Social Media for Young Lawyers: Gavin Ward SYLA Presentation

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Social Media for Young Lawyers: Gavin Ward SYLA Presentation

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Social Media for Young Lawyers: Gavin Ward SYLA Presentation

  1. 1. www.moorelegaltechnology.co.uk/ SYLA Annual Conference 2011 Gavin Ward New technology, social media and the law: how to develop, and not destroy, your career My Experiences
  2. 2. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
  3. 3. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers <ul><li>LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. </li></ul><ul><li>Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. </li></ul><ul><li>Through the site, individuals can then maintain a list of known business contacts, known as Connections. </li></ul><ul><li>Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions </li></ul>What is Linkedin?
  4. 4. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers <ul><li>More than 100 million users representing 150 industries </li></ul><ul><li>Over 1 million different company profiles </li></ul><ul><li>Over 60% of people looking for a professional service will use LinkedIn as their starting point </li></ul><ul><li>Most members tend to be between 30 and 55 years old </li></ul><ul><li>97% of LinkedIn users join based on invitations from existing members </li></ul><ul><li>LinkedIn users accept 83% of referrals </li></ul><ul><li>All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees </li></ul>What is Linkedin? Statistics:-
  5. 5. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 1: Create a Solid Profile
  6. 6. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 1: Create a Solid Profile
  7. 7. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 1: Create a Solid Profile
  8. 8. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 2: Join Relevant Groups
  9. 9. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 3: Engage in Group Discussions
  10. 10. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 4: Find Relevant Contacts
  11. 11. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 5: Connect with relevant contacts
  12. 12. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 6: Start Recommending
  13. 13. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 7: Connect your website and twitter account(s)
  14. 14. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 8: Select a unique URL
  15. 15. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 9: Promote your linkedin profile to your social networks
  16. 16. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers Tip 10: Monitor who is viewing your profile
  17. 17. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers <ul><li>increased web site traffic </li></ul><ul><li>increased visibility </li></ul><ul><li>improved Google page results </li></ul><ul><li>enhanced search engine results </li></ul><ul><li>scope out competition or partners </li></ul><ul><li>get more clients </li></ul><ul><li>build your professional network </li></ul>What are the benefits of Linkedin?
  18. 18. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
  19. 19. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers wardblawg.com
  20. 20. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers <ul><li>Top 5 Reasons for Young Lawyers and Barristers to Get Blogging </li></ul><ul><li>Engage with the Legal Profession </li></ul><ul><li>Tick the “business development” box </li></ul><ul><li>Become a fish: Develop your own personal brand </li></ul><ul><li>Show Responsibility and Trust by Getting it Right </li></ul><ul><li>Develop Legal Knowledge and Increase Current Awareness </li></ul>
  21. 21. www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers wardblawg.com/youblawg
  22. 22. DO NOT Stick your head in the sand when new business is sitting waiting for you www.moorelegaltechnology.co.uk/ Social Media for Young Lawyers
  23. 23. www.moorelegaltechnology.co.uk/ Gavin Ward wardblawg.com twitter.com/gavward Moore Legal Technology moorelegaltechnology.co.uk twitter.com/moorelegaltech

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