GWBC Social Media Presentation

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Presentation by Gavin Ward at the Glasgow West Business Club, October 2011

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GWBC Social Media Presentation

  1. 1. Using LinkedIn and other socialmedia networks to generate business Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Email: gavin@moorelegaltechnology.co.uk Tel: 0845 620 5664 Mob: 0750 018 4819 www.moorelegaltechnology.co.uk/
  2. 2. •Measuring ROI •Financial results? •New business? •Value and benefits?•Types of social media •LinkedIn •Blogging •Twitter •Facebook •Others www.moorelegaltechnology.co.uk/
  3. 3. www.moorelegaltechnology.co.uk/
  4. 4. What is Linkedin?•LinkedIn is a fast-growing professional networking site that allowsmembers to create business contacts, search for jobs, and findpotential clients.•Individuals have the ability to create their own professional profilethat can be viewed by others in their network, and also view theprofiles of their own contacts.•Through the site, individuals maintain a list of known businesscontacts, termed “Connections”.•Individuals can join groups relevant to their field to ask questionsor contribute to relevant discussions www.moorelegaltechnology.co.uk/
  5. 5. What is Linkedin? Statistics:-•More than 120 million users representing 150 industries•Over 1 million different company profiles•Over 60% of people looking for a professional service will useLinkedIn as their starting point•Most members tend to be between 30 and 55 years old•97% of LinkedIn users join based on invitations from existingmembers•LinkedIn users accept 83% of referrals•All 500 of the Fortune 500 are represented in LinkedIn. Infact, 499 of them are represented by director-level and aboveemployees www.moorelegaltechnology.co.uk/
  6. 6. Joining LinkedIn www.moorelegaltechnology.co.uk/
  7. 7. Tip 1: Create a Solid Profile www.moorelegaltechnology.co.uk/
  8. 8. Tip 1: Create a Solid Profile www.moorelegaltechnology.co.uk/
  9. 9. Tip 1: Create a Solid Profile www.moorelegaltechnology.co.uk/
  10. 10. Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/
  11. 11. Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/
  12. 12. Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/
  13. 13. Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/
  14. 14. Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/
  15. 15. Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/
  16. 16. Tip 3: Engage in Group Discussions www.moorelegaltechnology.co.uk/
  17. 17. Tip 3: Engage in Group Discussions www.moorelegaltechnology.co.uk/
  18. 18. Tip 4: Find Relevant Contacts www.moorelegaltechnology.co.uk/
  19. 19. Tip 4: Find Relevant Contacts www.moorelegaltechnology.co.uk/
  20. 20. Tip 4: Find Relevant Contacts www.moorelegaltechnology.co.uk/
  21. 21. Tip 4: Find Relevant Contacts www.moorelegaltechnology.co.uk/
  22. 22. Tip 5: Connect with relevant contacts www.moorelegaltechnology.co.uk/
  23. 23. Tip 6: Start Recommending www.moorelegaltechnology.co.uk/
  24. 24. Tip 7: Connect your website and twitter account(s) www.moorelegaltechnology.co.uk/
  25. 25. Tip 8: Select a unique URL www.moorelegaltechnology.co.uk/
  26. 26. Tip 9: Promote your linkedin profile to your social networks www.moorelegaltechnology.co.uk/
  27. 27. Tip 10: Monitor who is viewing your profile www.moorelegaltechnology.co.uk/
  28. 28. Tip 10: Monitor who is viewing your profile www.moorelegaltechnology.co.uk/
  29. 29. www.moorelegaltechnology.co.uk/
  30. 30. What are the benefits of Linkedin?•increased web site traffic•increased visibility•enhanced search engine results•scope out competition or partners•build your professional network•generate more referrals of business www.moorelegaltechnology.co.uk/
  31. 31. Blogging www.moorelegaltechnology.co.uk/
  32. 32. Blogging www.moorelegaltechnology.co.uk/
  33. 33. Blogging integrated with your website www.moorelegaltechnology.co.uk/
  34. 34. Blogging and Search Engine Rankings www.moorelegaltechnology.co.uk/
  35. 35. Blogging and Search Engine Rankings www.moorelegaltechnology.co.uk/
  36. 36. Reasons for blogging?•Increase visibility in search engines and generate business•Engage with your profession and potential clients/customers•Develop brands•Demonstrate expertise and thought leadership•Develop knowledge and current awareness www.moorelegaltechnology.co.uk/
  37. 37. Twitter www.moorelegaltechnology.co.uk/
  38. 38. Twitter www.moorelegaltechnology.co.uk/
  39. 39. Twitter www.moorelegaltechnology.co.uk/
  40. 40. Twitter www.moorelegaltechnology.co.uk/
  41. 41. Twitter www.moorelegaltechnology.co.uk/
  42. 42. Why use Twitter?•As per blogging•Increase engagement•Develop relationships•Send traffic to websites•Improve search engine rankings www.moorelegaltechnology.co.uk/
  43. 43. Factors affecting search engine rankings •Varied and constantly changing 2009 Algorithm Ranking Graphic www.moorelegaltechnology.co.uk/
  44. 44. Factors affecting search engine rankings •Varied and constantly changing •Social signals becoming more important 2011 Algorithm Ranking Graphic www.moorelegaltechnology.co.uk/
  45. 45. Twitter Analytics www.moorelegaltechnology.co.uk/
  46. 46. Twitter Analytics www.moorelegaltechnology.co.uk/
  47. 47. Facebook www.moorelegaltechnology.co.uk/
  48. 48. Google+ www.moorelegaltechnology.co.uk/
  49. 49. Google+ www.moorelegaltechnology.co.uk/
  50. 50. Google+ www.moorelegaltechnology.co.uk/
  51. 51. StumbleUpon www.moorelegaltechnology.co.uk/
  52. 52. StumbleUpon www.moorelegaltechnology.co.uk/
  53. 53. Conclusions www.moorelegaltechnology.co.uk/
  54. 54. Using LinkedIn and othersocial media networks to generate business Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Email: gavin@moorelegaltechnology.co.uk Tel: 0845 620 5664 Mob: 0750 018 4819 www.moorelegaltechnology.co.uk/

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