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  • 1. Search engine optimisation (SEO) for solepractitioners: Getting you found online Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Ltd www.moorelegaltechnology.co.uk linkedin.com/in/gavward @gavward Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 2. SEO for sole practitionersDiscussions• Today‟s High Street Lawyer?• What is SEO?• The Search Landscape for Legal Services• SEO Best Practices• SEO Worst Practices• Case Studies – Success Stories• Questions Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 3. Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 4. SEO for sole practitionersToday’s High Street Lawyer? Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 5. SEO for sole practitionersWhat is Search Engine Optimisation (SEO)? “the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.” SEOmoz Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 6. SEO for sole practitioners PAIDORGANIC Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 7. SEO for sole practitioners10% CLICKTHROUGHS90% CLICKTHROUGHS Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 8. SEO for sole practitionersThe Search Landscape – UK search engine market share Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 9. SEO for sole practitionersThe Search Landscape – For Legal Services Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 10. SEO for sole practitionersSEO Best Practices Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 11. SEO for sole practitionersSEO Best Practices Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 12. SEO for sole practitionersSEO Worst Practices• Building your site using Flash• Using images instead of text• Improper use of meta titles/descriptions• Hiding content from search engines• Publishing pdfs that can‟t be searched• Not updating the content/blog• „Over-optimisation‟• No social signals (LinkedIn, Twitter, Google+ and more) Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 13. SEO for sole practitionersCase Studies – Success Stories Delivering solutions for law firms since 2003 www.mltechnology.co.uk
  • 14. Search engine optimisation (SEO) for solepractitioners: Getting you found online Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Ltd www.moorelegaltechnology.co.uk linkedin.com/in/gavward @gavward Delivering solutions for law firms since 2003 www.mltechnology.co.uk