Authored by: Samyak S.Chakrabarty Managing Director, Electronic Youth Media Group Samyak is amongst India’s youngest Media Entrepreneurs and a youth engagement specialist. He has built the group's proprietary 'Student Transmitter Model' , an ‘offline social network’ of insight seekers & conversation seeders in campuses across the region. He speaks at various national and international forums while providing a deep insight on Youth Culture as well outreach strategies. Twitter: samyakc Email: [email_address] www.slideshare.net/samyakchakrabarty Electronic Youth Media is India’s largest Youth Communications Group which also owns Concrea, the country’s leading Youth Marketing & Communications Agency . It is run by a team of experienced youth marketers coming from diverse cultural and regional backgrounds. Concrea is aligned with the Mudra Group (The country’s largest marketing communications group) & is also a member of the Global Youth Research Partnership which is a union of worlds leading youth marketing companies, managed by Mobile Youth (UK).