Joshua porter

Designing for Social 3 Do or Die Principles Joshua Porter - Performable @bokardo

1 Personal value precedes network value http://www.ﬂickr.com/photos/aarmono/393650534/

Del.icio.us Popular My Del.icio.us (social/network value) (personal value)

Ask these questions: 1. Can people use your software by themselves? Do they still get value from it? 2. If it is a social network play, are you emphasizing personal value as well? 3. Are you focusing on providing value before you’re expecting people to share? Designing for Social: 3 Do or Die Principles Joshua Porter

2 Give people a sense of control

Bruce Schneier on Facebook & Privacy “ Facebook members instinctively understood that making this information easier to display was an enormous difference, and that privacy is more about control than about secrecy. Designing for Social: 3 Do or Die Principles

Design changes to the deactivation page accounted for 1 million members not leaving the service. Julie Zhou, Facebook http://www.readwriteweb.com/archives/what_happens_when_you_deactivate_your_facebook_acc.php

microcopy examples: http://ﬂickr.com/groups/microcopy/

Giving people a sense of control 1. Opt-in or obviously opt-out. 2. Being in control of emotions is huge. 3. Get people over hurdles with microcopy. Designing for Social: 3 Do or Die Principles Joshua Porter

3 Complex systems arise from simple ones

Gall’s Law “ A complex system that works is invariably found to have evolved from a simple system that worked. Designing for Social: 3 Do or Die Principles

So, look for simple things: 1. A social object that people collect & share 2. Take advantage of existing relationships 3. An activity with lots of pain 4. A tightly-knit monoculture Designing for Social: 3 Do or Die Principles Joshua Porter

Designing for Social: 3 Do or Die Principles 1. Personal value precedes network value 2. Give people a feeling of control 3. Complex systems arise from simple ones Designing for Social: 3 Do or Die Principles Joshua Porter

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Joshua porter

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