0
“We don't stop playing
because we grow old;
we grow old
because we stop playing.”
-- George Bernard Shaw

Gamification
Fro...
WHO are We?

Yilmaz

Kim
Slides are...

SLICED!
Slices...

• What
• Why
• How
• with Examples! :-)
...and one more thing
•
Gamification is...

• NOT
Rocket science :-)
• NOT just
for marketing or sales
• NOT just
Points, Badges, Leaderboards
• N...
Gamification is...
The use of
game elements
& game design
techniques
in non-game contexts.
Huh?
Game Elements

Non-Game Contexts

•Some objectives other than success in
the game
•Business, school, social impact, e...
PISP!

Predictable
Irrationality
Learning Source? -> Dan Ariely http://danariely.com/

O
Engagement Loop
Motivation:
Call to Action!

Action:
DO it!

Feedback:
Visible Progress

R
Bartle's “Player” Types
Example.1:
60% Achiever
40% Killer

Example.2:
10% Killer
50% Socializer
40% Explorer

Example.3:
...
Progression Ladder (Player journey)
MATRIX!

Pathways
to Mastery

Onboarding
Remember when...
Designing a Gamified flow

• Autonomy: it’s all about the
Player!
• Meaningful choices
• Analytical & Cre...
Congratulations!

WO
RK
Is it right
for my business?
● Where would you derive value from
encouraging behavior?
● Are your target activities suffic...
s
[Example-1]
Social Recognition with Loss
Aversion!

P
Source: http://www.youtube.com/watch?v=iynzHWwJXaA

L
[Example-2]
Changing behavior
with positive reinforcement

A
meeterate

http://bit.ly/

Y
[Example-3]
Presenting people & skills
with playful challenges

PL
AY
and… HOW?
Any Frameworks?
D6
Gamification Design Framework (*)
[1] DEFINE business objectives
[2] DELINEATE target behaviors
[3] DES...
bit.ly/d6-gamification
Learn more?
Links, books, ...

•Gameful Design by Sebastian Deterding
>> bit.ly/gameful-design
•Book: "For the Win" by Kev...
What was the hidden message?

W
O
R
K

?

is

P
L
A
Y
Questions?

LEKE - LAGE - LÆRE
ITERATE

Albert Einstein

:-)

Play is the highest form of
research.
Remember when...
Designing a Gamified flow

• Autonomy: it’s all about the
Player!
• Meaningful choices
• Analytical & Cre...
Some ideas to practice with...

•
•
•
•

How can we increase
the use of trashbin in the parks?
How can we encourage people...
Gamification seminar / Jan.2014 - Oslo, Norway
Gamification seminar / Jan.2014 - Oslo, Norway
Gamification seminar / Jan.2014 - Oslo, Norway
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Gamification seminar / Jan.2014 - Oslo, Norway

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Gamification - breakfast seminar
@ Teknologihuset / Oslo (28.jan.2014)

Published in: Social Media, Travel, Technology
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  • >> introduction, greeting, …
    PISoP: Predictably Irrational Set of Practices
  • open the stage by playing this video!
    then “well, that was the essence of Gamification! ….”
  • WHO: quick intro about the speakers
    Kim the Gamifier!
    Yilmaz the Inkognito!
  • this is just an opening act with a smile!
  • Snapshot of the agenda
    one more thing -> inform about the hidden message
    give overview of the session ...and begin!!! and remind about the hidden-message!
    we'll follow WHAT-WHY-HOW format and continue with Hands-on section; playing the game!
  • begin with "what is NOT"
  • visual explanation of;
    > Game Elements
    > Non-Game contexts
  • focus on Predictable Irrationality aspects! and WHY this makes it the foundation of playfulness
    PISoP: Predictably Irrational Set of Practices
    And it is;
    Learning from game design techniques
    Appreciating Fun
    Predictable Irrationality :-)
  • talk about Engagement Loop by examples!
    call-to-action: sending notification, or request thru facebook
    feedback: linkedin profile completeness bar
  • The adventure begins when you regard your audience as "Players", not customers or employees!
    > talk about "Player Types", importance in identifying the target, etc
  • Progression Ladder, this plays critical role for the motivation of your players.
    Developing mastery by going thru stages of ongoing challenges; Onboarding - Scaffolding - Pathways to mastery
    TODO: onboarding/scaffolding, make it simpler. e.g. use only “onboarding”
  • THAT’s the MAGIC SLIDE! again
  • give Badge to the audience!
  • Note: these questions are borrowed from D6 framework preparation
    make reference when presenting, and elaborate!
  • note: this slide is “visual-trigger” to make audience laugh just before we move into examples
  • use fsq “mayorship” as example of
    > social recognition & loss aversion
  • use fsq “mayorship” as example of
    > social recognition & loss aversion
  • Example: The Speed Camera Lottery
    Changing behavior with positive reinforcement
  • Example: The Speed Camera Lottery
    Changing behavior with positive reinforcement
  • >> Embed meeterate game in this section
    trigger engagement, for audience to play
  • Talk about D6 framework by Kevin Werbach
    quick overview, elaborate with basic example
  • D6 framework by Kevin Werbach
    quick overview, elaborate with basic example
    “D” comes from Design!
  • we came back from prezi
  • Bucket of links for books, articles, etc etc
    - Werbach's book
    - links to papers, slides, ...
  • while QA part, keep this slide in the background
  • keep this while greeting
  • THAT’s the MAGIC SLIDE! again
  • THAT’s the MAGIC SLIDE! again
  • Transcript of "Gamification seminar / Jan.2014 - Oslo, Norway"

    1. 1. “We don't stop playing because we grow old; we grow old because we stop playing.” -- George Bernard Shaw Gamification Frokostseminar January 2014 / Oslo - Norway Yilmaz Guleryuz [ @WareNinja ] Kim Leskovsky [ @iterate_no ]
    2. 2. WHO are We? Yilmaz Kim
    3. 3. Slides are... SLICED!
    4. 4. Slices... • What • Why • How • with Examples! :-) ...and one more thing •
    5. 5. Gamification is... • NOT Rocket science :-) • NOT just for marketing or sales • NOT just Points, Badges, Leaderboards • NOT Making everything a game
    6. 6. Gamification is... The use of game elements & game design techniques in non-game contexts.
    7. 7. Huh? Game Elements Non-Game Contexts •Some objectives other than success in the game •Business, school, social impact, etc. Image Source: Kevin Werbach W
    8. 8. PISP! Predictable Irrationality Learning Source? -> Dan Ariely http://danariely.com/ O
    9. 9. Engagement Loop Motivation: Call to Action! Action: DO it! Feedback: Visible Progress R
    10. 10. Bartle's “Player” Types Example.1: 60% Achiever 40% Killer Example.2: 10% Killer 50% Socializer 40% Explorer Example.3: 60% Achiever 40% Explorer Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732 K
    11. 11. Progression Ladder (Player journey) MATRIX! Pathways to Mastery Onboarding
    12. 12. Remember when... Designing a Gamified flow • Autonomy: it’s all about the Player! • Meaningful choices • Analytical & Creative • Engagement & Progression • Challenges with rewarding experience
    13. 13. Congratulations! WO RK
    14. 14. Is it right for my business? ● Where would you derive value from encouraging behavior? ● Are your target activities sufficiently interesting? ● Can the desired behaviors be modeled through algorithms? i
    15. 15. s
    16. 16. [Example-1] Social Recognition with Loss Aversion! P
    17. 17. Source: http://www.youtube.com/watch?v=iynzHWwJXaA L
    18. 18. [Example-2] Changing behavior with positive reinforcement A
    19. 19. meeterate http://bit.ly/ Y
    20. 20. [Example-3] Presenting people & skills with playful challenges PL AY
    21. 21. and… HOW?
    22. 22. Any Frameworks? D6 Gamification Design Framework (*) [1] DEFINE business objectives [2] DELINEATE target behaviors [3] DESCRIBE your players [4] DEVISE activity loops [5] DON’T forget the FUN [6] DEPLOY the appropriate tools Let’s PREZI! bit.ly/d6-gamification (*) Source: Kevin Werbach http://gamifyforthewin.com/
    23. 23. bit.ly/d6-gamification
    24. 24. Learn more? Links, books, ... •Gameful Design by Sebastian Deterding >> bit.ly/gameful-design •Book: "For the Win" by Kevin Werbach >> bit.ly/book-for-the-win •"4 Keys 2 Fun" by Nicole Lazzaro >> 4k2f.com •Links-bundle about Gamification >> bit.ly/gamification-bundle
    25. 25. What was the hidden message? W O R K ? is P L A Y
    26. 26. Questions? LEKE - LAGE - LÆRE ITERATE Albert Einstein :-) Play is the highest form of research.
    27. 27. Remember when... Designing a Gamified flow • Autonomy: it’s all about the Player! • Meaningful choices • Analytical & Creative • Engagement & Progression • Challenges with rewarding experience
    28. 28. Some ideas to practice with... • • • • How can we increase the use of trashbin in the parks? How can we encourage people buying more vegetables? Increase motivation to try/learn new stuff. How can we Gamify this? How to apply Gamification techniques for Agile teams?
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