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  • 1. Designing for Social 3 Do or Die Principles Joshua Porter - Performable @bokardo
  • 2. 1 Personal value precedes network value http://www.flickr.com/photos/aarmono/393650534/
  • 3. Del.icio.us Popular My Del.icio.us (social/network value) (personal value)
  • 4. Ask these questions: 1. Can people use your software by themselves? Do they still get value from it? 2. If it is a social network play, are you emphasizing personal value as well? 3. Are you focusing on providing value before you’re expecting people to share? Designing for Social: 3 Do or Die Principles Joshua Porter
  • 5. 2 Give people a sense of control
  • 6. Bruce Schneier on Facebook & Privacy “ Facebook members instinctively understood that making this information easier to display was an enormous difference, and that privacy is more about control than about secrecy. Designing for Social: 3 Do or Die Principles
  • 7. Design changes to the deactivation page accounted for 1 million members not leaving the service. Julie Zhou, Facebook http://www.readwriteweb.com/archives/what_happens_when_you_deactivate_your_facebook_acc.php
  • 8. microcopy examples: http://flickr.com/groups/microcopy/
  • 9. Giving people a sense of control 1. Opt-in or obviously opt-out. 2. Being in control of emotions is huge. 3. Get people over hurdles with microcopy. Designing for Social: 3 Do or Die Principles Joshua Porter
  • 10. 3 Complex systems arise from simple ones
  • 11. Gall’s Law “ A complex system that works is invariably found to have evolved from a simple system that worked. Designing for Social: 3 Do or Die Principles
  • 12. So, look for simple things: 1. A social object that people collect & share 2. Take advantage of existing relationships 3. An activity with lots of pain 4. A tightly-knit monoculture Designing for Social: 3 Do or Die Principles Joshua Porter
  • 13. Designing for Social: 3 Do or Die Principles 1. Personal value precedes network value 2. Give people a feeling of control 3. Complex systems arise from simple ones Designing for Social: 3 Do or Die Principles Joshua Porter
  • 14. Thank You! Find/follow me: @bokardo

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