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Social Media for Young Lawyers: Gavin Ward SYLA Presentation

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Social Media for Young Lawyers: Gavin Ward SYLA Presentation

Social Media for Young Lawyers: Gavin Ward SYLA Presentation

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  • 1. www.moorelegaltechnology.co.uk/ SYLA Annual Conference 2011 Gavin Ward New technology, social media and the law: how to develop, and not destroy, your career My Experiences
  • 2. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
  • 3. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
    • LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.
    • Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.
    • Through the site, individuals can then maintain a list of known business contacts, known as Connections.
    • Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions
    What is Linkedin?
  • 4. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
    • More than 100 million users representing 150 industries
    • Over 1 million different company profiles
    • Over 60% of people looking for a professional service will use LinkedIn as their starting point
    • Most members tend to be between 30 and 55 years old
    • 97% of LinkedIn users join based on invitations from existing members
    • LinkedIn users accept 83% of referrals
    • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees
    What is Linkedin? Statistics:-
  • 5. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 1: Create a Solid Profile
  • 6. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 1: Create a Solid Profile
  • 7. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 1: Create a Solid Profile
  • 8. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 2: Join Relevant Groups
  • 9. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 3: Engage in Group Discussions
  • 10. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 4: Find Relevant Contacts
  • 11. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 5: Connect with relevant contacts
  • 12. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 6: Start Recommending
  • 13. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 7: Connect your website and twitter account(s)
  • 14. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 8: Select a unique URL
  • 15. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 9: Promote your linkedin profile to your social networks
  • 16. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 10: Monitor who is viewing your profile
  • 17. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
    • increased web site traffic
    • increased visibility
    • improved Google page results
    • enhanced search engine results
    • scope out competition or partners
    • get more clients
    • build your professional network
    What are the benefits of Linkedin?
  • 18. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
  • 19. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers wardblawg.com
  • 20. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
    • Top 5 Reasons for Young Lawyers and Barristers to Get Blogging
    • Engage with the Legal Profession
    • Tick the “business development” box
    • Become a fish: Develop your own personal brand
    • Show Responsibility and Trust by Getting it Right
    • Develop Legal Knowledge and Increase Current Awareness
  • 21. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers wardblawg.com/youblawg
  • 22. DO NOT Stick your head in the sand when new business is sitting waiting for you www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
  • 23. www.moorelegaltechnology.co.uk/ Gavin Ward wardblawg.com twitter.com/gavward Moore Legal Technology moorelegaltechnology.co.uk twitter.com/moorelegaltech