“a cluster of network access point[s] and associated IT tool[s] situated in the context of physical, digital, human, and social resources organized in support of learning” (Beagle, 2006, xviii) Campus-wide collaboration opportunities “allow for access to library resources and reference assistance with productivity software and technical support, allowing students to research and produce final projects in a one-stop shopping environment.” (Church, 2005, p. 75) Social learning (Bandura, 2006)
Rogers (2003): “agenda-setting occurs when a general organizational problem is defined that creates a perceived need for an innovation.” (p. 422) Barnes & Noble, Borders, Joseph-Beth Booksellers Informal vs monastic Knowledge Delivery vs Knowledge Creation Recognition of need for partnerships
“the stage in the innovation process at which a problem form the organization’s agenda is fit with an innovation, and this match is planned and designed.” (Rogers, 2003, p. 423) U of Iowa (1992) & U of SoCal (1994) Diffusion: conference papers, presentations, and professional networks Other libraries followed early examples by renovating/redesigning physical spaces to create information/learning commons areas (Caniano, 2010; Shill & Tonner, 2003)
where the org modifies the innovation to suit its needs, & restructures itself to accommodate the innovation (Rogers, 2003) UNLV: locale to diffuse UTC Library design to accommodate more media-based and interactive assignments UTC Library staffing & restructuring (Learning Commons, Media)
The organization defines the relationship between itself and the innovation more clearly (Rogers, 2003) Information vs. Learning Commons Deeper partnerships with university writing centers, tutoring centers, and other services (Schmidt & Kaufman, 2005) Example: U of L lack of clarity
When the innovation becomes an ongoing element in the organization’s activity (Rogers, 2003) Innovation loses its identity as a novelty and becomes a part of the normal planning processes of the organization. Area of Struggle Mercer – failure to plan U of L – failure to clarify UTC – Commons still pending
Model of innovation decision-making a useful frame to contextualize decision making in organizations Implementation stages most likely to be barriers to diffusion/success
Bandura, A. (2006). On integrating social cognitive and social diffusion theories. In A. Singhal & J. Dearing (Eds.), Communication of innovations: A journey with Ev Rogers, pp. 111- 135. Beverly Hills, CA: Sage Publications. Beagle, D. (2006). The information commons handbook. New York, NY: Neal- Schuman Publishers. Caniano, W. T. (2010). Academic library design: A commons or an Athenaeum? Library Philosophy & Practice (e-journal), 428. Retrieved from http://digitalcommons.unl.edu/libphilprac/428/ Church, J. (2005). The evolving Information Commons. Library Hi Tech, 23(1), 75-81. Rogers, E. M. (2003). The diffusion of innovations (5th ed.). New York, NY: Free Press. Schmidt, N., & Kaufman, J. (2005). Learning commons: Bridging the academic and student affairs divide to enhance learning across campus. Research Strategies, 20(4), 242-256. Shill, H., & Tonner, S. (2003). Creating a better place: Physical improvements in academic libraries 1995-2002. College & Research Libraries, 64(6), 431-466.