Google Ad - Parisian Love
Upcoming SlideShare
Loading in...5
×
 

Google Ad - Parisian Love

on

  • 1,381 views

Describing the marketing elements of Google first ad in 13 years; The Parisian Love

Describing the marketing elements of Google first ad in 13 years; The Parisian Love

Statistics

Views

Total Views
1,381
Views on SlideShare
1,380
Embed Views
1

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Google Ad - Parisian Love Google Ad - Parisian Love Presentation Transcript

  • Parisian Love Super bowl Ad campaign Vinay Shriyan Roll 61 PT. MBA Marketing II Year, Div A NMIMS
  • Storyboard
  • Storyboard
  • Feb 7, 2010 at the...
  • End of the 3 rd Quarter
  • Demographics
  • Communication Strategy
    • “ Even big brands find it helpful to remind the public about themselves in a positive light, especially on the Super Bowl”
    • - Eric Schmidt (CEO, Google)
    • Past: Google text based ads, youtube product videos
    • Objective: Increase Market share
    • Audience: One and all
    • Message: In life, whatever be your question, we will show you the solution
    • Products: Out of more than a hundred, only "Search"
    • Resources: $4 Million odd (cost of ad time)
  • USP Simple.
  • Post the ad
  • Post the ad
  • Trivia
    • First even TV ad, in 13 years of existence
    • Google released it on Youtube 3 months before
    • Super bowl get 106 Million viewers
    • Google daily gets 159 Million viewers
    • This ad was in reply to Microsoft
  •