Once upon a time there was a Kingdom…………………<br />
It was Vast , prosperous and Young………<br />
If getting the attention of the Youngis your problem ……………..<br />
Meet your solution <br />
A little bit about us ! <br /><ul><li> India’s 1st youth marketing and communications agency
 Represents India at The Global Youth Research Partnership
 JV between Electronic Youth Media and Mudra Max
 Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty
 Developed the proprietary “Offline Social Network “ of insight seekers spread across campuses </li></li></ul><li>Our Appr...
Beyond SEC ABC  <br />Traditional<br />Archetype <br />Mindsets<br />
The Result :11 youth mindsets<br />kites <br />race horses<br />fans of god<br />off-roaders <br />needy weedies<br />shin...
The mindsets at work <br />Influencer Mindsets  <br />Mainstream Adoption <br />Increased Adoption <br />Adopters  <br />T...
Question: How do you tap these Mindsets ? <br />
Answer : By building brand specific student networks <br />What’s inside<br />Idea<br />Embed yourself<br />Infiltrate<br ...
MikkoAmpuja,<br />Chairman, (Europe)  Global Youth Research Partners <br />Graham Brown Director, Global Youth Research Pa...
Some of our clients ! <br />
Our insights lead to more than just brand strategies !  <br />
Some ways in which we can help you connect to the youth ! <br />
Campus Ambassador’s<br />Identification and creation of campus brand ambassadors to increase WOM and advocacy for your bra...
Co-Creation <br />Utilizing our student network to co-create campaigns which actively involve the Youth Segment  <br />
Cause Led  Engagement <br />Increasingly college campuses are become hotbeds of social activism whose potential can be har...
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Concrea

  1. 1. Once upon a time there was a Kingdom…………………<br />
  2. 2.
  3. 3. It was Vast , prosperous and Young………<br />
  4. 4. If getting the attention of the Youngis your problem ……………..<br />
  5. 5. Meet your solution <br />
  6. 6. A little bit about us ! <br /><ul><li> India’s 1st youth marketing and communications agency
  7. 7. Represents India at The Global Youth Research Partnership
  8. 8. JV between Electronic Youth Media and Mudra Max
  9. 9. Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty
  10. 10. Developed the proprietary “Offline Social Network “ of insight seekers spread across campuses </li></li></ul><li>Our Approach <br />
  11. 11. Beyond SEC ABC <br />Traditional<br />Archetype <br />Mindsets<br />
  12. 12. The Result :11 youth mindsets<br />kites <br />race horses<br />fans of god<br />off-roaders <br />needy weedies<br />shiny disco balls <br />bonds<br />parasites <br />passionistas<br />labels<br />x.o<br />
  13. 13. The mindsets at work <br />Influencer Mindsets <br />Mainstream Adoption <br />Increased Adoption <br />Adopters <br />Test Phase <br />Sub-culture <br />
  14. 14. Question: How do you tap these Mindsets ? <br />
  15. 15. Answer : By building brand specific student networks <br />What’s inside<br />Idea<br />Embed yourself<br />Infiltrate<br />Seed<br />Dig<br />Totally Candid<br />Connect with what they really want<br />Chat<br />Conversations<br />Subtly Engage<br />Listen<br />Influence<br />Yougle ! <br />
  16. 16. MikkoAmpuja,<br />Chairman, (Europe) Global Youth Research Partners <br />Graham Brown Director, Global Youth Research Partners <br />Mr. Jereon Boschma, Chairman, Gadfly the Increation Company <br />Mr. Bernard Hor, <br />CEO, Youth Works Asia<br />We collaborate with our international partners to turn these insights into actionable brand strategies <br />
  17. 17. Some of our clients ! <br />
  18. 18. Our insights lead to more than just brand strategies ! <br />
  19. 19. Some ways in which we can help you connect to the youth ! <br />
  20. 20. Campus Ambassador’s<br />Identification and creation of campus brand ambassadors to increase WOM and advocacy for your brand <br />
  21. 21. Co-Creation <br />Utilizing our student network to co-create campaigns which actively involve the Youth Segment <br />
  22. 22. Cause Led Engagement <br />Increasingly college campuses are become hotbeds of social activism whose potential can be harnessed by brands to build a deeper connect . The YPF is one such case in point <br />
  23. 23. First break time spent in cafeteria <br />Rides train to college 7:30-8:30 am<br />Leaves Home <br />7:30 am<br />Lunch Break Time spent in cafeteria and hang out 1:30 -2:30 pm <br />Time spent post college at hang out 5:30-6:30 pm<br />Surfs online alone 10:00- 12:00 am<br />Rides train home 6:30-7:30 pm<br />Watches TV with family 8:00 -10:00 pm<br />Innovative Touch Point mapping and DevelopmentWe help you brand connect with the youth where your message will have the greatest relevance by mapping unique touch points <br />
  24. 24. Property Advisory Services <br />We develop customized plans to enable your brand to get the maximum engagement at college festivals<br />
  25. 25. Thank you !<br />waridhi.joshi@concrea.in<br />9819708221<br />
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