Environmental Reporting NMIMS University
First year, Marketing
Div. A, RollNo.
reporting is a tool to
performance; used to
and the implementation
of voluntary initiatives
and codes of conduct.
For my environmental reporting and/or disclosures pratices in the industry I would like to discuss starbucks
(one US's top beverage company), how they identified their environment threats and work for a better
tomorrow for self and their customers.
Active role in advancing the usgbc’s(U.S. Green Building Council) leed standard for retail
24-hour monitoring of energy usage among a sample of 19 starbucks stores in the u.s.
Providing 409 store managers in eight regions with resource report cards(feedback on their store’s
energy and water usage)
Offered customers a chance to donate their 10 cent discount to the chesapeake bay Foundation
Promoting reusable mugs
Redirecting the commuter mug discount to a locally relevant NGO increased customer participation
nearly 18 percent
Starbucks supports these organizations
Long term commitment to the environment
We aspire to have stores that are powered by
We will aspire to build only green stores
We aspire to a time when our cups create no