• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)
 

Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)

on

  • 3,575 views

Geoffrey Miller, Author, “Spent” & “The Mating Mind” ...

Geoffrey Miller, Author, “Spent” & “The Mating Mind”

Warm Gun: the 1-day conference about measurable design
www.warmgun.com

Presented by 500 Startups
www.500startups.com

Statistics

Views

Total Views
3,575
Views on SlideShare
3,570
Embed Views
5

Actions

Likes
5
Downloads
0
Comments
1

3 Embeds 5

https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 2
http://edicolaeuropea.blogspot.com 2
http://a0.twimg.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!) Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!) Presentation Transcript

    • Evolution and Consumption
      Geoffrey Miller
      Evolutionary Psychology
      University of New Mexico
      gfmiller@unm.edu
    • Conspicuous consumption: Display elite wealth & taste?
    • But no elites in prehistory …
    • Evolutionary consumer psychology
    • Products
      Practical: survival commodities
      Pleasure premium: private vices
      Display premium: everything else
    • ‘Consumption’ ‘Display’
    • Displays to:
      Attract mates
      Deter rivals
      Impress parents
    • Display principles
      Conspicuous:
      • cost (size, materials, energy, time)
      • precision (typicality, symmetry, repetition, fit, finish)
      • creativity (novelty, utility, symbolism)
      • reputation (status, fame, brand)
    • Central Six mental traits
      • Intelligence
      • Openness
      • Conscientiousness
      • Agreeableness
      • Stability
      • Extraversion
      All are:
      • Ancient across species
      • Genetically heritable
      • Stable across life & cultures
      • Attractive to mates, friends, kin
      • Judged & measured accurately
    • Intelligence
      Verbal, spatial, social, emotional
      Bumper stickers:
      + A PBS mind in a Fox news world
      + Sane, paululumlinguaeLatinaedico
      • TV is gooder than books
      • Mommy says I’m special
    • Openness
      Novelty, fantasy, aesthetics, liberalism, globalism
      Bumper stickers:
      +I like it sloppy and weird
      + Legalize freedom
      • If God didn’t want us to eat animals, he wouldn’t have made them out of meat.
      • Gun control means using both hands
    • Conscientiousness
      Discipline, planning, ambition, order
      Bumper stickers
      + Today is the tomorrow you forgot to plan for yesterday
      + Jesus would have used his turn signals
      • Oral sex is always a great last minute gift idea
      - Drive it like you stole it
    • Agreeableness
      Kindness, honesty, modesty, tenderness
      Bumper stickers
      + Commit random acts of kindness and senseless beauty
      + Who would Jesus bomb?
      - You suck and that’s sad
      • If you can read this, you’re in my kill zone
    • Genetic quality
      Intelligence
      Educational credentials
      Skilled employment
      Facebook, chat
      Income
      Conspicuous consumption
      Mates, Friends
    • Consumerist capitalism = ?
      Conservatives: rationality + free markets
      Radicals: blank slate + oppression + ideology
      Darwinians: display instincts + display norms
      (+ markets, oppression, ideology, media, technology, governments, corporations, lobbyists, historical accident, cultural inertia,)
    • 21st century trait-display?
      Shanghai
      Dongtan
    • Questions?