Your SlideShare is downloading. ×
Warm Gun: Designing with Data: Usability Testing & the UI
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Warm Gun: Designing with Data: Usability Testing & the UI

2,605
views

Published on

Darrell Benatar, UserTesting.com …

Darrell Benatar, UserTesting.com

Warm Gun: the 1-day conference about measurable design
www.warmgun.com

Presented by 500 Startups
www.500startups.com

Published in: Design

1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,605
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Warm Gun Conference October 8, 2010
    Get Feedback. Get Better.
    Copyright 2010
    UserTesting.com
    Confidential
  • 2. Two Steps for Improving Revenue
    Find out why people aren’t buying
    Fix it
    Copyright 2010
    UserTesting.com
    Confidential
  • 3. What’s your customer thinking?
    In Cyberspace, no one can hear your customer scream.
    Copyright 2010
    UserTesting.com
    Confidential
  • 4. Ways to Find Out Why
    • Surveys
    • 5. Chat Scripts
    • 6. Talk to sales/support team
    • 7. Usability Testing
    Copyright 2010
    UserTesting.com
    Confidential
  • 8. Usability Testing
    • Traditional Usability Testing
    • 9. Web-based Usability Testing
    • 10. Moderated
    • 11. Unmoderated
    Copyright 2010
    UserTesting.com
    Confidential
  • 12. UserTesting.com
    • On-demand access to a large panel of pre-screened users
    • 13. Self-service, 1 hour turn-around, $39
    Copyright 2010
    UserTesting.com
    Confidential
  • 14. Copyright 2010
    UserTesting.com
  • 15. Ways to Use UserTesting
    • Test new users: do they understand what you do and can they accomplish basic tasks on your website?
    • 16. Test new features with logged-in users: re-use UserTesting testers or use your own customers
    • 17. Test your competitor’s website
    • 18. Test users’ experience searching for your offering on Google
    Copyright 2010
    UserTesting.com
    Confidential
  • 19. Ways to Use UserTesting
    • The $300M button
    • 20. OpenTable: 10% increase in conversion rate
    Copyright 2010
    UserTesting.com
    Confidential
  • 21. Copyright 2010
    UserTesting.com
    Confidential
  • 22. Common Problem:
    Sign-in / Register
    Copyright 2010
    UserTesting.com
    Confidential
  • 23. Common Problem:
    Sign-in / Register
    Copyright 2010
    UserTesting.com
    Confidential
  • 24. Warm Gun Conference October 8, 2010
    Get Feedback. Get Better.
    Copyright 2010
    UserTesting.com
    Confidential