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Google Ad - Parisian Love
 

Google Ad - Parisian Love

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Describing the marketing elements of Google first ad in 13 years; The Parisian Love

Describing the marketing elements of Google first ad in 13 years; The Parisian Love

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    Google Ad - Parisian Love Google Ad - Parisian Love Presentation Transcript

    • Parisian Love Super bowl Ad campaign Vinay Shriyan Roll 61 PT. MBA Marketing II Year, Div A NMIMS
    • Storyboard
    • Storyboard
    • Feb 7, 2010 at the...
    • End of the 3 rd Quarter
    • Demographics
    • Communication Strategy
      • “ Even big brands find it helpful to remind the public about themselves in a positive light, especially on the Super Bowl”
      • - Eric Schmidt (CEO, Google)
      • Past: Google text based ads, youtube product videos
      • Objective: Increase Market share
      • Audience: One and all
      • Message: In life, whatever be your question, we will show you the solution
      • Products: Out of more than a hundred, only "Search"
      • Resources: $4 Million odd (cost of ad time)
    • USP Simple.
    • Post the ad
    • Post the ad
    • Trivia
      • First even TV ad, in 13 years of existence
      • Google released it on Youtube 3 months before
      • Super bowl get 106 Million viewers
      • Google daily gets 159 Million viewers
      • This ad was in reply to Microsoft
    •