best Practice

THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &

Social Media Overview
Current marketplace
Trends and latest developments
Basic principles behind using Social Media
Principles of Social Media
Reciprocity and Sharing of information
Conversations through Social Media - how to create a dialogue
Driving word of mouth
Cultivating relationships through Social Media
Delivering trust
Importance of honesty and integrity
Types of Social Media
Communication forums - including blogs, discussion groups, micro-blogs
Collaboration - including wikis, social bookmarking, social news
Multi-media sharing - including photos, videos, audio sharing
Reviews, comments and opinions across all sectors
Entertainment, including games, virtual worlds, game sharing
Audiences for Social Media
Demographics and statistics
Driving factors
Why Social Media Matters
Understanding how it affects brands and businesses
Understanding the network economy
Case studies - good and bad examples
Monitoring your brand's presence
Official and unofficial - what people are saying about your brand in the Social Media space
Basic analysis techniques and tools
Interpreting the results
Benchmarking practices
Legality
Ethics - the laws behind Social Media
Best practices
Creating a Social Media strategy for your brand
Informal discussion about objectives for your brand
Group exercise, including feedback
Social Media Training

Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media Training - Mentoring - Consultancy

6 Biggest Mistakes Companies Make Using Social Media

by Warren Knight - Gloople

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