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  • 1. AIM Research Study: Gazetteer of Advice for Museum Entrepreneurs October 2012Jon FinchBlack Radley Culture Ltdjon_finch@blackradley.comwww.blackradley.comTel: 0845-226-0363Fax: 01694-722040
  • 2. AIM Resilience Research October 2012Table of Contents1 Introduction .................................................................................................... 32 Sources of Advice ............................................................................................ 5 2.1 Collections Link website ......................................................................... 5 2.2 Cultivate Website and Resources............................................................ 7 2.3 Directory of Social Change ..................................................................... 9 2.4 GOV.UK Website ................................................................................. 11 2.5 HM Revenue & Customs ...................................................................... 13 2.6 Institute of Fundraising ....................................................................... 15 2.7 Making Adaptive Resilience Real........................................................... 17 2.8 Mission, Models, Money ....................................................................... 19 2.9 North East England – Tourism Business Toolkit ..................................... 22 2.10 Risk Awareness Profiling Tool............................................................... 24 2.11 Share Museums East ........................................................................... 26 2.12 South West Federation of Museums and Art Galleries Website ............... 28 2.13 South West Tourism Alliance – Advice for Business Start ups ................. 31 2.14 Voluntary Arts Website and Resources.................................................. 33 2.15 Volunteering England .......................................................................... 35 Appendix 1 – Other Sources considered in the Review ................................... 37 Appendix 2 – Relevant Online forums............................................................ 38 Appendix 3 – Source Data ............................................................................ 39© Black Radley Ltd 2012 2 Tel: 0845-226-0363
  • 3. AIM Resilience Research October 20121 IntroductionDuring September and October 2012 Black Radley Culture was commissioned toidentify and evaluate sources of advice for organisational effectiveness andentrepreneurial effectiveness available to the independent museums sector. Ouranalysis has revealed a range of potential sources of guidance, although the majoritywere not specifically concentrating on resilience and enterprise, often providingmore wide ranging business advice.The sources we considered include a number created specifically for the museumssector (e.g. the South West Federation of Museums and Art Galleries Website andShare Museums East), for the wider Cultural Sector (e.g. Mission, Models, Money andthe Cultivate website) and those providing generic business support (e.g. BusinessLink, various government department websites). Our investigation has also led us toconsider a much wider spectrum of websites and resources (such as Arts andBusiness and a variety of museum agency websites) which, whilst not necessarilydirectly relevant to this review, demonstrate the broader support that is available tothe cultural sector.This broad support includes well known opportunities for the sector, such as theMuseum Development resource, and the range of projects and programmesdelivered under this banner, as well as the advisers employed by ACE to support theAccreditation process. It also includes agencies such as Arts and Business, as well asa host of individuals and organisations with particular experience and expertise inthis area, often operating in a freelance or consultancy capacity (although naturallysuch support will come at a cost in most instances). Our work also threw up otheropportunities that might not be so well known to the sector, such as the supportprovided for tourism business by many local authorities and destination managementorganisations.Our research has demonstrated what many of the people we talked to as part of ourinvestigations already suspected, that the relevance and value of the current advicesources is often patchy. This is not to say that the quality of content or the manner inwhich they have been produced is poor, just that the focus on resilience andenterprise is often limited or that the resources we look at were not necessarilyproduced to provide guidance for the museums sector.It should be acknowledged that the context in which museums and businesses areoperating is continuing to change rapidly. It is clearly becoming increasingly difficultto ensure that any source of advice continues to stay relevant.© Black Radley Ltd 2012 3 Tel: 0845-226-0363
  • 4. AIM Resilience Research October 2012Our findings, the feedback we have received and our experience of working withbusiness across a range of sectors, demonstrates that the current sources ofguidance should not be used in isolation. Any concerted attempt by an organisationor individual to consider issues around resilience and enterprise should consider thefour, overlapping areas referred to below: - A mentoring process; - Peer to peer engagement; - Bespoke support provided by an individual or organisation with expertise; - A specific programme of work focusing on resilience or enterprise (e.g. London’s Survive and Thrive).Black Radley Culture believes that the sources of advice evaluated in this documentare best used supporting such a wider process of development. In practice we havealso discovered that many people find on-going membership of the various onlineforums which are available as, or more, useful than static websites or hard copysources. We have therefore provided a very brief summary of a number of theopportunities in this area in Appendix 2.Following consultation with a range of individuals across the sector, and after ourown analysis, we have concentrated on those sources which we feel eitherspecifically look to provide guidance around resilience or enterprise, or by theirnature and content provide information of relevance to the sector. This has limitedthe evaluation to a relatively small number of websites and publications.All the sources we have analysed are of value to the sector and provide a range ofuseful guidance. As you can see we have provided brief summaries for each alongwith an assessment of usability, focus and sector relevance. To emphasise again,these assessments do not necessarily reflect the quality of the resources, but moreBlack Radley Culture’s view of the relevance and provision in relation to resilienceand entrepreneurial effectiveness for this sector.We have also provided a simple guide to the level of information available in thesources for each of the standard business advice areas (score of 3 = high level ofinformation, 2 = some information is provided, 1 = little or no information isprovided). The same approach has also been adopted for a number of museumspecific areas.© Black Radley Ltd 2012 4 Tel: 0845-226-0363
  • 5. AIM Resilience Research October 20122 Sources of Advice2.1 Collections Link websiteType of Resource: Described as the Collections Trust intelligence hub(http://www.collectionslink.org.uk/). Web based facility designed to supportprofessional collaboration, skills exchange and development.There is a registration option which is free, however it takes a long time to beadmitted. There is also the option to become a Collections Trust partner. TheCollections Trust Partner Scheme promotes the leading suppliers of products,services and expertise in collections care and management to the museums, librariesand archives sector.Content summary: There are sections on social collaboration where the user cancreate their profile, there are also guidance and factsheets sections where the usercan browse by subject or browse by practice and a programmes section including;accreditation, Heritage Lottery Fund, benchmarks in collections care, events ,supplier listing and a link to the Collections Trust flagship event Culture2013.Culture2013 identifies how those in the collections community can be right at theheart of their organisation, proactively supporting positive change.There is a shop selling publications on collections care.Focus: Some resources on resilience including a sustainable environmentalmanagement blog and articles.Sector Relevance: Very relevant to the sector on the specific subject of collectionscare.Usability: Easy to use site with good drop down menus and high profile searchfunction.Further support available: Links to suppliers in categories of building management,consultancy services, digital services, exhibition services, preservation equipment andsystems and software.Effectiveness/Views of Customers: Very comprehensive resources on collection care.Other comments:© Black Radley Ltd 2012 5 Tel: 0845-226-0363
  • 6. Collections LinkFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 6
  • 7. AIM Resilience Research October 20122.2 Cultivate Website and ResourcesType of Resource: Cultivate is an East Midlands based consultancy organisationfocusing on the cultural sector. Its website contains a range of advice and links toother resources (http://www.cultivate-em.com/).Content summary: The site is headlined as “Supporting arts organisations andaudience development across the region”. The site explicitly focuses on resilience asone of its key priorities, and deals with four main areas; organisational development,leadership and skills development, philanthropy and fundraising, and audiencedevelopment. It contains a range of resources created by Cultivate and specificallytargeted at organisations in the cultural sector. The website also outlines a series ofproducts and services relating to enterprise and resilience which can be purchasedfrom the consultancy including philanthropy and fundraising training. Some of theproducts are subsidised.Focus: The guidance available includes focused business planning advice. Theseinclude two page summaries, each focusing on particular aspects of the planningprocess. The other free available resources on the site focus on organisationaldevelopment, governance and fundraising. Resources provide guidance on a rangeof other topics and there are some useful case studies, several using museums.Sector Relevance: The resources are explicitly targeted at the broader cultural sector,there is undoubtedly a focus on the arts sector, however some of the case studiesand other resources come directly from the museums sector.Usability: The site is well structured and signposted allowing the user to navigatearound the site with relative ease. The business planning advice for example isfocused and targeted. Each summary focuses on a particular aspect, the language isbusiness like, and clearly structured. The case studies are also well written outliningkey points to consider and why the case study is relevant.Further support available: There are a range of case studies and PDFs available, aswell as consultancy services which naturally need to be paid for in some form,although some are subsidised.Effectiveness/Views of Customers:Other comments: Good quality products from Cultivate, all designed specifically forthe cultural sector, using business like language in an accessible manner.© Black Radley Ltd 2012 7 Tel: 0845-226-0363
  • 8. CultivateFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 8
  • 9. AIM Resilience Research October 20122.3 Directory of Social ChangeType of Resource: The website (http://www.dsc.org.uk/Home) has a range ofresources relating to the charities sector. The home page is very busy comprising, amixture of events, news and support.Registration is free and enables access to a range of downloadable resources somefree and some for sale. There is an option to subscribe to DSC e-news.Content summary: There is a range of publication for sale, a conference listing, amenu of training courses including: finance, fundraising techniques, humanresources, information and communication, law, management and governance,personal development and sector, policy and campaigns.There is an area on the site providing information on coaching.Focus: No relevance to resilience apart from fundraising advice and some of thetraining courses.Sector Relevance: Little relevance to the sector generally. Using museums in thesearch function showed only one result on membership or friends schemes.Good link to subscription sites on how to improve fundraising. No actual advice onrunning a museum.Usability: Busy site with too much information per page but a good search functionby category and A to Z of services.Further support available: Website offers a limited range of services for salecomprising room hire and training, no consultancy or specific advice offer evident.Effectiveness/Views of Customers: The user might struggle to find answers toparticular questions. There is an opportunity to submit feedback on the site.Other comments:© Black Radley Ltd 2012 9 Tel: 0845-226-0363
  • 10. Directory of Social ChangeFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 10
  • 11. AIM Resilience Research October 20122.4 GOV.UK WebsiteType of Resource: The Business Link website is now one of twelve options in thegovernment information site website (http://www.gov.uk/browse/business) thebusiness section has sixteen options ranging from generic topics to specific specialistadvice.Content summary: The website provides a range of advice sources as follows:Business premises and business rates, Business tax, Expenses and employee benefits,Farming, Food, catering and retail, Funding and debt, Imports and exports, Licencesand licence applications, Manufacturing, Maritime vessels and work at sea, Running alimited company, Sale of goods and services and data protection, Selling yourbusiness and closing down, Setting up, Trademarks, copyright and intellectualproperty and Waste and environmental impact.Focus: The topic links take the user to further menu choices drilling down into theissue. There is little specifically on resilience. The core topics of running a businessare all covered with a mix of in depth guidance and ‘quick guides’.Sector Relevance: The search function “museums” showed a number of brief genericarticles primarily above import and export of goods in the creative industries sector.No actual advice on running a museum.Usability: Website well laid-out and easy to use and even with the wide range oftopics. Many links take the user to pages within another of the main twelve sectionswhich feels not very useful. The site appears very self-contained and almost hard toescape from although on a few pages there are links to external sites such asDepartment for Business Innovation and Skills, HM revenue and Customs and UKTrade International.Further support available: NoneEffectiveness/Views of Customers: There is no opportunity to rate or comment onthe resources or advice available on the website.Other comments:© Black Radley Ltd 2012 11 Tel: 0845-226-0363
  • 12. .gov.ukFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 12
  • 13. AIM Resilience Research October 20122.5 HM Revenue & CustomsType of Resource: The website (http://www.hmrc.gov.uk/) has a wide range ofresources accessed by way of menu, including on screen advice and documentdownloads. There are links to other government sites such as Business Link,Companies House and National Careers.Content summary: The website provides a menu of resources relating to tax affairsof running a business. Main topics: Registration with HMRC, Corporation Tax, VAT,Import and export.Focus: The menu links take the user to further menu choices drilling down into theissue. There is little specific reference to resilience.Sector Relevance: The website allows the user to input the business sector(Museums and gallery operation) and location and identify the licences and permitsthat might be required to operate such a business.Using museums in the search function showed a lot of sector specific advice aboutVAT treatments for charities and useful list of business activities which may becarried out by a museum. There is no actual advice on running a museum.Usability: Website is well-laid out and easy to use but a number of menus use quitetechnical language so the user would need to be familiar with the subject to makeprogress.Further support available: There is a telephone helpline and email enquiry functionfor charities.Effectiveness/Views of Customers: There is no opportunity to rate or comment onthe resources or advice available on the website.Other comments:© Black Radley Ltd 2012 13 Tel: 0845-226-0363
  • 14. HMRCFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 14
  • 15. AIM Resilience Research October 20122.6 Institute of FundraisingType of Resource: The website (http://www.institute-of-fundraising.org.uk/home/)has a comprehensive range of resources relating to fundraising.Membership is at an individual or organisational level although most of the contentwas free to non-members.Content summary: There is a membership section, events and training listing,comprehensive online fundraising guidance including short videos, webinars andnews and jobs sections. There is also a good research section with some very recentdata on fundraising.There are a range of fundraising qualifications run by the Institute and associatedtraining opportunities.Focus: No specific relevance to resilience apart from fundraising advice and some ofthe research publications.Sector Relevance: Given the clear focus on fundraising would be a useful resource formuseums looking for support in this area.Usability: Easy to use, well laid out site, but three different menu toolbars indifferent places so at times difficult to return to a previously accessed page. Searchfunction in hidden at bottom of the page so not immediately obvious.Further support available: The site contains a listing of fundraising consultants, finda supplier function and details of geographic or special interest fundraising groups.The “find a supplier” database seemed comprehensive.Effectiveness/Views of Customers: It seems like the user would be able to findanswers to particular questions. There is an opportunity to submit feedback on thesite.Other comments: Very good specialist resource, it is not targeted at museum sectorbut would be useful for fundraising support.© Black Radley Ltd 2012 15 Tel: 0845-226-0363
  • 16. Institute of FundraisingFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 16
  • 17. AIM Resilience Research October 20122.7 Making Adaptive Resilience RealType of Resource: ACE publicationContent summary: A substantial document produced by ACE during 2010. Thedocument is primarily concerned with the potential application of models andtheories to create resilient arts organisations, rather than offering specific advice andguidance around the subject. It explores methodologies, and contains a strongintellectual threadFocus: The publication’s main focus is around “adaptive resilience”, it explains thetheory behind the theory, assesses the applicability to the arts sector, outlines thepotential benefits to the arts sector in adopting the approach, and makes a set ofrecommendations. It does this in some detail, and explores the topic of resiliencethoroughly, however it is clearly not designed to provide generic resilience advice.Sector Relevance: The publication is very focused on the arts sector, it was writtenbefore ACE had formally taken responsibility for the museum and library sectors.However it was written with the independent arts sector in mind, and much of whatis written could be transferable to the independent museums sector.Usability: The document is written from quite a personal perspective, by a memberof ACE staff who was just about to leave the organisation. It does include somestrongly argued theories, and follows a traditional academic approach of scoping theargument, describing and exploring the methodology, discussing applicability andthen providing recommendations. However it does provide models andrecommendations that could certainly be of value to organisations.Further support available: The publication was written as a one off, and providedrecommendations to the sector and ACE about how to improve resilience, thereforeapart from references to other publications and resources focusing on resilience(such as Mission, Models and Money) there is no further support.Effectiveness/Views of Customers: A number of members of the sector and ACEreferred to the publication and the context it provides around resilience.Other comments: A strongly argued document, which provides a detailed analysis ofthe topic of resilience.© Black Radley Ltd 2012 17 Tel: 0845-226-0363
  • 18. Making Adaptive Resilience RealFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 18
  • 19. AIM Resilience Research October 20122.8 Mission, Models, MoneyType of Resource: Web based range of resources, supporting a broader programmeof work (http://www.missionmodelsmoney.org.uk/).Content summary: MMM is described on the website as a “Passionate network ofthinkers and doers. The website contains a range of resources which are nominallydivided between the main headings of Mission, Models and Money, the focus onresilience is emphasised regularly. Under each heading there are listings for a varietyof resources including reports, case studies, summaries and advice. On the frontpage there are also links to two projects MMM is delivering. Re.volution is a peerlearning network designed to support arts and cultural organisations renew mission,reconfigure business model and revise approach to money. Re.think is a networkdesigned to support those working in the cultural sector. There is a mixture ofmaterial created through the various MMM programmes, and links to materialcreated elsewhere for the cultural sector.Focus: The content is clearly focused on developing creative resilience, and there area range of resources targeted at doing that. The resources focus on a range ofsignificant issues such as finance and business planning. The material is very wideranging, some exploring the theories ad models behind resilience, others offeringmore practical advice. Though the specific nature of the resources seems to besomewhat ad hoc, and more dependent on the range of projects MMM has beeninvolved with in the past rather than offering a thorough set of advice to usersSector Relevance: The website, and the language it uses, is focused towards the artssector. The approach throughout the resources is highly creative and flexible,however it is explicitly targeted at small and medium sized institutions, and there ismuch included here that it is transferable.Usability: On first viewing the site is a little overwhelming, and whilst there is anexplicit reference towards resilience, it is not immediately clear where to go tosecure specific information or guidance. However once you have found your way tothe sections focusing on Missions, Models and Money the relatively wide range ofresources are straightforward to identify and use.Further support available: There are a range of resources to access directly throughthe site providing advice and guidance. There are details of a large number of casestudies undertaken through MMM, which museums may find useful. There is alsosome signposting to other opportunities and information, as well as networks andcommunities of practice.© Black Radley Ltd 2012 19 Tel: 0845-226-0363
  • 20. AIM Resilience Research October 2012Effectiveness/Views of Customers: The site does allow users to comment on theproducts/resources, there are not a huge number of comments, but those that arethere are positive. Though some of the comments need to be treated with somecaution as they look like the generic comments sent in large numbers to countlesswebsites. It is also recommended by the Making Adaptive Resilience Real ACEpublication.Other comments: There are some strong and well written case studies looking atvarious aspects of resilience and entrepreneurialism. The site’s approach to dividingup resources between the areas of Mission, Models and Money is also of value.© Black Radley Ltd 2012 20 Tel: 0845-226-0363
  • 21. MMMFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 21
  • 22. AIM Resilience Research October 20122.9 North East England – Tourism Business ToolkitType of Resource: One stop online shop offering web based support to Tourismorganisations (http://www.tourismbusinesstoolkit.co.uk/business-support).Content summary: The website provides a range of business focussed advice andguidance for tourist organisations. The site contains a business support section,alongside areas looking at marketing, research and case studies. The main bulk ofinformation is situated in the business support section in the form of advice, links,case studies and guides.Focus: The guidance is split into a range of sections such as business starts up,finance and funding and training. Each section contains a summary of advice with arange of links to external documents and advice sources, including a number to theBusiness Link website. They also contain specially designed “How to….Guides” on avariety of business and resilience related topics. There are case studies attached toeach section in the form of documents and Videos. The site is designed to offereffective business support the tourism sector, and covers the majority of bases. Themarketing section considers a range of business development and entrepreneurialeffectiveness issues that are less often found in museum focused sites, these include“Finding Routes to Market” and “Using Social Media”.Sector Relevance: Whilst the site is clearly targeted at the broader tourism sector,and those specifically in the North East, much of the advice being given is ofrelevance to museums. A number of the case studies are museum based.Usability: The website is easy to navigate, once the user has registered and gainedaccess. There is a straightforward structure based on traditional business adviceareas such as finance and training. The site is entirely focused on business support,and is therefore not cluttered with information relating to other issues. The Howto…Guides are useful, providing bite size chunks of information for the user.Further support available: As already stated the site is linked to a range of otherresources such as the Business Link website. However the site does not seem tohave been updated for more than a year, and the links to further training event haveno forthcoming opportunities.Effectiveness/Views of Customers:Other comments:© Black Radley Ltd 2012 22 Tel: 0845-226-0363
  • 23. NE Tourism ToolkitFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 23
  • 24. AIM Resilience Research October 20122.10 Risk Awareness Profiling ToolType of Resource: A web based (http://www.raptonline.org.uk/welcome.asp)resource focused on risk awareness across museums, libraries and other culturalinstitutionsContent summary: The resource, developed in 2010, enables users to undertake astep by step assessment of the risk awareness at an organisation. It takes the usersthrough a thorough process focusing on four key areas; Assets, Systems, Finance andAudience. The user is required to register and answer a range of questions in eacharea as part of a directed process. Each question has further context and detail toinform the user.Focus: The site is entirely focused on the issue of risk awareness, and takes the useron a managed exploration of that subject. It covers each of the key areas thoroughly,and by doing this provides significant detail concerning resilience, and a certainamount concerning enterprise. Users will certainly be more aware of the broad issueof risk, and its relationship to resilience, once they have utilised the RAPT tool.Sector Relevance: The resource has been specifically designed for culturalorganisations, museums and archives in particular. The nature of the questions, andof the additional information provided, has been done with the cultural sector verymuch in mind.Usability: The user needs to register before using the tool, and therefore you canonly access the questionnaire, and associated information once you have done that.The user is guided through the tool in a regimented way, although you do have theopportunity to access the key areas in your preferred order. However this guidedapproach does make the tool straightforward to use, and the additional informationprovided within each question should provide useful context to even the mostuninitiated.Further support available: As already mentioned further information is provided ateach stage, at each question posed within the tool. This information includesmaterial specifically created for the tool, links to other websites and guidance, alongwith specific resources.Effectiveness/Views of Customers: The tool is well used by the museums sector andrelevant agencies.Other comments: A few areas of the site could do with a little updating (e.g. theregular references to MLA)© Black Radley Ltd 2012 24 Tel: 0845-226-0363
  • 25. RAPTFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 25
  • 26. AIM Resilience Research October 20122.11 Share Museums EastType of Resource: The website acts as a gateway to a range of resources includingadvice, training programme, marketplace(http://www.sharemuseumseast.org.uk/default.aspx).Content summary: The website provides access to resources either producedspecifically by the Share programme, or recommended by it to assist museums in theEast of England. The introduction to the website talks of supporting excellence,resilience and co-operation in museums in the region. There is a trainingprogramme, resource listing, marketplace, network opportunities amongst others.Focus: The resources section, where the majority of advice is contained, is split intothree areas; Collections, Learning and Managing your Museum. The informationprovided here is a mixture of material specifically produced in the East of England,and links to a broader set of material produced by MLA, ACE etc. Both the Managingyour Museum and Collections sections provide some advice and guidance linked toresilience amongst a broader range of resources. However the range of informationis not huge, and the site states that further information and resources will becomeavailable in September 2012.Sector Relevance: The website, resources and advice are aimed specifically at themuseums sector, and specifically small and medium sized organisations based in theEast of England, though the vast majority of resources are applicable across thesector.Usability: Generally, the website is well structured and clearly signposted, though theuser might naturally go to the Managing your Museum section to secure adviceconcerning resilience and running an effective business. However this particularsection is somewhat limited currently. The resources section provides access to abroad range of material and links through a range of museum friendly topics thoughthis is no attempt to interpret or rationalise the information.Further support available: The broader Share programme includes access to a widerange of training, networks, a digital ideas bank etc, which are nominally limited tomuseums in the East of England.Effectiveness/Views of Customers: The site is popular amongst museums in the Eastof England.Other comments:© Black Radley Ltd 2012 26 Tel: 0845-226-0363
  • 27. Share Museums EastFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 27
  • 28. AIM Resilience Research October 20122.12 South West Federation of Museums and Art Galleries Website Type of Resource: The South West Federation website contains a range of webbased resources to assist museums across a number of key areas(http://www.swfed.org.uk/).Content Summary: The site contains a broad swathe of advice and guidance for thesector, a significant amount of which relates to resilience and business development.The Resources section of the site covers a variety of topics covering areas such asorganisation, collections and people. The Organisation Section is the most relevantand looks at the themes of governance, management and money. A particularhighlight includes a step by step toolkit designed to assist museums of any size todevelop a robust forward plan. The toolkit takes the user on a guided tour throughthe requirements of developing an effective business plan. The vast majority of theremainder of the site is a reasonably comprehensive set of links to other advice,guidance and good practice (mainly AIM, MLA publications, with some references toBusiness Link)Focus: The resources are not explicitly targeted towards resilience and enterprise,however they do cover a number of important topics. The main, unique tool is theforward planning resource and this has clearly been designed with smaller museumsin mind, as have the links to the other sources, creating a useful and comprehensiverange of guidance.Sector Relevance: Resources are specifically targeted at those smaller and mediumsized museums in the South West who may struggle to access such support andguidance elsewhere, however the majority of the resources are appropriate formuseums based anywhere. Therefore the majority of the links are to publicationsand resources with museum or cultural grounding, or linked to the charitable sector.Usability: The site is well signposted and sensibly divided up using clear,straightforward headings which are easy to navigate. The business related advice isnot difficult to identify. The forward planning resource is well written and verystraightforward to use, taking even the most uninitiated through in an easy to followmanner.Further support available: As mentioned previously the site is based on links toresources created elsewhere rather than being a unique resource in its own right,and therefore links the user to a wide range of further support. Because this is thesite of a museums federation there is also the opportunity to link easily to a thoroughrange of training, networks, and advice.© Black Radley Ltd 2012 28 Tel: 0845-226-0363
  • 29. AIM Resilience Research October 2012Effectiveness/Views of Customers: Feedback received whilst undertaking this workdemonstrates that the Forward Planning resource is popular amongst the sector.Other comments:© Black Radley Ltd 2012 29 Tel: 0845-226-0363
  • 30. South West FederationFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 30
  • 31. AIM Resilience Research October 20122.13 South West Tourism Alliance – Advice for Business Start upsType of Resource: Web based advice and guidance for tourism business start-ups inthe South West (http://www.swtourismalliance.org.uk/training-and-quality/tourism-business-start-ups/).Content summary: The website provides a range of business focussed advice andguidance for tourist organisations starting up in the South West. The advice, part ofthe wider South West Tourism Alliance website, is divided up into traditionalbusiness support sections such as finance, training and business planning.Focus: The guidance is targeted at tourism organisations in the early stage of theirexistence. The sections are a mixture of links to external sites and resourcesalongside some information and guidance created for the website by the South WestTourism Alliance. The vast majority of the information is provided by externalsources, with a few specific case studies relating to the sector in the region.Sector Relevance: Whilst the site is clearly targeted at the broader tourism sector,and those specifically in the South West, much of the advice being given is ofrelevance to museums.Usability: The website is easy to navigate, with a straightforward structure based ontraditional business advice areas such as finance and training. The site is entirelyfocused on business support, however compared to other sites, the informationprovided is limited.Further support available: As already stated the site is linked to a range of otherresources such as the Business Link website. However material created specificallyfor this site is limited.Effectiveness/Views of Customers:Other comments:© Black Radley Ltd 2012 31 Tel: 0845-226-0363
  • 32. South West Tourism AllianceFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 32
  • 33. AIM Resilience Research October 20122.14 Voluntary Arts Website and ResourcesType of Resource: A set of documents, available through the website, each focusingon an aspect of managing and/or running a voluntary arts organisation(http://www.voluntaryarts.org/running-your-group/va-briefings/).Content summary: Voluntary Arts (VA) is the UK and Ireland representative agencyfor the voluntary and amateur arts and crafts, a key part of its website is the VABriefings section which contains a listing of more than a hundred documents. Each ofthe documents focuses on a specific aspect of running or managing an artsorganisation, many of which have strong links to resilience and enterprise. Thethemes are provided in a long list on the front page of this section of the website inchronological order. Access to the documents themselves can only be secured oncethe user has registered on the VA website.Focus: The listing of themes and documents is clearly meant to cover the broad rangeof needs and expectations for those individuals considering setting up, or alreadyrunning, a voluntary arts organisation. A significant number of these cover issueswith a strong relevance to resilience (such as “Creating a Financial Risk Policy” or“Crisis Management and Disaster Recovery”) and to entrepreneurialism (such as“Attracting business sponsors” and “Social Enterprise”).Sector Relevance: The website and the resources created to support it have beenclearly targeted at voluntary arts organisations, therefore the language is simple andstraightforward, with some focus on the arts. However virtually everything that hasbeen included on the site has strong relevance to the independent museums sector.Usability: The site, and the resources it includes, is simple and straightforward tonavigate. The website talks in some detail about the use of the Plain English guidethough out the documents included, and this is reflected in the content of theguidance. However the titles and themes are not grouped in anyway, simply listedchronologically requiring the user to search out a particular topic. Clicking on thelinks takes the user to a page giving detail concerning the topic and a link to thedocument , which can be accessed once you have registered with Voluntary Arts.Further support available: Voluntary Arts also provide various other resources suchas training, summaries of funding available and a newsletter. There is a subscriptionservice, where the basic level, which gives you access to the guidance documents andnewsletter, is free. However the other subscription levels involve a charge.Effectiveness/Views of Customers:Other comments: Useful and wide ranging set of titles.© Black Radley Ltd 2012 33 Tel: 0845-226-0363
  • 34. Voluntary ArtsFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 34
  • 35. AIM Resilience Research October 20122.15 Volunteering EnglandType of Resource: Web based facility (http://www.volunteering.org.uk/) coveringevents, news and resources. There is a membership option which is free fororganisations with up to £30k of income.Content summary: There are sections on how we can help, volunteering options,resources, policy and campaigns and a shop. There are a range of information sheetsavailable to members including: finding out about volunteering, good practice,screening and safeguarding, legal issues, and student volunteering. The resourcessection covers events, funding, good practice, health and social care andpublications.Volunteering England has a range of volunteer centres across the country whereprospective volunteers can get local information and expertise. The volunteermanagement portal links to a range of guidance and training organisations.Focus: No specific relevance to resilience.Sector Relevance: Museums and libraries are one of the categories whichprospective volunteers could use to search for opportunities. This facility takes theuser to a separate site. A search showed lots of opportunities available but eventhough searching on museums and libraries some of the search results are not allrelevant to that sector.Usability: Easy to use, well laid out site, but some of the functionality is a bit slow.Further support available: Good signposting to other resources.Effectiveness/Views of Customers: Good resource for this particular subject for bothprospective volunteers and organisations wishing to make more use of volunteers.Other comments:© Black Radley Ltd 2012 35 Tel: 0845-226-0363
  • 36. Volunteering EnglandFinance Funding Business Planning Finance Systems, Tax and Payroll0 1 2 3 4People HR Training Volunteering0 1 2 3 4Infrastructure Environment Premises and Health and Safety IT and Ecommerce0 1 2 3 4Product Sales and Marketing Growing your business Creation and Innovation0 1 2 3 4Museum Specific Advice Governance Accreditation Collections Management Learning and education Evaluation and benchmarking0 1 2 3 4 36
  • 37. AIM Resilience Research October 2012Appendix 1 – Other Sources considered in the ReviewBlack Radley Culture considered a broad range of advice sources, websites andpublications as part of this project.Many of these sources contained useful references and links concerning enterpriseand resilience, however not in sufficient depth, in our opinion, to warrant a review aspart of this exercise. Additional sources/sites that we found valuable include: - Arts and Business (http://artsandbusiness.org.uk/) - Arts Council England (http://www.artscouncil.org.uk/) - Business in the Arts (http://www.businessinthearts.co.uk/) - Community Matters (http://www.communitymatters.org.uk/) - Culture 24 (http://www.culture24.org.uk/home) - CyMAL: Museums Archives and Libraries Wales (http://wales.gov.uk/topics/cultureandsport/museumsarchiveslibraries/cym al/?lang=en) - East Midlands Museums Service (http://www.emms.org.uk/) - Heritage Lottery Fund website (http://www.hlf.org.uk/Pages/Home.aspx) - Museums Association (http://www.museumsassociation.org/home) - Museums Galleries Scotland (http://www.museumsgalleriesscotland.org.uk/) - Northern Ireland Museums Council (http://www.nimc.co.uk/) - NCVO (http://www.ncvo-vol.org.uk/) - Various Local Authority websites© Black Radley Ltd 2012 37 Tel: 0845-226-0363
  • 38. AIM Resilience Research October 2012Appendix 2 – Relevant Online forumsWe would recommend investigating the opportunities provided by LinkedIn.LinkedIn is a social networking website for people in professional occupations,currently it has more than 175 million users, and our research for this project, andour broader experience of the sector indicates that of those working in theindependent museums sector have already joined. If you are not a member pleasego to www.linkedin.com to find out more.If you are a registered LinkedIn member then you have access to a wide range ofonline forums (or Groups as they are described on LinkedIn) where issues related toresilience and sustainability are regularly raised and discussed. There are too manyto list here but they include Arts & Business, Arts Funding Policy, Practice and Politics,Heritage Attractions, Museum & Art Galleries, Rethinking the Museum and theVisitor Attractions Group. All of these can be found by clicking on the groups tab inyour LinkedIn profileThe Guardian Culture Professionals Network is also a very useful forum(http://www.guardian.co.uk/culture-professionals-network?CMP). It provides regularupdates on topical issues across the cultural sector, and provides members with theopportunity to get involved, comment and watch web discussions on line.There are also a host of more generic, business focused discussion sites, such as theFree Business Forum http://www.freebusinessforums.co.uk/, and About My Businesshttp://www.aboutmybusiness.co.uk/.© Black Radley Ltd 2012 38 Tel: 0845-226-0363
  • 39. Making Share South West Directory South West NE Tourism Adaptive Voluntary Institute of Volunteering CollectionsAdvice Topic (content analysis) MMM Museums RAPT Cultivate Tourism .gov.uk HMRC of Social Federation Toolkit Resilience Arts Fundraising England Link East Alliance Change RealFunding 3 2 3 3 3 2 2 2 3 2 3 3 3 1 1Business Planning 2 2 3 3 3 3 2 1 2 2 1 1 1 1 1Finance Systems, Tax and Payroll 1 1 2 3 2 2 2 1 3 2 3 2 1 1 1HR 2 1 2 2 2 3 2 1 3 2 1 2 1 1 1Training 3 3 3 3 3 3 2 1 3 2 1 3 1 1 1Volunteering 2 3 2 1 1 1 1 1 3 1 1 1 1 3 1Environment 1 1 1 2 1 3 2 1 3 2 1 1 1 1 1Premises and Health and Safety 1 1 1 3 1 3 2 1 3 2 1 2 1 1 1IT and Ecommerce 2 1 2 2 2 2 2 1 3 2 1 2 1 1 1Sales and Marketing 1 3 2 3 3 2 2 1 3 2 1 1 1 1 1Growing your business 3 2 1 2 2 3 2 2 2 2 1 1 1 1 1Creation and Innovation 3 2 1 2 2 3 1 2 2 2 1 1 1 1 2Total 24 22 23 29 25 30 22 15 33 23 16 20 14 14 133 scores 4 3 3 6 4 7 0 0 9 0 2 2 1 1 02 scores 4 4 5 5 5 4 10 3 3 11 0 4 0 0 11 scores 4 5 2 1 3 1 2 9 0 1 10 6 11 11 11Average 2.00 1.83 1.92 2.42 2.08 2.50 1.83 1.25 2.75 1.92 1.33 1.67 1.17 1.17 1.08Finance 2.00 1.67 2.67 3.00 2.67 2.33 2.00 1.33 2.67 2.00 2.33 2.00 1.67 1.00 1.00People 2.33 2.33 2.33 2.00 2.00 2.33 1.67 1.00 3.00 1.67 1.00 2.00 1.00 1.67 1.00Infrastructure 1.33 1.00 1.33 2.33 1.33 2.67 2.00 1.00 3.00 2.00 1.00 1.67 1.00 1.00 1.00Product 2.33 2.33 1.33 2.33 2.33 2.67 1.67 1.67 2.33 2.00 1.00 1.00 1.00 1.00 1.33Museum Specific Advice (content analysis)Governance 3 1 3 3 3 2 1 2 3 1 1 1 1 1 1Accreditation 1 3 3 3 1 1 1 1 1 1 1 1 1 1 1Collections Management 1 3 3 3 1 1 1 1 1 1 1 1 1 1 3Learning and education 1 3 3 2 1 1 1 1 1 1 1 1 1 1 1Evaluation and benchmarking 2 3 2 3 2 2 2 1 1 1 1 1 1 1 3Total 8 13 14 14 8 7 6 6 7 5 5 5 5 5 9